2020 is a year to remember. Singapore has been through countless trials and errors, no thanks to COVID-19 that disrupted the country’s economic flow on a massive scale. As a result, many businesses had to adapt to radical changes in consumer behaviour.
On the bright side, things are looking better for the upcoming year. For instance, despite the ongoing pandemic, the digital marketing industry in Singapore is shaping up to be a powerhouse in 2021. More people are looking towards digital marketing strategies such as SEO services and social media management as effective methods to thrive and succeed in managing a business in today’s current state.
Search engine optimization, also known as SEO, is becoming more vital for businesses. If you want to attract more customers and generate enough traffic, utilize a variety of digital marketing strategies to get the best results out of your budget and resources.
Digital Marketing In 2020: A Year-end Review
Before we dive into the future and check out some of the upcoming trends for 2021, let us take a look at the current state of digital marketing in 2020. How has digital marketing changed the way consumers perceive brands?
Digital marketing, specifically in the Asia Pacific region, is becoming more tech-based and user-friendly. For example, many brands optimize their websites for mobiles to generate more traffic and provide consumers with a better web experience.
Here are some of the most significant trends for the digital marketing industry in the past few months:
- Mobile SEO plays a significant role in improving rankings
- Improving your local SEO rankings is vital for success
- Mobile apps are a great way to provide customers with a high-quality web experience
- Consumers are more invested in quality content
- Many businesses are adopting augmented reality (AR) and virtual reality (VR)
- Social messaging apps (Facebook Messenger, WeChat, WhatsApp) are great for business
Based on these trends, you could say that more people prefer quick and convenient ways of communicating with brands. In that case, you should give your customers a remarkable web experience by utilizing social media and creating high-quality, SEO-friendly content.
The Future Of Digital Marketing: 5 Upcoming Trends In 2021
2020 is coming to a close in just a few weeks. In that case, try to prepare for the best of what is to come next year. Check out some of these upcoming trends in the digital marketing industry for 2021.
1. Enhance Your Video Marketing Strategies
Video marketing, especially on social media, is an effective strategy for attracting new customers and engaging with existing customers. In this current day and age of short attention spans and instant gratification, video content has the ability to summarise and simplify information in an animated visual format, which led to an increase in this format’s content consumption.
As such, you can consider including more video content in your 2021 marketing plans. Other than creating high-quality and engaging videos, it is also important to find out which platforms are suitable for your video marketing campaigns by learning more about the users on the platform.
2. Augmented Reality (AR) And Virtual Reality (VR) Are Major Game Changers
Augmented reality (AR) and virtual reality (VR) offer a completely immersive experience for mobile users. However, remember that AR and VR are two different things.
AR adds digital elements to a live view with the use of a camera phone. You can simulate an object and set it right in front of you as if it were real. Perfect examples of AR include certain Snapchat filters and Pokémon GO. Sephora utilisés AR on its application for customers to try on various shades of makeup such as lipsticks and eyeshadows before making purchases in the comfort of their homes.
On the other hand, VR is the process of diving into a digital world by using VR devices such as Oculus Rift or Google Cardboard. Unlike AR, the user can explore a “virtual world” provided by the developer or creator, rather than bringing a digital object into reality. Some fashion brands, such as Topshop, have hopped on the VR bandwagon by immersing customers in their fashion shows, without being there physically, through the use of VR devices.
3. Social Media Shopping Is Evolving
Social media sites such as Facebook and Instagram remain to be user-friendly eCommerce platforms. Many brick-and-mortar stores are setting up shops on Instagram, so consider claiming a presence in this area while it is still growing and not yet oversaturated.
4. Consider Optimizing Your SEO For Voice Search
Consumers want results quickly and conveniently. Fortunately, when it comes to search engines, there is no easier and faster way to find what you need other than voice search.
In 2021, expect more people to use voice search. Try to optimize your app or website for voice search so you can improve the web experience for mobile users.
5. People Want Interactive Content
Content marketing is becoming more important for SEO in 2021. Many people want to enjoy the best web experience a website has to offer. In that case, give your customers what they want by providing them with high-quality content.
Start by making your content more interactive and engaging. You can post quizzes, surveys, and anything else that will encourage people to interact with your website. Doing so will enhance the quality of your website and improve your click-through rate (CTR).
These are just some of the trends that you can look forward to in 2021. If you need help in managing your digital marketing campaign next year, consider contacting an SEO agency in Singapore that will help you prepare and reach your goals.
Contact our SEO company at 6391-0930 to know how digital marketing can benefit your business.