SEO Singapore

SEO stands for Search Engine Optimisation and is the process of increasing traffic to your website by getting it to rank on the first page of the organic search results. There are more than 200 signals that affect your website’s organic ranking. With OOm’s many years of experience in SEO, we are able to help you get your website to page 1 of Google.

Search engines select their search results in response to a user’s query. This is largely based on the relevancy and authority of pages it has crawled and included in its web index.

Google uses over 200 signals in scoring their search results and SEO encompasses technical and creative activities to influence and improve some of those known signals. It is often useful to not focus too much on individual ranking signals and look at the wider goal of Google, to provide the best answers for its users.

SEO, therefore, involves making sure that a website is accessible, technically sound, uses relevant keywords and provides an excellent user experience, with useful and high quality, expert content that helps answer the user’s query.

SEO is an essential part of any effective digital marketing strategy. With SEO, you draw more quality traffic to your website via the organic search results, hence growing your sales and revenue. Many of your competitors would have already started on SEO and reaping the benefits. Without SEO, your business will lose its competitive advantage.

While you are not required to pay for the search engine platform itself, it is highly advisable to invest money in backend processes that may help you get to the first page of SERPs. Some of these backend processes include engaging a team of writers, designers and motion graphic designers to create quality content, paying for backlinks, leveraging paid SEO tools and ensuring website maintenance through the services provided by website designers and developers. These aspects combined contribute to enhanced SEO performance.

The cost of SEO varies. It depends on factors such as the structure of your current website, the competitiveness of the keywords that you wish to rank, the nature of your industry, and the duration of your SEO service. It is recommended to see the cost of SEO as an investment for your business because when your website is ranked on page 1 of Google, the ROIs will far outweigh the investment cost

Do a search on google for SEO keywords and see if the SEO company’s website is listed on page 1 of Google. Contact them and talk to their SEO consultants to understand their strategy for both on-page and off-page optimisation. Look at their clientele, case studies and also get references from them so you can reach out to verify the company’s capabilities. You can also choose an SEO company that has been in business for many years as it will guarantee mastery of their trade and capabilities.

SEO is a service offered by an SEO company to help your business to improve its website’s visibility and organic traffic.

The SEO services provided by an SEO company often includes:

• SEO audit which gives you an overview of your website’s online presence
• On-page SEO or the use of SEO techniques to improve the content on your website
• Off-page SEO or the use of SEO link building to bring in more page visits
• Technical SEO which consists of technical issues such as speed, layout, and URL construction Keyword research
• Keyword research which involves monitoring and analysing popular search terms used by consumers, then embedding those terms into content.

The primary difference between SEO and SEM lies in that SEO fuels organic search traffic while SEM drives traffic and visibility from pay-per-click (PPC) advertising. Some aspects of SEO include developing quality content, enhancing user experience and building links. On the other hand, SEM revolves around targeted ad campaigns and applying key performance indicators such as click-through-rates (CTR) and cost-per-click (CPC) for advertising campaigns. Ultimately, despite their differences, they achieve optimal and effective digital marketing results when implemented together.

Organic traffic refers to online users who land on your website through unpaid sources. SEO and organic traffic are highly associated. The better your website SEO is, the more likely you are to gain organic traffic. Some strategies to increase your organic traffic include optimising your content for readers, creating quality content, using long-tail keywords, including metas and internal links as well as leveraging social media.

It takes approximately 3 months or more to see SEO results. While the outcome may not be as immediate compared to SEM, the effects are longer-lasting.