Search Engine Marketing (SEM)

Sep 11 2019

SEO Pricing in Singapore: Expectations and Reality

Posted by Charisma Felix , , , ,

Every business’ goal is to have an extensive reach toward its customers and potential clients. Consumer targeting has always been of the highest priority when it comes to every business’ marketing and advertising strategy. In this era where most of the consumers are using the Internet to make purchases, every business, whether big or small,

Sep 06 2019

Google Ads Average Position: Survival Guide

Posted by Patrice Anne Angeles , ,

In a previous post, we briefly talked about Google’s decision to phase out the average position—one of their oldest metrics that formed the foundation of most digital marketing strategies for almost the past two decades.  The search engine will officially bid goodbye to the average position on the 30th of September (EDIT: We first reported

Aug 29 2019

The Future of SEO as Seen in 2019

Posted by Charisma Felix

The digital marketing arena has changed immensely since the late 1990s. From the traditional online digital campaign strategies such as creating a website and video promotions, it has grown to incorporate artificial intelligence to boost user experience and engagement. One of the most important aspects of digital marketing is search engine optimization (SEO). It’s the

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