Glossary
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Numbers

200 Status Code – The HTTP 200 OK success status is by far the most common response. It indicates that the request of a web page (http://example.com) was received, understood, and processed.
301 Status Code – The HTTP 301 Moved Permanently status is used for permanent URL redirection. When you’re doing a site migration or killing an old page to replace it with a new one, you will have to do a 301 redirect.
302 Status Code – Unlike 301 redirect, a 302 status code indicates that a website or page has only been moved temporarily. You should use this status when you’re updating a website/page and have an intention to bring them back.
403 Status Code – 403 Forbidden is an HTTP status code implying that the server understands the request but will not fulfill it often because the owner of the webserver has set up permissions that prevent you from accessing the resource.
404 Status Code – The Page Not Found error message means that the page you are trying to reach on a website could not be found on their server. It’s either because the page has been deleted or moved and the URL has not been updated accordingly.
500 Status Code – A generic catch-all response, the 500 Internal Server Error response code indicates that the server encountered an unexpected error which prevented it from fulfilling the request.
502 Status Code – The 502 Bad Gateway server error means that one server on the Internet while acting as a gateway or proxy, received an invalid response from another server.
503 Status Code – The 503 Service Unavailable response code implies that the server is presently unable to handle the request often due to scheduled maintenance or temporary overload.

A

Ahrefs – A suite of digital marketing tools, Ahrefs is widely used for digital marketing analysis which helps you prepare audit reports, do backlink analysis, and monitor URL rankings, among many others.
Accelerated Mobile Pages (AMP) – AMP is technically a stripped-down form of HTML designed to be ultra-lightweight and fast-loading. Google and Twitter, among others, have rolled out this feature to guarantee readability and speed.
Algorithm – Algorithm is a process or set of rules followed by search engines to rank web pages in their result pages. The majority of SEO techniques today are based on Google’s algorithms.
Alternate/Alternative Text/Alt Tags/Alt Text – Also called alt attributes or alt descriptions, alt tags are used within an HTML code to serve as a written copy that will appear in place of an image in case it fails to load on the screen. It’s essential for optimising your web pages and creating a better user experience.
Anchor Text – Anchor text refers to the clickable terms used when linking to another web page. In a web standard, it appears as the blue, underlined text. SEO best practises suggest using an anchor text that is relevant to the page you’re linking to.

B

Backlink – A backlink is a link created when a website links to another. It is an essential ranking factor because it signals to search engines that others see you as a valuable resource and this can have a positive effect on your rankings.
Bing – Launched in 2009, Bing is a Microsoft-owned and -operated search engine. It takes into account more than 1,000 ranking signals and is the second most widely used search engine, next to Google.
Black Hat SEO – Black hat SEO pertains to the set of practices that goes against all ethical guidelines to increase a site’s rank in search engines. Some tactics that qualify as black hat SEO include keyword stuffing or hidden text or links.
Blog – Blogging in SEO means publishing articles in your own website or in others to provide valuable and relevant content to readers and at the same time earn some exposure and quality backlinks.
Bot – Bots, spiders, or web crawlers are automated software that systematically crawl the Internet and gather information about websites. These are heavily used by search engines to determine how to display websites in search results.
Bounce Rate – Bounce rate represents the percentage of visitors who enter a site and then leave right after viewing only one page instead of visiting other pages within the same site. A high bounce rate is a sign that your site is irrelevant to your visitors.
Brand Keywords – Branded keywords are search phrases that are used to search for a company name. If you brand your products well, you can make users aware of your brand when they are searching.
Breadcrumbs – Breadcrumbs are links that allow users to track their path from where they are on a site to its homepage. They are an essential indicator of a site’s SEO-friendliness because they also help search engine bots to better understand a website hierarchy.
Broken Link – These are the links that result in a 404 status code or the Page Not Found error message. Some causes of broken links include renaming or moving a web page and forgetting to update internal links.

