What is Social Media Content?

Social media content is what you post on your social media channels such as Facebook, Instagram, Twitter or WeChat. Social media content can come in different forms: text, images, infographics, videos, and blog sharing. Today, businesses are using content marketing techniques to market their social media content, so as to gain new followers or acquire new leads.

what is social media content

What Types of Content is Best for Social Media?

The best social media content strategy is to use a mixture of different content types. Some of your audience relates better to articles or blogs, whereas some might prefer to watch a video. Here are the types of content that you can produce and share on your social media channels:



  1. Blogs and Articles. This is the most common social media content type and because it is very common, there is a lot of blog content out there. In order for your blogs or articles to stand out, you need to produce high-quality content that covers a topic in-depth so that you can demonstrate your company’s expertise and knowledge.


  1. Images. Images are much more engaging as compared to text content type. Our smartphone cameras are good enough to take beautiful pictures, which you can quickly edit them and post to your social media channels.


  1. Videos. Videos are more engaging and leave a stronger impression compared to other types of content. You can consider creating videos in the form of how-to-guides, product demostrations, video testimonials of your customers, etc.


  1. Infographics. Infographics are visuals that explains a subject or topic with statistics with nice graphical representations. When you are trying to convey a complex idea or message, you should present them in an infographics as this will make it easier for your audience to understand it.


  1. Curated Content or Links to External Websites. If you come across any interesting or good content from external websites, do share them on your social media channels for your audience to digest. Curated content should not take up majority of your editorial calendar. You should prioritise sharing your own content as much as possible.


  1. Company Announcements and News. Announce your new product launch or the latest happenings at your company event to build hype within your social media community.


  1. Testimonials and Reviews. People go to social media to seek opinions and experiences of others towards a brand or business. Encourage your customers to write good reviews for your business and share them on your social media to increase your company’s credibility.


  1. Contests. Running a contest on your Facebook page is one of the best ways to hype things up for your followers. Because people like to win and receive rewards, running a social media contests will drive lots of engagement with your followers.


  1. E-Books or Technical Whitepapers. You can combine several blog posts into an e-book and share them on your social media channels for your followers to download. This serves as a good lead generation method too.


  1. Facebook and Instagram Stories. Give your audience a back-stage access of your business or keep them updated with your company’s latest events or news. As social media channels like Facebook and Instagram continue to popularize this content type, it is good for you to ride on the trend and produce video stories to engage your followers.
social media app on mobile

Do you need an agency to manage your social media content?

If you do not have time or the expertise to produce your social media content, it is best to outsource your social media content to an agency. Doing this will save you time so that you can spend more time in other areas of your business. As a social media marketing agency, OOm is able to suggest suitable content types for your business and propose an editorial calendar for your social media channels.

Social Media Editorial Calendar Schedule

Once your social media content is ready, you will need to use tools to schedule social posts in advance. OOm uses our own social media calendar scheduling tool to ensure your content is posted on time to your social media channels.

social media editorial calendar schedule

Our Social Media Content Portfolio

We have a team of digital media designers with experience in designing banners for your advertising campaigns. Below are some banners that we have designed for our clients:

In-House Professional Social Media Content Writers

In order to produce the highest quality of social media content for our clients, we maintain an in-house team of professional social media content writers. We never outsource our work as we want total control over the quality of the social media content that we produce for you.

Working with a Meta Business Partner

By working with us, you will be partnering with a team of trained Meta (Facebook) marketing specialists to provide you with all-rounded support on Meta (Facebook) – which include strategising and running advertisements, as well as setting up the advertising account – so that you can be free to focus on other aspects of your business.

Our Clientele

We care greatly about our clientele. Our clients are an expanded mix of SMEs and enterprises. Check out some of the companies we’ve helped recently through our diverse portfolio.

sw1 clinic client logo
yi yun client logo
a-chievement solution client logo
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See What Our Clients Have Been Saying

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