Facebook marketing refers to using Facebook as a marketing channel to promote your business and attract new customers. Within Facebook, you can use organic posts or paid ads to reach out to your target audience. Facebook boasts a wide range of marketing features, such as lead ads, remarketing, and behavioural targeting, among many others. If you are a retail business, you can also make use of Facebook Shop to sell your products within Facebook.
By working with us, you will be partnering with a team of trained Meta (Facebook) marketing specialists to provide you with all-rounded support on Meta (Facebook) – which include strategising and running advertisements, as well as setting up the advertising account – so that you can be free to focus on other aspects of your business.
Facebook is one of the leading social media sites in Singapore. More than 4 million Singaporeans are using Facebook these days, and the numbers continue to grow.
There’s no denying that Facebook is one of the best marketing platforms for any business, since it’s one of the leading social media sites, along with YouTube, LinkedIn, and Instagram. Not to mention, most Facebook ads reach more than 4 million Singaporean Facebook users.
Facebook is perfect when it comes to customer engagement because Pages can use photos and videos for their materials. In fact, photos and videos on Facebook generate an average engagement rate of 7.15%. Marketers can take advantage of Facebook by posting quality content to improve customer engagement.
A Facebook business page is different from a Facebook profile. A profile is a personal Facebook account that is not suitable for business. If you intend to start Facebook marketing, you will need to create a Facebook Business Page, which is a public profile of your business that allows you to connect with fans and customers. With a Facebook business page, you can then post content on your page to engage with your followers or run facebook ads to reach new audiences.
Managing a Facebook Business Page requires you to get someone to work on it full-time, because you will need to post content consistently and engage with your followers from time-to-time. Many people set up a Facebook business page and then do not manage it properly. This does not reflect your business well as your potential customers find your page outdated and irrelevant.
Setting up a Facebook Business Page is quite simple. To start up, here are a few steps in creating a new Facebook Business Page in no time:
Facebook marketing is a perfect strategy for small businesses and large enterprises alike. Creating a Facebook Business Page means opening your business to a vast audience with endless opportunities for experimentation. Make good use of Facebook Business Page to gain as many followers as possible.
To utilise your Facebook Business Page to its fullest potential, you have to be active on social media. That means you have to post content daily or weekly, communicate with your customers, and send ads to the right people. Continue to manage your page at an optimal pace, and you will obtain positive results in the long run.
Facebook marketing is a trial-and-error process that relies on constant improvements so you can devise better strategies. To make that happen, you must track and measure your results from previous Facebook marketing campaigns.
Luckily, Facebook has a performance tracking tool that will allow you to track and measure your campaigns. Install Facebook Pixel and start to understand your target audience, test your ads, and find out which of your campaigns is the most effective in producing results.
When advertising on Facebook, you must begin by choosing the right type of ads. Here are some of the type of Facebooks to keep in mind:
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*Only SMEs in retail sectors are eligible for 80% support until 31 March 2023