C

Canonical URL (rel=canonical) – As a website gets bigger, there’s a higher tendency to create two similar pages that are both eligible to rank for a specific keyphrase. This can result in duplicate content issues and to solve this, you can select a preferred URL which is what we call the canonical URL.
Cache – A cache is a snapshot of a web page that Google creates and stores after indexing a page. The idea behind storing cached pages is to let users browse a page when it is down or in the event of a temporary timeout.
Country Code Top-Level Domain (ccTLD) – Each country, sovereign state, or dependent territory has its own domain extension. All ccTLD are two letters long and signals that a site is related to a specific country. The ccTLD for Singapore is SG.
Click-Through-Rate (CTR) – CTR is the percentage of users who see an ad and end up clicking it. It is calculated based on the number of clicks an ad receives divided by the number of times the ad is shown: clicks/impressions = CTR.
Cloaking – Cloaking is the technique in which the content presented to search engines are different from that presented to users. It is considered a black hat SEO practise that attempts to sway search engines into giving the site higher rankings.
Citation – A citation is any reference to a business online and often displays the business name, address, and phone number⁠—known collectively as NAP. The NAP information should be updated, accurate, and not duplicated across the Internet.
Content Delivery Network (CDN) – A CDN is a system of servers that deliver web pages to users based on their geographic locations. This network aims to reduce latency and ensure faster loading of websites. It also helps prevent site crashes in the event of traffic surges.
Content Marketing – An essential part of SEO is content marketing where the objective is to research and find relevant keywords and use them in creating relevant and valuable content that will drive traffic to the site. Some strategies include blogging, infographics, etc.
Conversion – Conversion is often associated with a sale but in digital marketing, it can happen every time a visitor completes a desired action on a site whether that be subscribing to newsletters or availing a product.
Conversion Rate – The conversion rate is the number of times a user completes a goal divided by the site traffic. For instance, if 100 users visit a page and 10 of them subscribe to a newsletter, then the conversion rate is 10%.
Crawl – Crawling is the process by which bots follow links and crawl around a website, including the other linked pages on it. Its purpose is to index the content of a page so they can be searched on search engines.
Cross-Linking – Cross-linking is the process of linking between two sites. It is often used to reference sites with related content, thus providing more value to readers. It’s also referred to as anchor texts.
Curated Content – The word curate is borrowed from museums wherein curators strategically select and feature artworks that appeal to a specific audience. In digital marketing, content curation means gathering information relevant to a specific interest, with the intention of adding value to readers.
CSS = Cascading Style Sheets – This is a language that allows web designers to style and format web elements, specifically to have control over the font, colour, spacing, and basically all the visual aspects of a site.

D

De-Indexed – When a website is de-indexed, it means it’s hidden from the search engine results pages (SERPs). While many try to avoid it, there are cases where it’s better to protect a web page from being crawled—when it has duplicate or outdated content, for instance.
Disavow – Disavowing links is a way to remove toxic links directed to a site and Google has a tool that allows publishers to do this. In return, the search engine will not take these links into account when assessing a site.
Dofollow – Dofollow links are an HTML attribute that allows search bots to follow the link. These links count as backlinks as they pass on link juice which can boost the rankings of the linked-to sites.
Doorway Page – Doorway pages are multiple web pages created to rank highly for specific keywords and lead visitors to a same page. It is a form of cloaking or spamdexing, which is the deliberate manipulation of search engines.
Domain Authority (DA) – DA is an algorithm developed by Moz to predict how well a website will rank on SERPs. It is scored on a scale of 1 to 100 with 1 being the worst and 100 being the best. A DA between 40 and 50 is considered average and over 60 is considered excellent.
Domain Name – A domain name is your website name or the address where users can access your site. It can be a combination of any letters and numbers and used together with various domain name extensions such as .com, .net, etc.
Duplicate Content – Duplicate content is the same piece of content that appears on the Internet under several URLs. You can avoid this occurrence on your site by setting up 301 redirects to a preferred URL and alert the search engines about your preference.
Dynamic Content – Dynamic content refers to any online content that changes based on user data. A great example is an email where the user’s name is retrieved from the database and inserted automatically into the text.
Dynamic Serving – Dynamic serving occurs when the server responds with different content on the same URL depending on which the user agent requests the page—either via mobile, tablet, or desktop.
Dynamic URL – A dynamic URL is the address of a web page which content is generated at the moment a user submits a search query. Most social media sites are dynamic including Facebook, Twitter, Pinterest, and Quora.

E

E-A-T (Expertise, Authority, Trust) – E-A-T are the three factors Google uses to measure the quality of a web page and its content in the aim to give its users the best search experience possible.
Ego Bait – Ego bait does exactly what it says: attempting to mention whichever influencer or website owner you want to engage with the intention of having them promote the post and ultimately build links.
Entity – As Google puts it, an entity is “a thing or concept that is singular, unique, well-defined and distinguishable. It is how Google is training the search engine to understand language like how humans do and thus provide more relevant results.
Everflux – Everflux refers to a permanent fluctuation in rankings. It also indicates that Google is continuously crawling websites and indexing new data to provide the most up-to-date results.
Exact Match Domain (EMD) – EMD is a domain name that includes the keywords a user is searching for. In 2012, Google released an EMD update which is a filter used to keep poor quality sites from ranking well simply because their domain names match the search terms.
External Link – These links are hyperlinks that point from a site to another site. External links are an essential ranking factor because it signals to search engines that your site is a credible source.

