SEO stands for search engine optimization and is the process of getting your website to the first page of Google search results. With this, you get an increase in organic traffic to your website, which ultimately translates into leads or sales for your business.
What is copywriting? Copywriting is salesmanship. A good copywriter creates content that prompts the reader to take any action, either to buy a product, enquire about your service, book a test drive for a new car, or subscribe to your mailing list. A good copywriter is an influencer with his or her words and plays a very important role in digital marketing. In the online world, there is too much content and if you would want people to take notice of your content, good copywriting can help you achieve that.
SEO copywriting is about creating useful content and tailoring it with the latest SEO best practices so that the content can rank on the first page of Google search results page. You will need to define the keywords that you wish to rank and embed them naturally within the content. By doing this, Google sees your content as relevant and you will achieve a strong ranking in Google search results.
An SEO copywriter is equipped with the necessary SEO skill sets such as keyword research and technical SEO to perform the job well. An SEO copywriter will understand how Google feels about certain topics or keywords and is able to create content that revolves around that to rank the content.
SEO copywriting is important because if done right, it brings you more business. The fundamental of SEO copywriting is to always create useful content that your potential customers will read. Do not create an article by stuffing all the keywords just for the sake of ranking the content on Google. When SEO copywriting technique is applied to useful content on your website, it gets your website to rank higher in the search results pages and bring more organic traffic to your website. This gets more people to learn about your business and good copywriting will prompt them to take action after reading your content.
Below are some pointers to note when it comes to SEO copywriting:
Keyword frequency or keyword density still impact organic ranking to a certain extent, however, with Google recent updates, keyword density is no longer as effective as in the past. This is a welcoming update from Google because it reduces content that is created just for search engines in order to rank. So when you create content, do not go overboard and avoid keyword stuffing. If you are using an SEO agency for your SEO copywriting work, make known to them that you expect the articles or blog posts to be useful primarily and not just written for the sake of ranking a keyword.
Founded in 2006, we have helped many companies with their SEO work. The fundamentals of SEO will always be content. Therefore, having a good team of content writers who are trained in SEO copywriting will ensure the content that we create for you is both useful and effective in getting a good ranking on Google search results page.
All our SEO copywriters are in-house so that we are able to control every part of the writing process to deliver the highest quality work for you. Our team receives frequent training and is always kept abreast with the latest Google’s search algorithm changes to help you win in SEO.
We care greatly about our clientele. Our clients are an expanded mix of SMEs and enterprises. Check out some of the companies we’ve helped recently through our diverse portfolio.
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