Despite its relevance today in the advent of e-commerce and digital marketing, people still consider SEO as something gibberish and hard to understand and still do have a lot of questions about this service.
SEO stands for search engine optimisation. SEO can also be considered as the Google magic that helps increase your website ranking positions and impressions or views so that your website can easily be found by your audience.
SEM (Search Engine Marketing) is an umbrella term that covers two disciplines: one is SEO or (Search Engine Optimisation) and the other is PPC or (Pay per Click). Think of it this way, SEO is used for your content, while PPC is used for your advertisements across the whole internet.
Onsite SEO is the process of making your website search-engine friendly. We improve specific factors on your website in a way that search engines would love and understand its structure and content. The more valuable information and data that search engines can obtain from it, the greater your chances of ranking higher on their search index.
Offsite SEO refers to the efforts we take to promote your website online but these efforts are not directly shown on your website. With Offsite SEO, we focus on increasing the authority of your domain by having other websites link back to yours. This will make Google recognise your website as a mogul in your industry.
One of the basic elements of SEO. Meta Tags are the title, description, and keywords of your content. It provides information about the website in the HTML of the document. This information is called “metadata”. Think of it as the selling point of your website, the first few yet crucial words that Google presents users.
Meta Title – It is like your web page’s headline. It has a big impact on your website’s optimisation for it to be recognised by search engines.
Meta description – It is the “Your business in a nutshell.” It might be your slogan or your business description but what is important is that it gives your users a snippet of what your website is all about in 160 characters. A summarised content about your page. Also, it plays a crucial part in your onsite SEO strategy as it shows the relevance of your page to their searched word.
Meta keywords – Keywords are the search terms people or the users use when they google what they need. This is what you would need to pounce on. Keywords are relevant to your website, including them throughout your website and strategically placing it in the content helps you top the Google searches better.
If your business has a website, the next logical thing that you should consider is making sure that this website is well-optimised. Not only would you get increased visibility for your brand and traffic, but you would also gain valuable data that will influence the design of your website and improve the user experience and conversion rates. It is also great for PR, by creating great content for your audience, you increase the likelihood of earning links from other websites.
In OOm, SEO is not just about Google rankings alone. We are also helping you create it for users, for people. Content has been the most constantly talked about element in SEO. It’s always important because it is what makes people click and visit your site. People are always looking for information online. And it wouldn’t matter to Google if you have the prettiest website design and graphics; if you lack real content, people will just glaze over you and never come back.
Blogging is not just simply writing. It is finding the fine line between content and SEO techniques. We make sure that blogging would keep telling search engines that your site is alive and has amazing content that charms site visitors and converts them into regulars. How do we do this? We also curate content strategies for our clients’ needs.
In reality, these two are very different aspects. Individually, they have their own sets of advantages. But when utilised together, it can have a more amplified effect when it comes to your business’ performance.
Organic search results are the “natural” results found underneath the ads in the SERPs. They are natural in the sense that the search engine algorithm analysing all the pages across the web felt these pages contained the most relevant information for your search.
Paid search results are basically ads paid for by businesses in order to rise above the organic results in the fastest way possible. Marketers invest money into SEM (search engine marketing) in order to boost their website to (ideally) the first page when someone types an inquiry using specific keywords.
Link-building is the process of getting other websites to link back to your website. Think of link building like the digital version of a word of mouth recommendation, this lets search engines know your website has reliable information and provides great services and products and establishes your site as an authority in your field.
Backlinks are links from other sources or websites that are going back to your website. These are very important for you and your website to gain traffic, gain popularity and gain rankings on search results.
The difference between black hat and white hat SEO relates to the specific techniques used when trying to improve the search engine ranking of a website or web page. Black hat SEO refers to attempts to improve rankings in ways that are not approved by search engines and involve deception. They go against current search engine guidelines. White hat SEO refers to use of good practice methods to achieve high search engine rankings. They comply with search engine guidelines.
The higher the search volume for a given keyword or keyword phrase, the more work is typically required to achieve higher rankings. This is often referred to as keyword difficulty and occasionally incorporates SERP features; for example, if many SERP features (like featured snippets, knowledge graph, carousels, etc) are clogging up a keyword’s result page, difficulty will increase.
A search engine is software, usually accessed on the Internet, that searches a database of information according to the user’s query with keywords. The top most search engines today are Google, Yahoo, Bing, AltaVista and Ask.
Keyword density is the percentage of the number of times a keyword appears on a page divided by the total number of words in that page. So if in an article of 100 words you are using your keyword 10 times, your density will be 10%.
In which page section of the website a word or keyword presence is called keyword prominence. Like header section, body section, footer section etc. Best section is the header and body section.
In search engine optimisation (SEO), this refers to the prominent placement of keywords or phrases within a Web page. Prominent placement may be in the page header, meta tags, opening paragraph, or start of a sentence.
In Link Building, clickable texts are placed, creating what we call Anchor Texts. These are then linked back to the site in which we’re building links to. There can be times that we’ll be creating these texts using the chosen keywords, or any relevant words or phrases that’s well connected to the landing page it will go to.
Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will perform in search engine result pages (SERPs). It’s based on a logarithmic score of 0 to 100, with higher scores suggesting a higher possibility to rank.
Schema Markup is a form of Microdata. When this code is then added to your website, it makes your displayed description on the search results look more enhanced. To the point that the search result itself will have other links to other parts of your website.
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*Only SMEs in retail sectors are eligible for 80% support until 31 March 2023