F

FLASH – FLASH is a programming language that is fundamentally different from HTML on page URLS. It’s what makes it difficult for search engines to crawl and understand content built with it.
Frames – Frames enable websites to display different content from different URLs in a single view. There are many reasons to avoid using frames and one is that it makes it difficult to target keywords. There’s also the tendency for search engines to rank the wrong page.
Facebook Marketing – Facebook marketing is the process of putting your products and services in front of the massive audience using the social media platform. There are various ways to deliver content on Facebook including paid ads and organic posts.

G

Google Keyword Planner – This keyword planner is a tool provided by Google to help you find, discover, and select the right keywords to use in your Google Ads campaigns. You need a Google Ads account to use this tool.
Googlebot – Googlebot is the generic name for two different types of Google crawlers: a desktop crawler and mobile crawler. It systematically crawls the web to discover new sites, gather information about them, and index them to be returned in search results.
Google My Business – A GMB listing is a free online business profile that lets you appear online when users look for businesses on Google Search and Maps. It lets you share information including location, business hours, contact information, etc.
Google Sitelinks – The links that appear under certain Google search results are called sitelinks and these are intended to help users navigate the site and quickly find information. The site owner cannot add the sitelinks⁠—Google adds them by analysing the link structure of the site.
Google Trends – A free tool by Google that lets you discover trending search topics over a given period of time. It is helpful in visualising users’ search behaviour as well as when creating relevant and trending content.
Google Webmaster Tools – A suite of Google SEO tools that provides valuable insights to help evaluate and maintain a site’s performance in search results. In 2015, the free service was renamed as Google Search Console.
Guest Blogging / Guest Posting – A content marketing strategy that works by writing content for another website in order to: establish authority, drive traffic back to your site, and boost domain authority (DA) using external links.

H

Hummingbird – An update that marked the most significant change to Google in years with the improvement in semantic search. These have allowed for more human search interactions with a better understanding of the intent and contextual meaning of search terms.
HTML – Short for Hypertext Markup Language, HTML is used to create pages that are displayed on the World Wide Web. It allows site owners to arrange elements on a website in sections, paragraphs, headings, etc.
HTML Sitemap – A sitemap is a complete list of page URLs on a site whose purpose is to inform search engines about the pages that are available for crawling. It also makes it easier for users to navigate a site.
HTTPS – Short for hypertext protocol secure, HTTPS is the secured version of HTTP, which indicates that all communications between the browser and the website are encrypted. With HTTPS, users expect a secure and private transfer of data.

I

Image Filename – Images can rank in image search and thus lead to more site visitors. Therefore, it’s essential to create descriptive, keyword-rich filenames to help search engines tell what the image is about and the content, overall.
Image Sitemap – To have a higher chance for Google to pick up your images and include it on the Google Image Search Results, you can include a sitemap listing images on your website. You can either create a separate image and XML sitemap or you can include both of them in one page.
Image Title – The image title explains the content of the image and what it is all about. Because of that, search engines can easily identify the image and display it appropriately on SERPs.
Impression – It refers to the number of exposures of certain content in search results, regardless whether the user clicked the linked or not.
Inbound Link – A link that redirects users on one website to another.
Index – Similar to a library’s index of books, in SEO terms, index refers to the database used by a search engine. The information in an index is sorted out to make it easily retrievable when a search engine is being used.
Indexability – This term refers to how easy a page can be included in a search engine’s index. Many factors affect a page’s indexability, including its quality of content and coding language.
Infographic – The term “infographic” is a combination of “information and graphic”. The goal of an infographic is to present information and statistical data in a visually appealing manner.
Internal Linking – The process of hyperlinking pages with one another to indicate the relevance between them for search engines.
International SEO – International SEO is a process that involves optimising a site’s SEO depending on the search engine’s country. Some methods of international SEO include the use of ccTLDs and Google Webmaster Tools.
Inverse Document Frequency (IDF) – The importance of a word in a document depending on the purpose and weight of the term.
IP Address – IP stands for “Internet Protocol”, while the address refers to a block of numbers indicating the devices on a computer network.

J

JavaScript – A computer programming language used for adding interactive features on your website.
jQuery – A quick and compact JavaScript library that makes it easier to manipulate and handle Ajax.
JsonLD – Also known as “JavaScript Object Notation for Linked Data”, is a process that involves encoding linked data while using JSON.

