LinkedIn is the world’s largest social networking platform for professionals to find jobs, connect, strengthen relationships and acquire resources to upgrade professional knowledge and skills. Today, there are 690 million monthly professional users on LinkedIn in which 4 out of 5 users drive business decisions. Engagement on the platform increases by 50% each year, making it the #1 platform for lead generation worldwide.
LinkedIn Advertising refers to creating ads on LinkedIn to generate leads, drive traffic to your website and build solid brand awareness. You engage audiences that are already primed with a business mindset and ready to take action. There are several types of advertisements that you can run on LinkedIn, like conversation ads, text ads, dynamic ads, video ads etc – all of which help you achieve different marketing goals.
Using LinkedIn for marketing allows you to target audience demographics and variables not available on other platforms, like job title, job function, seniority, company name etc. With LinkedIn Ads, you can powerfully reach out to specific networks of professional audiences and conduct more successful B2B marketing campaigns than ever before.
LinkedIn is most distinguished from other social media platforms through its professional audience base, making it a prime platform for B2B marketing.
LinkedIn user demographics show that users are influential, high-earning, educated professionals, with 61 million senior-level influencers and 40 million decision-makers who are active on the site. 97% of B2B marketers do content marketing on LinkedIn, and the high majority of 78% claim it to be effective.
When done the right way, doing B2B marketing on the powerful LinkedIn professional networking platform will help you generate significant leads. Creating a strong presence on LinkedIn can be challenging and technical work – which is where OOm steps in to help you achieve results. Doing B2B marketing on LinkedIn involves:
Having good knowledge of the various types of LinkedIn ads will make all the difference to your marketing campaign. LinkedIn ads must be utilised specifically to generate the most effective results.
Ads on LinkedIn do more than just pushing out promotional material for your audiences. They also equip you with features to push out your ads strategically according to tangible variables. Conversion tracking, for example, connects your ads to conversions, allowing you to view how your ads cause audiences to take valued actions on your website. Other features of these ads include:
Get in touch with OOm’s expert team of digital marketing specialists to develop and manage your LinkedIn Ads strategy to acquire excellent results on your behalf.
LinkedIn provides demographic insights and real-time data on your campaign performances. Tracking the performance of your LinkedIn Ads through data and analytics enables you to enhance your marketing strategy and streamline your time and resources on well-performing methods.
Your account manager and digital performance specialist will work committedly on your campaigns and provide timely reporting to you. With a professional team managing your campaigns, you can rest assured and focus your time on other areas of your business. Review meetings and calls will also be conducted to keep the business alignment communicated between you and our team.
We care greatly about our clientele. Our clients are an expanded mix of SMEs and enterprises. Check out some of the companies we’ve helped recently through our diverse portfolio.
The team at OOm has showed great account management support, particularly in the digital space where competition is running 24/7, the team’s responsive and speedy execution of paid search initiatives and rectification vs competitors is impressive.
Rentokil Initial Singapore Pte Ltd
The fact is that unless you have your own full-time in-house google/social media marketing specialist technicians, you will not be as good as a pro, and this underscores the importance of engaging real professionals like OOm who are experts in this field, not only are they experienced and in the know of what’s current with online strategies, they also have the relationships and access to the key platforms that the industry outsiders do not have.
Founder & CEO
East Coast Podiatry
As we are not new to SEM, its has not been easy to find someone who knows it better than us. OOM does shows expertise in this area in which they can improve what you already have to another level.
CEO and Founder
Singapore Computer Guys Pte Ltd
Oom team was just exceptional. Every individual was a consummate professional, extremely carefully and embraced the concept of teamwork. Their vast experience with digital marketing was a great benefit to my marketing ideas.
Business Development Director
The Wall Story Pte Ltd
OOm helped us to revamp our website and did what is right for our SEM. We also embarked on SEO with OOm, to get them optimise our website. We have seen a good increase in quote requests from our website and online marketing. All the team members in OOm are simply amazing. They have great customer service and are super dedicated in their work. The best part was that we could completely trust their team with their professionalism.
Ong Wei Kai Janet
Shadetimes Pte Ltd
Very Professional Service. Their years of SEO and SEM experience really helped me out a lot. Very willing to share and go into details to teach and enlighten you on the best practices and strategies to get the most out of your marketing dollars!
We’ve been working with the oom team for several years now. Chloe has always been on task and dilligent in handling our account since day 1. They are quick to respond when issues arrises and we truly appreciate that!
Shu May Leo
Sales & Marketing Manager
Danish Design Co
Chloe is a very committed client solution manager, and respond to specific marketing quickly. She is a good coordinator to communicate the client’s need to her technical team for actionable items.
Yong Hong Tan
Great working experience with OOM especially to Tyler for providing clarifications and recommendations to increase online visibility of our brand and campaign.
Webmaster & Digital Marketer
AAS Academy Pte Ltd
We are working with Jay from OOm, and we feel Jay is very patient, friendly, and knowledgeable, and he is always contactable. We feel very comfortable working with him, and we really appreciate the way he is more than willing to share the reasoning behind each step they propose to take, and how google adwords work. He takes every feedback seriously and we can see he is trying his best to increase our clicks and traffic. Keep up the good work!
Union Power Pte Ltd
We had a very pleasant experience working with Serena and Chloe from OOm. Not only are they objectives driven and resourceful in answering our campaign briefs, they are also quick in their responses which is essential to our campaign needs!
Digital Marketing Lead
We had a very pleasant experience working with Chloe from OOm. She is very patient, friendly and professional. We can see she is trying her best to increase our online presence. Thank you so much for your hard work!
Ansac Technology (S) Pte Ltd
If you are looking for Google expertise, OOM is the agency to go. They have deep expertise in Google and provides factual authentic information to in their recommendations. They are experts in leads generation focused campaigns.
Digital Marketing Manager
Mandarin Self Storage
Thank you guys for making sure we have less worries on our marketing. Being able to see our ranking improve in our seo within 6 months. Most importantly, our conversation has been increase since moving over to oom. Both Sebastian and Jay has been very pro-active in responding to our needs and enquiries. Provides very good advice both on and off marketing. We would recommend oom to anyone that requires good marketing!
Clean Care Pte Ltd
Discover how we can help you to achieve your business goals through digital marketing in just 30 minutes.
*Only SMEs in retail sectors are eligible for 80% support until 31 March 2023