International SEO is the process of optimizing your website for other countries. If you intend to go international, especially if you are running an ecommerce business, International SEO allows search engines to easily identify which countries and languages you should target for your business.
If your business or website is focused on a global audience, then you will need to start thinking of implementing international SEO to your website for different countries.
Strong international SEO process can help your business to scale and reach new foreign audiences. Thus, if you are looking beyond Singapore, it may be time to make some changes to your website to prepare for international SEO.
To start doing International SEO, you first need to determine which countries do you wish to expand your reach. Some countries native language is not English and this requires you to build native content in order to rank in that country’s search engine. Hence, part of International SEO work is to localize content and optimize for different languages.
To launch your international SEO plan, here are some best practices that OOm adopts for our international SEO clients:
ccTLD stands for Country Code Top Level Domain. For example, .sg, ,my, .th are examples of Country Code Top Level Domain (ccTLD). A ccTLD shows users and search engines in what country or territory a website is registered. In each of the following examples, the ccTLD is bolded:
Why does choosing the right ccTLD matter in SEO? By choosing the right ccTLD, you are informing the users and search engines that your website is specifically built to target that particular country and this is very useful if you are implementing international SEO to your website.
gTLD stands for generic top level domain. Some examples of gTLD are: .com, .net, .org, etc. Part of international SEO requires you to determine the domain strategy for your website. If you decide to use ccTLD, you will have to manage several country-level domains. If you choose a gTLD and group all international versions of your web content on one global domain, it might save you tons of resources. ccTLD and gTLD each have its pros and cons when it comes to international SEO strategy. Do speak to our SEO consultants and we are able to advise you further.
International SEO allows you to reach out to the global audience with your website. If you wish to conduct business globally, having a right international SEO strategy in place is one of the key success factors. Leverage on our SEO experience and outsource your international SEO work to us. We have proven track records to help your business achieve SEO success with our international SEO strategy.
By having an in-house SEO team, we are able to control every part of the international SEO process to deliver the highest quality work for you. Since 2006, we have been providing SEO work for our clients and we know what works for you.
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*Only SMEs in retail sectors are eligible for 80% support until 31 March 2023