K

Keyword – In the SEO industry, a keyword is a term or phrase that you can use on your website to establish its relevance on search engines.
Keyword Cannibalisation – When multiple pages of a website target the same keyword, it often confuses search engines, resulting in the site clashing with itself and negatively affecting its SEO rankings.
Keyword Categorisation – The process of categorising similar keywords with each other to improve the quality of content.
Keyword Density – The percentage of keywords compared to the number of words in a single web page.
Keyword Difficulty / Keyword Competition – Keyword difficulty is the amount of effort required to challenge a specific web page for a particular keyword.
Keyword Frequency – Similar to keyword density, keyword frequency refers to the number of keywords in a single web page. More keywords lead to a higher keyword frequency.
Keyword Optimisation – Keyword optimisation is the method of improving a page’s SEO by utilising specific keywords in certain areas in a document, such as the meta title, meta description, URL, etc.
Keyword Rankings – This refers to a web page’s position on the organic search engine results page, based on a keyword query or input.
Keyword Research / Keyword Analysis – Keyword research is an activity that involves searching for keywords that you can use to improve a page’s search engine ranking.
Keyword Stuffing / Keyword Spam – A black hat SEO tactic by which several similar keywords appear in a single web page without adding any meaningful purpose for the user.

L

Landing Page – In SEO terms, a landing page is a page where a user lands on after clicking on a link that is present on a search engine results page.
Latent Semantic Indexing (LSI) – LSI is an SEO concept about the relationship between keywords and content to determine its relevance based on the subject matter.
Link – Alternatively referred to as a link and web link, a hyperlink is an icon, graphic, or text that links to another file or object. Hyperlinks are what allow web pages to connect to other web pages and without them you would need to know the URL for every page on the Internet.
Link Acquisition – Link acquisition is the process of building backlinks to your site. More backlinks (link from other sites to your site) a site has, higher it ranks on the search engines. This is an ongoing process that you will need to focus your attention on a regular basis. The purpose of the link acquisition process is to bring in more traffic and improve your rankings.
Link Bait – Alternatively referred to as clickbait or click bait is a hyperlink on a web page that entices a visitor to click to continue reading an article. Clickbait links often forward the user to a page that requires payment, registration, or is one in a series of pages to help drive page views for the site. If a clickbait headline or hyperlink is designed correctly or is catchy, it can be successful in getting people to visit the link.
Link Building – In search engine optimization (SEO), link building is the series of processes and actions that targets to increase the number and quality of inbound traffic to a webpage with the ultimate goal of increasing the search engine rankings of that certain site.
Link Burst – Link burst is collecting a huge chunk of backlinks in a short span of time. It can be bad as it could mean you are using a link farm creating link spam.
Link Buying – This is the process where you buy links to your site. Companies do this as it improves their ranking in SEO by bringing in traffic to their sites. While companies spend a lot for buying links, link buying saves you the time it would have taken to generate links organically.
Link Diversity – This means the number of links you give to other sites from your site. Links out, not in. The aim of link diversity is to increase the total number of pages from your site that are linked to by other sites.
Link Juice / Link Authority / Link Equity / Link Love / Link Popularity – In SEO, these are slang terms that refer to the power of an internal or external link on a site. This becomes a very important factor in determining your site’s search rank and page rank. While ranking, Google adds all such juices and considers this a key factor in showing your page in the search.
Link Exchange – This is the practice of exchanging links with other websites. When you place another site’s link on your website content and in return, these other sites place a link on their site back to you. It is a confederation of websites that operates indirectly but together.
Link Farm – A link farm is a website (usually a group of websites) created specifically for the purpose of increasing the link popularity of another site by increasing the number of incoming links. A link farm usually looks like a regular web page, but the majority of the content is hyperlinks often random and unrelated to other websites.
Link Hoarding – Link hoarding is a tactic used by some websites as a means to keep one’s own link popularity by building as many inbound links to one’s own website and at the same time refraining from giving outbound links.
Link Reclamation – Link reclamation refers to the procedure of identifying and fixing lost or broken links of your website from other website publishers who mentioned your brand name but did not provide a link back to it.
Link Relevancy – Link relevancy refers to how useful and topically similar to a website is when they link to your website. In simpler terms, when the page linking to your website is relevant to the page they’re linking to.
Link Rot – Link rot is an informal term for the process by which increasing numbers of links point to web pages, servers or other resources that have become permanently unavailable. This also describes the effects of failing to update out-of-date web pages that clutter search engine results.
Link Spam – Link spamming is a type of black hat Search Engine Optimization that tries to exploit weaknesses in link-based standing calculations such as the one employed by Google’s PageRank algorithm.
Link Text – This is the anchor text of a hyperlink and is a ranking factor. In link texts, you must overdo your keywords for Google might suspect you of keyword stuffing.
Link Velocity – Link velocity is the speed at which another website is linking to your website or you are building links from another website. Example of a good link velocity is getting niche quality backlinks proportional to the amount of content that you have on your site or blog.
Local Citation – Citations are simply listings in directories. Examples of these would be yelp.com, Facebook.com, or bbb.org. The reason they call them local citations is that by adding your business info to them, you are more likely to rank for local SEO. This means that your business is more likely to be listed in a search result that shows the local map data.
Local SEO – Local SEO is a practice to promote the local business locally to specific regions or cities. If you are providing services locally or selling products to specific locations you must need to invest in local SEO.
Long Tail Keywords – Long tail keywords are those three to four keyword phrases. These are very specific to what you are selling. When customers type in a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy, and this is where long tail keywords help.

