- EDGE replaces PSG, EDG and MRA: Singapore’s new Enterprise Development and Growth Enablement (EDGE) grant framework took effect on 30 September 2026.
- Up to 50% funding support: Eligible SMEs can receive up to 50% funding support, while non-SMEs may receive up to 30%, subject to the applicable activity requirements.
- Check eligibility before applying: Businesses should review the eligibility criteria, approved solutions and funding conditions before committing to a project.
- Choose solutions based on business goals: EDGE-supported digital marketing solutions can help businesses strengthen search visibility, generate enquiries and improve their online presence.
- Application and approval matter: Businesses should submit their applications through the Business Grants Portal and follow the applicable approval, payment and project commencement requirements.
- Look beyond grant funding: Compare the scope of work, deliverables, performance measurements and post-project support before selecting a solution.
Singapore businesses looking to improve their digital capabilities, streamline operations or explore new growth opportunities can now access funding support under the Enterprise Development and Growth Enablement (EDGE) Grant.
Launched on 30 September 2026, EDGE brings together three previous government grant schemes: the Productivity Solutions Grant (PSG), Enterprise Development Grant (EDG) and Market Readiness Assistance (MRA) Grant.
For businesses looking to strengthen their digital presence, the new framework also provides opportunities to explore eligible digital solutions, including pre-approved digital marketing and e-commerce packages.
However, before choosing a solution, businesses should consider more than just the available funding.
A grant-supported package may reduce the initial investment, but it does not automatically mean the solution is suitable for every business. A company struggling to generate enquiries may have very different requirements from one looking to improve its organic search visibility or build brand awareness.
The starting point should be understanding what your business needs to improve, then identifying a suitable solution and the funding available.
In this guide, we explain how the EDGE Grant works, who may qualify, the available funding support, how to apply and what Singapore businesses should consider before selecting a digital solution.
Watch: Understanding the EDGE Grant in Singapore
Learn how the EDGE Grant supports eligible Singapore businesses and what to consider when exploring digital marketing solutions.
Read Video Transcript
Understanding Singapore’s EDGE Grant
Singapore’s EDGE Grant is here to support business growth.
The grant brings together PSG, EDG and MRA under one framework.
Eligible SMEs can receive up to 50% funding support, while non-SMEs can receive up to 30%.
The grant supports business activities ranging from digitalisation and automation to innovation, internationalisation and business strategy.
Businesses should check their eligibility, identify a suitable solution, obtain a quotation and submit their application before starting work or making payments, subject to the applicable EDGE requirements.
Explore OOm’s EDGE Grant digital marketing solutions, including SEO and GEO, Google Ads, social media marketing, content marketing and website solutions.
What Is the EDGE Grant?
The Enterprise Development and Growth Enablement (EDGE) Grant is a Singapore government funding scheme administered by Enterprise Singapore.
Introduced on 30 September 2026, EDGE consolidates the previous PSG, EDG and MRA schemes under one framework to support businesses in strengthening their capabilities, improving productivity and pursuing growth opportunities.
EDGE covers eight business areas and more than 150 activities, including:
- Automation and digitalisation
- Business strategy
- Financial management
- Innovation
- Internationalisation
- Standards
- Sustainability
The relevant activities, qualifying costs, vendor requirements and funding levels depend on the project selected.
For businesses, this means the first step is to identify the intended business improvement and then check which EDGE activity is applicable.
For the latest information, visit Enterprise Singapore’s official EDGE Grant page.
How Much Funding Can Businesses Receive Under EDGE?
The funding support available depends on the business type and the activity undertaken.
Under the standard EDGE funding structure:
| Business type | Standard funding support |
|---|---|
| SMEs | Up to 50% |
| Non-SMEs | Up to 30% |
Higher funding support of up to 70% for SMEs and 50% for non-SMEs applies to certain internationalisation and sustainability activities.
These are maximum support levels. The actual funding rate depends on the selected activity and approval by Enterprise Singapore.
EDGE Grant Annual Funding Cap
Businesses can receive up to S$100,000 in total grant support per company each financial year across eligible EDGE activities.
Within this overall cap, a S$30,000 sub-cap applies to specified single-function digital solutions, integrated enterprise systems and pre-scoped equipment.
The annual funding period runs from 1 April to 31 March, with the cap refreshed each financial year.
Businesses should check the applicable funding limits and remaining grant balance before submitting an application.
How Is EDGE Grant Funding Disbursed?
EDGE operates on a reimbursement basis.
This means businesses generally need to complete the approved project, pay the eligible expenses in full and submit the required supporting documents before receiving grant disbursement.
It is also important to understand the application timeline.
Businesses must submit their application before starting work or making any payment or deposit to suppliers or vendors.
Certain commitments made after application submission but before approval may be supportable if the application is subsequently approved. However, businesses assume the financial risk if their application is unsuccessful.
Always refer to the applicable activity requirements and Enterprise Singapore’s EDGE Grant FAQs before making financial commitments.
