Video SEO

What is Video SEO?

Video SEO is the process of optimizing your videos to drive more traffic from search engines. Doing so requires you to make technical adjustments to your video content and distribution.


Compared to other types of SEO services in Singapore, video SEO is somewhat unique. Besides creating original video content, you need to distribute your videos in a way that will get them indexed easily by search engines.

How Do Videos Benefit SEO?

According to Cisco, online videos will comprise 82% of all web traffic in 2022. Not only that, but almost half of all online users want more video content. These numbers only strengthen the fact that video SEO should be a part of your digital marketing plan


There are 4 benefits of video marketing:

  • Improve level of social media engagement
  • Acquire more web traffic
  • Increase dwell time on website
  • Increase likelihood of customers buying your products

How Do You Optimize A Video For SEO?

Here are some of the ways to optimize your video for SEO.

  1. Choose An Ideal Video Hosting Platform. If your goal is to raise brand awareness, video-sharing platforms like YouTube are an ideal choice. On the other hand, if you wish to obtain quality web traffic and improve your SEO rankings in Singapore, then use your website as your primary video hosting platform.


  1. Insert An Engaging Thumbnail. Your thumbnail is the first thing people see when clicking on your videos. In that case, you have to make your thumbnail engaging. Doing so should increase the number of clicks and views.


  1. Add Relevant Keywords To Your Titles And Descriptions. When it comes to optimizing videos, typical SEO practices come into play, such as keyword research and usage. Add relevant keywords to your title tags and meta descriptions. Research keywords that most people commonly search for online.


  1. Make A Video Transcript. Unlike humans, search engines are unable to view videos with a pair of eyes. Google can only evaluate and analyze video content based on texts, so make full transcripts for your videos.


  1. Ensure That Your Video Is Relevant To Your Web Page. Besides optimizing your web page for SEO, ensure that it is relevant to your video. Your video content has to be related to the web page where it is currently uploaded.


  1. Implement Other Digital Marketing Strategies. Video SEO services alone may not be enough to help you succeed. Implement consistent digital marketing strategies to make your videos rank higher. For instance, you can promote your videos on social media or invest in paid advertising.


  1. Create Video Content Based On Keywords. Same with writing blog posts for content marketing campaigns in Singapore, you have to create video content based on relevant keywords. Do keyword research and propose a list of topics revolving around trending keywords that people will most commonly use on search engines.

What Is The Difference Between Video SEO and YouTube SEO?

Video SEO and YouTube SEO are similar in many ways, but there are a few differences to consider. For a start, video SEO takes a broad and inclusive approach to optimize videos for search engines. The goal is to target every possible video hosting platform and search engine.


On the other hand, YouTube SEO focuses on optimizing video content for YouTube specifically. This digital content creation strategy is geared exclusively towards YouTube, its feed, and its search engine algorithms.


Either way, creating and optimizing content for SEO is the key to success. Consider incorporating video SEO with your digital marketing strategy in Singapore to attract more potential customers and expand your online presence.

Dedicated and professional team to work on your Video SEO campaigns

Your account manager and digital performance specialist will work committedly on your campaigns and provide timely reporting to you. With a professional team managing your campaigns, you can rest assured and focus your time on other areas of your business. Review meetings and calls will also be conducted to keep the business alignment communicated between you and our team.

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