M

Main Content (MC) – Main content is the part of a website that achieves the sole purpose of the site. It can be simply text, as preferred by many. However, it can also be videos, photos, and even user-generated content, like reviews.
Main Navigation Menu – This is where your customers find what they are looking for. A main navigation menu is a list of links directing to the important areas of a website, usually showcased as a horizontal bar of links at the top of the website.
Manual Penalty – This is Google’s penalty when web professionals resort to practices that are forbidden. If your website gets a penalty from Google, then you need to remove all of the spammy links or toxic links, you can find spammy links by Moz tool and Toxic links by SEMrush tool.
Meta Description – A meta description is the short paragraph of text (snippet of information) that you see below the link of a search result. It is placed in the HTML of a webpage that describes its content.
Meta Keywords – The keyword meta tags is a piece of code that is used to indicate a list of keywords relevant to a particular page. In the late 90s, it was important, as it defined a list of key phrases for promoting each page in the search.
Meta Refresh – Meta refreshes are a type of redirect that is executed on the page level rather than the server level (They are usually slower and not a recommended SEO technique). They are most commonly associated with a 5 second countdown with text “If you are not redirected in 5 seconds, click here”.
Meta Robots – Meta Robots is an HTML tag, that instructs crawlers at a page level to not crawl or index any page. Controlling crawling and indexing at a page level.
Mirror Site – It is a web site that is a replica of an already existing site, used to reduce network traffic (hits on a server) or improve the site . Mirror sites are useful when the original site generates too much traffic for a single server to support.
Mobilegeddon – Mobilegeddon is a name given by webmasters and web-developers to Google’s algorithm update of April 21, 2015. The main effect of this update is to give priority to web sites that display well on smartphones and other mobile devices. The change does not affect searches made from a desktop computer or a laptop.
Mobile-Friendly – For Google to retain this insane level of dominance, they’re going to tweak their algorithm so that it’s optimized for mobile users first. For businesses, a mobile friendly website is essentially when your regular website shrinks down to be small enough to display on a mobile device.
MozRank – Pages hold mozRank score on the basis of both quantity and quality of other pages that link to them. The higher these two aspects, the higher the mozRank, i.e. websites with many backlinks linking to your page gives high mR value.
Multiple Keyword Optimisation – It is choosing related keywords that fit well together. To do this, one must consider synonyms or similar questions and phrases to your initial keyword idea.

N

Natural Language Processing (NLP) – NLP helps content being understood by search engines. Adding semantic processing in a publishing workflow means using natural language processing to add a layer of semantically structured information that describes your content.
Natural Links – Natural links happen when other webmasters, bloggers or website owners link to your content (blogs, images, products, videos etc) because they think it is useful for their readers and adds value to their websites or pages.
Negative SEO – It’s likewise called Black Hat SEO, exceptionally unscrupulous and disliked SEO strategies that can harm your page rank. At that point, somebody who doesn’t care for your site, a rival, for instance, chooses to bring down your situation on the web index as opposed to expanding theirs.
Niche Keywords – It’s a keyword, mainly long tail keyword, specific for your business field. It’s the main keyword where you should start your keyword research.
Nofollow – The nofollow keyword indicates that the link is not endorsed by the original author or publisher of the page, or that the link to the referenced document was included primarily because of a commercial relationship between people affiliated with the two pages.
Noindex – The noindex directive is mostly used value in a meta tag that can be added to the HTML source code of a webpage to suggest to search engines (most notably Google) to not include that particular page in its list of search results.

