Copywriting is one of the most important elements of any kinds of marketing. When it comes to digital marketing, content dictates how your website engages with your audience and whether they stay to read your content and eventually convert to a lead or customer. Good copywriting gets people to take action after reading.
Building a website or landing page is only the first step, having well written content on your websites with strong call-to-action is what makes your website convert. Hence it is important for you to get your digital content done correctly.
There are many benefits when your business churns out good content. Good content captivates your audience and builds trust. Below are ways that your business will benefit from good copywriting:
Website visitors’ attention spans are getting increasingly short as they are exposed to massive information across multiple online platforms. When they visit your website, within a few seconds, they will decide if your website has what they are looking for. Good copywriting engages your visitors and gets them to spend more time on your website.
Your competitors are using experienced and skilled copywriters for their digital content. Some of these competitors create new content every day to stay competitive. So if your business does not use copywriters, you will probably produce low quality content and hence putting you out of the game.
Good digital content builds trust and increases your business authority in the market. With a greater brand recognition, sales increases. Skillful sales copy will sell more products because it creates value for the product or service that you are offering.
Content reflects your business’s brand image through tone and language. If the content on your website is poorly written, it reflects very badly on your business and presents your company in a mediocre manner.
SEO is the bedrock of your digital marketing strategy and if you are keeping yourself up to date on the latest SEO changes by Google, you will understand that Content is king when it comes to SEO. Copywriters with a strong SEO copywriting skills will be able to weave keywords organically into your copy without jeopardising the quality of the content. This can boost your ranking in Google and increases the organic traffic to your website.
When copywriters write a blog post, they can tweak the description and tone of the copy so that you can also use them on your social media channels like Facebook and Instagram. This allows your business to reach out to more potential customers with your digital content.
As a digital marketing agency, we have a team of in-house digital content copywriters to produce content for your clients. Here are the types of copywriting services we do:
If you are looking to write content that is optimized for search engines and yet also appeal to people, you will need someone who knows SEO copywriting. In order for your business to win in digital marketing, you must go beyond simply writing content. SEO copywriting is the technique to create content that ranks well with Google and also persuades people to take action after reading.
Part of the process in SEO copywriting involves selecting the right topic to write and keywords to include within the copy. SEO copywriters will use the tools available to them to conduct the research and proceed to work out the outline of the copy. The content must appeal to people by helping them to solve a particular problem so as to capture attention. When they are writing the copy, SEO copywriters will then weave keywords naturally into the content without affecting the quality.
As a leading SEO agency in Singapore since 2006, we are well-equipped in the area of SEO copywriting to help your business create content for both people and search engines. One of the SEO copywriting techniques we use is the Skyscraper Content creation. You can read up more on our Skyscraper Content technique here.
Invest into professional copywriting services to build trust with your audience and uplift your business performance. Good copywriting sells your products or services more effectively and increases your profit. You save time too when you outsource your copywriting work to a professional copywriting agency, so that you can spend more time in other areas of your business.
To continue to drive results for our clients in digital marketing, it is our responsibility to have a team of professional digital copywriters to create content for our clients. All of our digital copywriters are in-house and they are also trained in SEO copywriting.
We care greatly about our clientele. Our clients are an expanded mix of SMEs and enterprises. Check out some of the companies we’ve helped recently through our diverse portfolio.
Discover how we can help you to achieve your business goals through digital marketing in just 30 minutes.
*Only SMEs in retail sectors are eligible for 80% support until 31 March 2023