Dec 05 2019
The use of a single-page website is a trend that’s gaining attention these days.
But, apart from attention, it’s also been receiving mixed reactions from the digital marketing experts. Some are adapting to this fad while others are strongly against it as it’s thought to go against the fundamentals of SEO and web design.
What Is A Single-page Website?
If the name isn’t any indication, a single-page website is a website that uses a single HTML page. Unlike multiple-page websites that have additional pages such as About Us, Services, News, and/or Blog, a one-page website has all its content in one page, often in a long-scrolling layout.
With mobile browsing on the rise, a single-page website offers a speedy and responsive website wherein users no longer have to click on navigation links. Instead, they can scroll down the page or jump to a particular section within the same page.
The beauty of this trend also lies to the fact that it can promote a brand and its message in an uncluttered and straightforward manner. Furthermore, it encourages visitors to make a faster decision compared to sending them to multiple pages to complete an action.
But, with such appealing benefits, the question is: can you SEO a single-page website?
The Problem with a Single-Page Website
While it’s possible, it can be quite difficult to optimise a one-page website for SEO.
For instance, with a one-pager, you will not be able to drive as much traffic as a multiple-page website. It’s simply because it will not have enough content to target a wide range of topics, let alone keywords.
- Keywords – As an illustration: a page, in most cases, can only be optimised for a single phrase or what is called a long-term keyword; and because there’s only one in a one-pager, the entire website can only be optimised to target a single phrase.
- Content – Moreover, there’s also the limitation on content and this is where multiple-page websites can get a leg up. In general, they have a dedicated webpage for their blogs wherein they can cover more topics and target more keywords.
Also Read: How to SEO an E-Commerce Website
So, When Is A Single-Page Website Applicable?
Nevertheless, there are cases when a one-pager might be a great fit for your SEO goals.
One reason you would want to set up a website as such is when you’re promoting an event, a particular product, and/or a collaboration with another brand. In this case, you’ll be driving traffic from TV ads, flyers and the works, more than Google searches.
But, that’s not all, there are certain benefits in a single-page website.
The Benefits Of A Single-Page Website
- It is clean and comprehensible, making the content easier for users to digest.
- It makes a more mobile-responsive website that is easier to navigate through.
- It is found to increase conversions by up to 37.5% than multi-page websites.
- It is easier to create, update, and maintain.
If despite its advantages, you think you can benefit from a single-page website, you’ll find the following actionable tips helpful when you want to optimise this type of site for SEO.
How To Optimise A Single-page Website
1. Split Content Into Small Segments
Keeping to the clean and straightforward look of a single-page website, make sure that you don’t overwhelm users with too much information. Divide your content into sections like how you would divide them into different webpages. More importantly, make sure to keep your messaging clear, concise, and consistent.
2. Optimise Per Section
Like how you would in a multi-page content, you have to do some keyword mapping. As you have only one page to tell your story, its flow should be continuous and sequential. Group related content into sections, and each has to have a heading or an <h1> tag. So, basically, a one-page website is a multi-page website compressed in a single webpage.
3. Optimise Page Speed
Because you’re serving several sections with possibly different types of layouts and content, your one-page website might get heavier and take more time to load thus, you’d want to optimise that. More importantly, make sure not to stuff your site with unnecessary design elements as it can hurt your SEO.
4. Update Content
You may have limitations on your content but that doesn’t mean you can’t optimise it for your single-page website. In fact, updating your content is always a good idea on a one-pager site. Here, you can rewrite your sections to align then with your business events, as they happen. Doing so can help your website remain relevant and up-to-date.
5. Call In The Professionals
Optimising your single-page website may require more attention and effort than you might imagine. You can call in the professionals, like our team of digital marketing experts at OOm Singapore to help you achieve whatever you’re trying to accomplish with your one-pager site.
As a takeaway, a single-page website is generally not as good for SEO as multi-page websites. But then again, optimising for SEO might not be your goal in the first place. You may still find it right for you and your current goals. But, no matter what it is, you have to exert some effort to make it SEO-friendly.
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