Shopify is a popular online e-commerce platform for setting up an online store to sell your products and services. Shopify SEO is the process of making SEO improvements unique to Shopify’s platform, through optimising your content and making it relevant to queries that potential customers input into search engines.
Some of these factors include increasing the number of natural links directed to your site from other sites, increasing your website’s authority based on engagement, how long your domain name has been in use, as well as optimising your website structure and content to facilitate search engines.
Shopify is ideal for SEO due to various reasons. Here are some of them.
Shopify SEO falls under the bigger umbrella of E-commerce SEO, including other commonly used platforms such as WooCommerce and Magento. It is a great way to set your business apart from your competitors who are also using Shopify to sell their products and services.
In addition, Shopify comes with SEO-friendly features to help you get quickly started in SEO optimising, but you will need to put in the research to do so. This includes identifying target keywords for your products and services, building more links to your website, and using content marketing to rank your website’s authority higher.
There are multiple ways to do Shopify SEO. Here are some of the most common recommendations for optimal SEO results:
A major issue in Shopify SEO is that of duplicate content, which means that multiple web pages may contain the same content. This happens when search engines don’t know which versions of web pages to exclude, how to rank for query results, or directing link metrics to a specific page. This ultimately leads to a drop in rankings on search engines and reduced traffic to one’s websites, significantly impacting your business.
There are some common ways that duplicate content occurs. First, it can arise due to URL variations, which can occur naturally due to analytics code, click tracking, and creating multiple session IDs when users visit websites. Another way this occurs is through copied content, such as when multiple suppliers of the same product utilise the same product description on their websites.
How do you avoid duplicate content? Speak to us and we will advise you on the next course of action.
There are numerous apps available for you to do SEO on Shopify, and help to grow your revenue and increase store visibility. Some that you can consider include SEO Image Optimizer, SEO – All in One & Auto SEO, as well as JSON-LD for SEO.
Each of them offers their own advantages, ranging from auto sign-ups, discount codes and coupons, automatic and dynamic meta tags, as well as different pricing packages. Do take time to research and compare which Shopify app is best suited to your business needs.
SEO has been our bread and butter since 2006, when our agency was incorporated in Singapore. With more businesses using Shopify to build their ecommerce websites, we have helped them achieve first page rankings with our Shopify SEO strategy. Our SEO team is highly experienced in Shopify SEO, and with our established track record, we are confident in helping you increase your ecommerce sales with SEO.
All our Shopify SEO specialists are in-house, allowing us to control every part of the Shopify SEO process and allowing us to deliver the highest quality work for you. Our team receives frequent training and is always kept abreast with the latest changes in Google’s search algorithms, helping you win your competitors in Shopify SEO.
We care greatly about our clientele. Our clients are an expanded mix of SMEs and enterprises. Check out some of the companies we’ve helped recently through our diverse portfolio.
The team at OOm has showed great account management support, particularly in the digital space where competition is running 24/7, the team’s responsive and speedy execution of paid search initiatives and rectification vs competitors is impressive.
Rentokil Initial Singapore Pte Ltd
The fact is that unless you have your own full-time in-house google/social media marketing specialist technicians, you will not be as good as a pro, and this underscores the importance of engaging real professionals like OOm who are experts in this field, not only are they experienced and in the know of what’s current with online strategies, they also have the relationships and access to the key platforms that the industry outsiders do not have.
Founder and CEO
East Coast Podiatry Clinic
As we are not new to SEM, its has not been easy to find someone who knows it better than us. OOM does shows expertise in this area in which they can improve what you already have to another level.
CEO and Founder
Singapore Computer Guys Pte Ltd
Oom team was just exceptional. Every individual was a consummate professional, extremely carefully and embraced the concept of teamwork. Their vast experience with digital marketing was a great benefit to my marketing ideas.
Business Development Director
The Wall Story Pte Ltd
OOm helped us to revamp our website and did what is right for our SEM. We also embarked on SEO with OOm, to get them optimize our website. We have seen a good increase in quote requests from our website and online marketing. All the team members in OOm are simply amazing. They have great customer service and are super dedicated in their work. The best part was that we could completely trust their team with their professionalism.
Ong Wei Kai Janet
Shadetimes Pte Ltd
Very Professional Service. Their years of SEO and SEM experience really helped me out a lot. Very willing to share and go into details to teach and enlighten you on the best practices and strategies to get the most out of your marketing dollars!
We’ve been working with the oom team for several years now. Chloe has always been on task and dilligent in handling our account since day 1. They are quick to respond when issues arrises and we truly appreciate that!
Shu May Leo
Sales & Marketing Manager
Danish Design Co
Chloe is a very committed client solution manager, and respond to specific marketing quickly. She is a good coordinator to communicate the client’s need to her technical team for actionable items.
Yong Hong Tan
Great working experience with OOM especially to Tyler for providing clarifications and recommendations to increase online visibility of our brand and campaign.
Webmaster & Digital Marketer
AAS Academy Pte Ltd
We are working with Jay from OOm, and we feel Jay is very patient, friendly, and knowledgeable, and he is always contactable. We feel very comfortable working with him, and we really appreciate the way he is more than willing to share the reasoning behind each step they propose to take, and how google adwords work. He takes every feedback seriously and we can see he is trying his best to increase our clicks and traffic. Keep up the good work!
Union Power Pte Ltd
We had a very pleasant experience working with Serena and Chloe from OOm. Not only are they objectives driven and resourceful in answering our campaign briefs, they are also quick in their responses which is essential to our campaign needs!
Digital Marketing Lead
We had a very pleasant experience working with Chloe from OOm. She is very patient, friendly and professional. We can see she is trying her best to increase our online presence. Thank you so much for your hard work!
Ansac Technology (S) Pte Ltd
If you are looking for Google expertise, OOM is the agency to go. They have deep expertise in Google and provides factual authentic information to in their recommendations. They are experts in leads generation focused campaigns.
Digital Marketing Manager
Mandarin Self Storage
Thank you guys for making sure we have less worries on our marketing. Being able to see our ranking improve in our seo within 6 months. Most importantly, our conversation has been increase since moving over to oom. Both Sebastian and Jay has been very pro-active in responding to our needs and enquiries. Provides very good advice both on and off marketing. We would recommend oom to anyone that requires good marketing!
Clean Care Pte Ltd
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