O

Off-Page SEO/Off-site SEO – It is an SEO off-page work, the steps you take to add traffic to your site from without your site. Some of the best methods to do this are found through simple networking techniques done in other websites.
On-Page SEO/On-site SEO – The on-site search engine optimization is a way to optimise the important elements of your website to leverage more data and traffic and rank it higher in Google Search results. The goal of on-site SEO is to make it as easy as possible for the search engines and users to understand your webpage.
Online Reputation Management – Online reputation management is a continuous process of taking care of brand’s awareness, image, reviews. It’s keeping an eye on what people are talking online about your company and products. It’s answering every comment: following-up on positive comments from your brand ambassadors, and responding to dissatisfied customers before the story gets ahead of you.
Organic Search Results – Organic search results are listings on search engine results pages that appear because of their relevance to the search terms. In contrast, non-organic search results may include pay per click advertising.

P

PageRank – PageRank is an algorithm used by Google Search to rank countless websites in their search engine results. “PageRank” was named after Larry Page, one of the founders of Google. “PageRank” is a way of measuring the importance of website pages.
Page Authority – Page authority is used to explain the chances that a specific page of your website will be visible on Google. It is an overall score given on one particular URL of the website.
Page Loading Time / Page Speed – Page Load Time is the amount of time (in milliseconds) it takes for pages to completely load, from the moment of the pageview (e.g. click on a page link) to load completion in the browser.
Pagination – Pagination is the process to separate digitized content or printed documents into discrete pages. Thus, presenting the content in limited form, this applies to books, law files, documents, etc.
Paid Links / Paid Inclusion – These links are achieved by paying a certain amount to the third party. It is recommended to work on the generating rich content, create links adhering to Google guidelines.
Paid Search Results – If you want immediate results for your website then you can go with the paid search i.e., PPC. It shows immediate results but it’s a paid one. You need to pay a certain amount of money to Google to get the top position.
Panda Algorithm – The Google Panda algorithm was first released in February 2011. The main aim of releasing this algorithm was to lower the rank of “low-quality sites” and return higher-quality sites near the top of search results. Panda Algorithm is created keeping in mind the content of any website or blog if you have the wrong content or copy content in your blog or website or any stolen content from blog or website.
Penguin Algorithm – Google Penguin algorithm devalues low quality links. To clarify more, you can’t rank your website in google search by buying links and/or creating spammy backlinks.
Pigeon Algorithm – Pigeon algorithm was created to tie Google’s local search algorithm closer to their web’s and improve the ranking parameters based on proximity and location.
Press Release – It is the content spread on a wider prospect. It does not only modify the traditional view of an information but it also makes similar ones possible for your website.
Primary Keywords – Primary Keyword is the most important keyword for a business. It should directly highlight the product or service that you are trying to market. Possibly, the primary keyword should be in your domain name, title page, home page, and everywhere on the website.
Private Blog Network (PBN) – A Private Blog Network (PBN) can be either one site or a group of websites (domains) that can be used to rank your site higher in search engines.
Proximity (Local search) – Keyword proximity in SEO means the distance between two words or phrases and how they close to each other within the body of text. If words are very close to each other then it has a higher weight value.

Q

Query Deserves Diversity (QDD) – QDD is the concept that a search engine alters page rank to create diversity in the SERP, even though Google normally arranges content much differently.
Query Deserves Freshness (QDF) – GDF comes into play when there is a surge in traffic volume for a topic. Google reorganises results as it already has a huge chunk of data from which it can identify patterns.
Query / Search Query – Search query is the real-world terms that people enter the search box to find those pages through paid and organic search.
Query Refinement – Query refinement when a user will refine or edit his or her search when the original string of words for query did not produce the results wanted. Search suggestions can often eliminate the need for manual query refinement.

R

RankBrain – Rank Brain is responsible for the process of showing the results in Google according to the keywords that were searched from the DSU (Data Source Unit).
Rankings – Ranking is the process of measuring link votes and determining whether the page is relevant or not. These results are then utilised along with many other factors to determine if a page will rank well in a search.
Reciprocal Linking – A reciprocal link is a returned link between two websites, it works when they add you to their directory and link to your website. However, you must also add a link from your website to their directory. This way they promote you if you promote them.
Redirect – Redirect is not to lose the value of the link. It won’t reduce the link juice. The ranking of the domain won’t get affected.
Referral – Referral traffic is when you have a connection or traffic from somewhere else indirectly, that typically stems from your backlinking efforts or direct promotional methods from other sources within your SEO.
Rel=”alternate” hreflang – If your website is for english speaking country & using american english & no different content & currency is targeted for other countries, you can use <link rel=”alternate” hreflang=”en”>.
Rel=”nofollow” – It tells the search engines that the link is not meant to be used as a backlink. i.e., no search engine goodness flows from your site to the site that is linked.
Rel=”sponsored” – These are identifier links on a site that were created as part of advertising, sponsorships or similar agreements. rel=“ugc”: Identifier links that appear within user generated content, such as comments and forum posts.
Relative URLs – A relative URL is any URL that doesn’t explicitly specify the protocol and/or domain, which forces the visitor’s web browser (or the search engine bots) to assume it refers to the same site on which the URL appears.
Responsive – Responsive web design directly means that it should be supported in mobile and tablets. Thus, the working and functioning of the website affect SEO.
Reverse Engineering – Reverse engineering is the act of decrypting a closed-source system in order to learn more about how it works. The search engines then categorise the content and rank it based on its quality.
Rich Snippets – Rich snippets are the enhanced version of a regular search snippet. It shows you extra information that helps users in better understanding of the web page.
Robots – Robots.txt is a text file webmasters create to command web robots (typically search engine robots) how to crawl pages on their website.
RSS Feed – An RSS feed is a resource that shows the latest content from a niche which it automatically updates. By submitting an RSS feed to different directories, you provide another alternative way for your website or blog content to get disseminated.

