When you hear the term “digital marketing”, what comes to mind? For some people, it’s marketing infused with the Internet, while for others, it’s the use of electronics to send ads. However, in reality, digital marketing is more than just that.
Technically, digital marketing existed way back in 1896 when Guglielmo Marconi became the first human to demonstrate a “public transmission of wireless signals”. However, it was during the ‘90s when digital marketing revealed its true potential.
Digital marketing, as we know it today, has been around since the 1990s. It began when Web 1.0, the first stage in the World Wide Web, was invented and used as a means of communication between people through electronic devices. As a result, modern digital marketing was born.
In summary, digital marketing has gone a long way since its early roots. Thanks to modern-day technology, the digital marketing industry has soared to greater heights, unlike anything imaginable. These days, businesses have shifted their interests from traditional to digital marketing.
While traditional marketing still shares its essential value to marketers, digital marketing is where you’ll make worthwhile investments. Gone are the days when billboards are massive attention-grabbers. Nowadays, mobile phones and computers are your most effective means of sending and receiving ads.
In Singapore, around 5.14 million people are Internet users. With a staggering number of Internet users in the country, it’s safe to say that digital marketing is becoming more relevant each passing year. The increasing numbers indicate that the Internet is one of the most effective platforms for marketing, especially social media.
There are approximately 4.60 million social media users in Singapore, and the numbers continue to rise. The top five social media platforms are:
Right now, Internet penetration in the country is around 88%, which means more people are active Internet users every day. Why do most Singaporeans use the Internet anyway?
In this day and age, monitoring your performance is a crucial part of marketing. Being able to spot errors in your strategies is excellent for improving your campaign. It’s also the very reason why digital marketing matters for your business.
Digital marketing matters because it lets you come up with better marketing strategies. In doing so, you can get ahead of your rivals by utilising effective marketing techniques, such as pay-per-click (PPC) marketing, search engine optimisation (SEO), and social media marketing.
Most importantly, digital marketing matters for your business because it’s where your target audience is present. Regardless of age, many consumers are active Internet users. If that’s the case, then perhaps you should improve your site’s SEO ranking and web visibility. As a result, more people can reach your website, allowing you to gain leads in the process.
In essence, digital marketing is promoting your services and products through online means. There’s not much difference between traditional and digital marketing, other than the latter focusing on utilising online strategies to make good use of your ads.
However, digital marketing has overshadowed traditional marketing in many ways due to the same reason. As more people use the Internet as a means of gathering information, it’s only appropriate for businesses to go online as well.
The best part about digital marketing is that you can utilise various methods to produce efficient results. For example, the goal of SEO is to improve your search engine ranking so your target audience can reach your website on search engines like Google or Bing.
The world of digital marketing is filled with great rewards, as long as you’re willing to explore its vast space of opportunities. With that in mind, let’s take a look at how our digital marketing agency in Singapore can help your business.
Improving your online presence will help your website reach its intended audience. With digital marketing, we can do just that. Conduct basic keyword research to find out which terms are commonly used by users on Google. Utilise keywords in your content to boost your site’s SEO, which will improve your online presence as well.
The problem with traditional marketing is that you can spend hundreds or thousands of dollars in the process, and yet you’ll gain little to no results. But with digital marketing, the cost to invest is significantly lower as compared to traditional marketing. Most importantly, you are able track results and measure your ROIs.
Digital marketing is a long-term strategy that requires patience. Fortunately, the results are worth it, especially if you’ll earn your customer’s trust in the end. Establish your reputation by creating quality content to gain customer loyalty.
While digital marketing has been around for more than two decades, it’s still a relatively new term for some business owners. Because of its ambiguity among small businesses and startups, creating a digital marketing strategy can be challenging.
Here are the 5 challenges of creating a digital marketing strategy:
Optimise your site to improve your search engine rankings and gain more visitors. Doing so will also increase your site’s web visibility so you can reach more viewers.
Utilise SEM to gain instant visibility on search engine results pages.
With content marketing, the goal is to stimulate the interest of your audience in your products or services. Examples of content marketing include blogging and sharing content on social media.
Social media platforms such as Facebook and Instagram are perfect for sharing your content.
Driving traffic to your website is not easy, which is why you should invest in PPC advertising. Utilise PPC ads on websites and search engines to increase your web visibility and gain more visitors in an instant.
Send a message to customers who value your business the most. With email marketing, you can engage with subscribers via emails to earn their trust and increase brand awareness.
Which is better: digital marketing or offline marketing? The truth is that you can make them work together so you can get the best of both worlds.
How can digital marketing and offline marketing work together? First, let’s understand the definition of these marketing strategies.
For starters, offline marketing strategies promote products and services through offline media channels. Print ads, television commercials, billboards—these are some of the most popular forms of offline marketing.
On the other hand, digital marketing covers a wide range of online channels. With digital marketing, you can promote your business through search engines, social media, websites, and emails. These online channels are perfect for reaching a broader audience, which is why digital marketing is getting more relevant nowadays.
To make the most out of your campaigns, combine digital and offline marketing. For example, you could integrate links to your website or social media page with print ads such as flyers, business cards, or brochures. That way, you can increase your online presence through offline means.
Digital marketing agencies like OOm excel in delivering performance for your digital marketing campaigns. When we speak performance, we are looking at delivering sales and leads. The task itself is challenging, which is why our digital marketing agency employs the best and brightest marketers in the industry.
If marketing your business is too complicated to do it alone, maybe it’s best to hire a marketing specialist to help you? The only question is: which digital marketing agency should you hire?
Choosing the right digital marketing agency in Singapore is crucial for your business. That’s why you should consider some factors related to you and the digital marketing agency that you will be hiring.
From your end, you should consider a few things:
As for your marketing agency, you should consider these as well:
Consider working with OOm, an award-winning digital marketing agency in Singapore. Our agency utilises efficient digital marketing strategies to deliver results for your business.
Depending on your needs, we can give you both short-term and long-term plans that will help you reach your desired goal. Founded in 2006, our team possesses many years of experience to assist you with your digital marketing campaigns.
OOm is a Premier Google Partner, the top 3% of Google Partners in Singapore. When you choose to work with a Premier Google Partner, you are working with one of the best SEM agencies in town. You will be partnering with a team of highly skilled and certified professionals, who have achieved a higher level of screening and training by Google. As a Premier Google Partner, we provide full transparency and accountability on your Google Ads Spend too.
We care greatly about our clientele. Our clients are an expanded mix of SMEs and enterprises. Check out some of the companies we’ve helped recently through our diverse portfolio.
Discover how we can help you to achieve your business goals through digital marketing in just 30 minutes.
*Only SMEs in retail sectors are eligible for 80% support until 31 March 2023