What is LinkedIn?

LinkedIn is the world’s largest social networking platform for professionals to find jobs, connect, strengthen relationships and acquire resources to upgrade professional knowledge and skills. Today, there are 690 million monthly professional users on LinkedIn in which 4 out of 5 users drive business decisions. Engagement on the platform increases by 50% each year, making it the #1 platform for lead generation worldwide.


Source: https://blog.hootsuite.com/linkedin-statistics-business/

What is LinkedIn Advertising?

LinkedIn Advertising refers to creating ads on LinkedIn to generate leads, drive traffic to your website and build solid brand awareness. You engage audiences that are already primed with a business mindset and ready to take action. There are several types of advertisements that you can run on LinkedIn, like conversation ads, text ads, dynamic ads, video ads etc – all of which help you achieve different marketing goals.

Benefits of Advertising through LinkedIn

Using LinkedIn for marketing allows you to target audience demographics and variables not available on other platforms, like job title, job function, seniority, company name etc. With LinkedIn Ads, you can powerfully reach out to specific networks of professional audiences and conduct more successful B2B marketing campaigns than ever before.


  • Target specific audiences through industry-variables
  • Use personalised advertising methods, like Sponsored InMail, to boost registrations and drive conversions
  • Reach interested audiences through lead-nurturing opportunities
  • Boost B2B marketing leads

Successful B2B Marketing with LinkedIn Ads

LinkedIn is most distinguished from other social media platforms through its professional audience base, making it a prime platform for B2B marketing.


LinkedIn user demographics show that users are influential, high-earning, educated professionals, with 61 million senior-level influencers and 40 million decision-makers who are active on the site. 97% of B2B marketers do content marketing on LinkedIn, and the high majority of 78% claim it to be effective.


Source: https://www.ironpaper.com/webintel/articles/how-effective-is-linkedin-for-b2b-marketing-these-20-stats-say-it-all/

How to use LinkedIn for B2B Marketing?

When done the right way, doing B2B marketing on the powerful LinkedIn professional networking platform will help you generate significant leads. Creating a strong presence on LinkedIn can be challenging and technical work – which is where OOm steps in to help you achieve results. Doing B2B marketing on LinkedIn involves:


  • Build a solid LinkedIn company page, with regular status updates, images, updates of products and services etc.
  • Optimise your page using Search Engine Optimisation (SEO)
  • Identify your target audience
  • Create engaging content and schedule regular posting
  • Make the best use of different mediums for content, like articles, videos, images
  • Utilise LinkedIn Ads
  • Do testing and use analytics to track and improve performance

Types of LinkedIn Ads

Having good knowledge of the various types of LinkedIn ads will make all the difference to your marketing campaign. LinkedIn ads must be utilised specifically to generate the most effective results.

Features of LinkedIn Ads

Ads on LinkedIn do more than just pushing out promotional material for your audiences. They also equip you with features to push out your ads strategically according to tangible variables. Conversion tracking, for example, connects your ads to conversions, allowing you to view how your ads cause audiences to take valued actions on your website. Other features of these ads include:

Contact Targeting


LinkedIn Insight Tag

Lead Gen Forms

Website Demographics

Account-based Marketing

Audience Network

Get in touch with OOm’s expert team of digital marketing specialists to develop and manage your LinkedIn Ads strategy to acquire excellent results on your behalf.

Tracking Performance with LinkedIn Ads

LinkedIn provides demographic insights and real-time data on your campaign performances. Tracking the performance of your LinkedIn Ads through data and analytics enables you to enhance your marketing strategy and streamline your time and resources on well-performing methods.


  • Measure conversions
  • Analyse performance
  • Understand the audience

Dedicated LinkedIn Marketing Team to Manage Your LinkedIn Ads

Your account manager and digital performance specialist will work committedly on your campaigns and provide timely reporting to you. With a professional team managing your campaigns, you can rest assured and focus your time on other areas of your business. Review meetings and calls will also be conducted to keep the business alignment communicated between you and our team.

Our Clientele

We care greatly about our clientele. Our clients are an expanded mix of SMEs and enterprises. Check out some of the companies we’ve helped recently through our diverse portfolio.

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