S

Schema.org – Schema.org defines a proper structure for basically everything on the web. One common structure it helps with is building vocabularies for data, content, emails, and web results.
Scraped Content – Scraped content or stolen content is when you publish a copied content from another website/place to yours, making it your own.
Search Console – Search console provides you with an array of tools to help you monitor, keep, and troubleshoot the rank and presence of your page in Google Search results. It showcases the specific number of traction you get from visitors interacting on your website, and also from which device or browser.
Search Engine – Search engines are websites that have a vast collection of websites stored in their database. It is where you enter your search terms (keywords) and they would provide you with the most relevant results to answer your query.
Search Engine Marketing (SEM) – SEM is one form of marketing your website online through search engines such as Google, Bing, etc. It is the most effective way to reach your target audience when advertising. This method also helps you increase your brand awareness and website traffic through ad visibility.
Search Engine Results Pages (SERPs) – The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. On the most basic level, it’s the results that are showing up on Google.
Search Engine Result Snippet – A snippet is a short summary of the content of a website that appears in the Google search results. Snippets are generated based on the search term and are presented as part of a search result list.
Search Engine Optimisation (SEO) – Search Engine Optimization is a process of strategically improving and optimizing your web page or website so that it gains higher ranking in search results.
Search Engine Penalty – A search engine penalty is an action taken against a website participating in deceptive or black hat SEO techniques.
Search Engine Submission – It is a process of submitting your site on various search engine submission sites. It is when you tell Google, “Hey, I have a new page. Check it out!”
Search History – Internet search history is exactly what it explains, it’s the history of an accounts search queries. Search engines store this information to allow her search engine better serve the user as it’s one of the major tools for refining search results per user.
Search Operators – Search operators are basically special commands that you type in Search engines such as Google, which shows you advanced results.
Search Volume – Search volume is defined as the number of searches that are expected for a keyword within a certain period. Search volume is used as a measurement in keyword analysis to assess the potential search engine traffic for a given keyword.
Secondary Keywords – Primary keywords are the core keywords or one or two words keywords, which shows the main purpose of the business. While secondary & tertiary keywords are the keywords generated through the core keywords.
Semantic Search – Semantic search refers to the ability of search engines to consider the intent and contextual meaning of search phrases when serving content to users on the web.
SEO Audit – SEO Audits take a complex process and make it simple. It starts with a diversified analysis, followed by a thorough evaluation, and a final prioritization of SEO efforts SEO Audits contain both an internal analysis and external analysis.
SEO Copywriting – SEO copywriting can help your content obtain a higher rank at the search engine result page. The keywords should be chosen such that it sounds repetitive and is searched by most of the people on the internet. It definitely drives quality traffic.
Site Architecture – This is how your website is structured the way it can help its users to easily and quickly find the site.
Sitemap – Sitemaps make navigating your site easier and having an updated sitemap on your site is good both for your users and for search engines. Sitemaps are an important way of communication with search engines.
Sitewide Links – A sitewide link is one that appears on most or all of a website’s pages. A common area to see sitewide links is in the blogroll that is in the sidebar and appears on every page.
Sneaky Redirects – Sneaky redirects: Redirecting is the act of sending a visitor to a different URL than the one they initially requested.
Social Media Marketing – SMM is an abbreviation for Social Media Marketing. As the name defines, SMM is a type of Internet marketing that uses various Social Media Platforms as a tool for promotion of Websites.
Social Signals – Social signals are a slightly controversial subject because Google has been quite ambiguous about them in the past. Social signals refer to a webpage’s collective shares, likes and overall social media visibility as perceived by search engines.
Spamdexing – Spamdexing is the practice of search engine spamming. It is a form of Search Engine Optimization (SEO) spamming, which is the art of making a website attractive to the major search engines for optimal indexing.
Spider – Spiders follow hyperlinks and gather textual and meta information for use in the search engine databases. Spiders may also rate the content being indexed to help the search engine determine relevance levels to a search.
Splog – Splog is a portmanteau word for spam and blog. Splogs are designed for the purposes of link spamming. Splogs usually sell links to other websites to increase the buyer’s page rank or are set up by the websites themselves for the same purpose.
Static Page / Static URL – Static pages work “naturally”, that is, the organization of the URLs in folders follows the organization of your website, there is only one URL for each page.
Structured Data Markup – Structured data permits web crawlers to creep your webpage, however, to get it. Indeed, even web indexes can have an intense time disentangling page content.
Subdomain – A subdomain may be a domain that’s a part of a bigger domain; the sole domain that’s not additionally a subdomain is that the root domain.
Subheading – A subheading is text placed under a headline, often with a smaller font, which expands on what the headline says. Subheadings are titles of subdivisions of that section.
Sub Navigation Menu – This navigation menu is very useful for removing the clutter when the menu tree is large with more than three levels of drop downs.
Supplementary Content (SC) – Supplementary content includes supporting material that is not important to understand the conclusions of the query but contains information that is complementary and directly relevant.

