Technical SEO Audit Service

Identify and fix hidden technical issues holding your website back from higher rankings and better user experience. Our in-depth Technical SEO Audit ensures faster load times, improved crawlability, and stronger search visibility—so you can maximise your SEO efforts and results.

What is Technical SEO?

Technical SEO is the process of optimising your website’s backend elements—such as site speed, crawlability, mobile-friendliness, and structured data—to improve search engine visibility and user experience. Technical SEO is crucial as issues in this area can significantly affect your site’s search engines rankings and visibility, Without a solid technical SEO foundation, a site might struggle to rank even with robust content and other SEO strategies in place.
The following are some of the common issues that are usually addressed by technical SEO: 

Website indexing and crawlability analysis

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Get a preliminary audit report detailing your existing website and SEO opportunities to boost your website’s visibility on search engine results pages (SERPs)

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Why is Technical SEO Important?

Search engines like Google use automated programs called crawlers (or bots) to discover and index web pages. A well-executed technical SEO strategy ensures search engine crawlers can easily access, understand, and index your website’s content, which is essential for proper ranking.

A technically sound website helps search engines with the following:

Crawl your site efficiently

Proper site structure, sitemaps, and robots.txt files guide crawlers through your website, ensuring they discover all important pages.

Understand your content

Structured data, schema markup, and clear HTML code help search engines understand the meaning and context of your content.

Index your pages correctly

Addressing issues like duplicate content and broken links ensures search engines index the right versions of your pages.

Improve user experience

Technical SEO often overlaps with user experience (UX). A fast, mobile-friendly website with a clear navigation structure benefits both users and search engines.

Boost overall SEO performance

By addressing technical issues, you create a solid foundation for other SEO activities, maximizing their effectiveness.

What is Involved in Our Technical SEO Audit Service?

Technical SEO is included as part of our broader SEO services, but is also available as a standalone one-off service.  The service would cover the following key areas to improve your website’s health and performance.

Website Audit

A comprehensive analysis of your website's technical health, identifying existing issues and areas for improvement.

Canonicalization

Addressing duplicate content issues by specifying the preferred version of a page.

Crawlability and Indexability Optimization

Ensuring search engines can easily access and index your website's important pages. This includes optimizing robots.txt, sitemaps, and internal linking structures.

Broken Link Analysis and Repair

Identifying and fixing broken links to improve user experience and crawlability.

Site Speed Optimization

Improving your website's loading speed, a crucial factor for both user experience and search rankings. We analyze and optimize images, code, and server response times.

Redirect Optimization

Implementing proper redirects to avoid 404 errors and preserve link equity.

Mobile-Friendliness Optimization

Ensuring your website is fully responsive and provides a seamless experience on all devices.

XML Sitemap Optimization

Creating and submitting XML sitemaps to help search engines discover and index your pages.

Schema Markup Implementation

Adding structured data to your website to help search engines understand the context of your content, leading to richer search results.

Robots.txt Optimization

Managing crawler access to specific parts of your website.

HTTPS Implementation

Securing your website with HTTPS, a basic requirement for SEO.

Log File Analysis

Analyzing server log files to identify crawling errors and optimize crawler behavior.

A well-executed technical SEO strategy ensures search engine crawlers can easily access, understand, and index your website’s content, which is essential for proper ranking. As part of our service, you will receive clear reporting on our technical SEO activities and their impact on your website’s performance.

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SEO agencies in Singapore are required to be adaptive to the volatile and ever-changing nature of SEO. OOm combats this field with our diligence and expertise, backed by results from our case studies. Check out how we’ve helped our clients achieve their SEO goals here:

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Experience unparalleled support from our extensive SEO team with highly specialized experts from every facet of SEO– from an accomplished SEO Director and Technical SEO Specialists to SEO Web Developers, SEO Content Writers, and dedicated Account Managers.

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Technical SEO specialists discussing audit results

FREE Preliminary SEO Audit

Get a preliminary audit report detailing your existing website and SEO opportunities to boost your website's visibility on search engine results pages (SERPs)

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FAQs About Technical SEO

Search engines select their search results in response to a user’s query. This is largely based on the relevancy and authority of pages it has crawled and included in its web index.

The  audit and implementation of technical fixes typically takes  two to four weeks, depending on your website’s size, complexity and amount of issues. You will also receive a report of the issues discovered and improvements implemented.

Fixing technical SEO issues removes barriers preventing your site from ranking higher. By improving page speed, site structure, and crawlability, search engines can better understand and index your content. This usually leads to better rankings, traffic, and user engagement. However, while a technical audit sets a strong foundation, higher rankings are not guaranteed as these also depend on factors like content quality, keyword strategy, link-building efforts– which depend on existing SEO efforts, as well as industry competition.

Regular audits are essential to maintaining a healthy and optimized website. We recommend a technical SEO audit at least once a year or after major site updates to catch new issues before they impact rankings and performance.

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