T

Target Keywords – Target keywords are the following keywords you want to rank in Google in order to promote your website. This can be long-tail keywords or geo-targeted keywords that are usually most effective in the search bar.
Title / Page Title – Title page is the HTML title tag that can be seen near the top of the page. This is where target keywords are usually placed.
Title Tag – Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result. Title tag use in HTML documents or a webpage SEO perspective, It helps the search engine understand what about this page.
Top Heavy – Top heavy ads update: pages with so many ads penalized by google payout algorithm.
Top-Level Domain (TLD) – Top Level Domains. These are at the highest level in the DNS structure of the Internet.
Touch Element – A touch element is what we call a button clickable link on a mobile device. It is considered as one of the determining factors used in Google’s Mobile ranking factors.
Trackback – Trackback is a signal notifying one website that another website has linked it (website A) to theirs.
Trust Flow – Trust flow means how trustworthy a link is. The quality of backlinks decides how trustworthy that website is.

U

Uniform Resource Locator (URL) – Think of it as a web address or a link. Anything that begins with http:// or https:// or ftp:// or even mailto:// qualifies as a URL.
Unnatural Link – Unnatural links are backlinks artificially brought to a website by purchasing or created by spammers or scrappers. Such links are meant to manipulate search engine algorithms into ranking a website higher.
URL Parameters – URL Parameters are parameters whose values are set dynamically in a page’s URL, and can be accessed by its template and its data sources.
User Experience (UX) – User Experience is an aspect of designing. With the help of user experience, we can test what is wrong on your website.
User Interface Design (UI) – User Interface Design is what makes a good UX, it is the look and feel, the presentation and interactivity of a product.

V

Vary: User-Agent HTTP Header – It is used to determine what features and libraries are available to a developer. It is becoming less important for single-environment situations, like desktop browsers, but is still very important to determine if a mobile device is being used.
Video Optimisation – Video optimisation is placing keywords into the video file name to get organic views and higher traction.
Viral Content – Viral content is everything on the web that spreads fast like a virus: photos, news, videos, articles, and even memes.

W

White Hat SEO – White hat SEO is the opposite of Black Hat SEO. Generally, white hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines’ terms of service.

X

XHTML – XHTML stands for EXtensible HyperText Markup Language. It is the next step in the evolution of the internet. The XHTML 1.0 is the first document type in the XHTML family.
XML Sitemap – XML sitemap is for crawlers. This makes crawlers not to go through all the website but just find the sitemap to find the URLs.

Y

Yandex – Yandex Browser is an open-source Chromium-based web browser developed by Yandex Corporation and uses the same engine as Google Chrome does.
Yahoo! – Yahoo! is an Internet portal that incorporates a search engine and a directory of World Wide Web sites organized in a hierarchy of topic categories. Yahoo! has an old audience. Most of its biggest users are in the 40+ age group. This segment of people belonging to Gen X hit their 30s in 2003 when Google was still an infant, and Yahoo! was a big player.
Yelp – An authority business directory that houses a community of reviewers of businesses, publishes events, and more.

Z

Zero Moment of Truth (ZMOT) – Yelp is like a business directory, great for finding a restaurant in the city you are staying in.

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