Who Is Eligible for the EDGE Grant?
The general eligibility requirement is that the applicant must be a business entity registered in Singapore with at least 30% local shareholding held directly or indirectly by Singapore citizens and/or Singapore Permanent Residents.
Both SMEs and non-SMEs may apply, subject to the requirements of their selected activities.
Additional conditions may apply depending on the project, including specific business, financial or vendor requirements.
Meeting the general eligibility criteria does not guarantee approval. Enterprise Singapore assesses applications according to the selected activity and its applicable requirements.
Businesses should check the eligibility conditions for their intended project through the official EDGE Grant information and the relevant application page on the Business Grants Portal.
What Digital Marketing Solution Does Your Business Actually Need?
For businesses looking to strengthen their digital presence, selecting the right solution should begin with identifying the challenge they want to address.
Digital marketing is not a one-size-fits-all investment. Different businesses may require different approaches depending on their customer acquisition priorities, existing online presence and growth objectives.
Here are some common business challenges and the digital marketing capabilities worth exploring.
1. Your Business Is Difficult to Find on Google
If potential customers struggle to discover your website when searching for relevant products or services, improving organic search visibility may be a priority.
Search Engine Optimisation (SEO) helps businesses strengthen their presence in organic search results through activities such as:
- Keyword research and search intent analysis
- On-page and technical optimisation
- Website content improvements
- Internal linking
- Off-page SEO and authority development
- Organic search performance monitoring
The objective is to improve the website’s relevance and discoverability for searches related to the business.
SEO is particularly relevant for businesses looking to build organic visibility over time rather than relying exclusively on paid advertising.
2. Your Brand Is Missing From AI-Generated Answers
Customers are increasingly using AI-powered platforms to research businesses, compare services and explore recommendations.
Traditional Google rankings alone do not tell businesses whether their brands are appearing in these AI-generated experiences.
Generative Engine Optimisation (GEO) focuses on strengthening how a business and its information are represented across AI-powered search and answer platforms.
This may involve:
- Improving the clarity and usefulness of website content
- Strengthening topical relevance
- Developing supporting content around customer questions
- Improving how services and business expertise are presented
- Monitoring brand mentions and website citations across generative platforms
For businesses looking to improve discoverability across both conventional and AI-powered search, SEO and GEO can work together.
A strong Google ranking does not automatically guarantee that a brand will appear in an AI-generated answer. Both forms of visibility should be considered when assessing a business’s search presence.
3. Your Business Needs More Customer Enquiries
If your business wants to reach people actively searching for specific products or services, paid search advertising may be worth considering.
Search Engine Marketing (SEM), including Google Ads, allows businesses to display advertisements for relevant search queries.
Campaign activities may include:
- Keyword and audience research
- Search campaign setup
- Ad copy development
- Landing page assessment
- Conversion tracking
- Campaign optimisation
Paid advertising can help businesses reach relevant audiences, but results depend on factors such as competition, budget, targeting, landing page quality and the effectiveness of the offer.
Businesses should assess campaign performance through meaningful indicators such as qualified enquiries and conversions, rather than clicks alone.
4. Your Business Needs Stronger Brand Awareness
Businesses looking to reach new audiences and build relationships with potential customers may benefit from a more structured social media strategy.
Social Media Marketing can help businesses communicate their offerings, engage audiences and strengthen their digital presence across platforms such as Facebook, Instagram, LinkedIn and TikTok.
Depending on the selected service scope, activities may include:
- Social media strategy
- Content planning
- Creative development
- Social media management
- Paid social advertising
- Performance reporting
The right approach depends on the target audience, platform suitability and business objectives.
5. Your Website Does Not Communicate Your Value Clearly
A website may attract visitors but still struggle to turn their interest into enquiries.
In some cases, the problem is not traffic volume but the information available to help visitors make a decision.
Content Marketing focuses on developing useful and relevant content that communicates a business’s expertise, explains its offerings and addresses customer questions.
This may involve:
- Website service pages
- Educational articles
- Case studies
- Industry insights
- Comparison content
- Supporting landing page content
Useful content should help potential customers understand what a business offers, who it serves and why its services may be relevant to their needs.
It can also support a wider SEO and GEO strategy rather than exist as disconnected publishing activity.
These examples are intended to help businesses identify potential digital marketing priorities. Not every service or combination automatically qualifies for EDGE funding. Eligibility depends on the specific approved solution, activity and project requirements.
Five Things to Compare Before Choosing an EDGE-Supported Solution
Once a business has identified its digital marketing priorities, the next step is to evaluate the proposed solution.
Two packages may have similar descriptions but offer different scopes, deliverables and levels of support.
The funding percentage alone does not tell you whether a solution is appropriate for your business.
Before making a decision, consider these five areas.
1. Business Objective
What are you trying to achieve?
Are you looking to improve organic visibility, generate more qualified enquiries, strengthen brand awareness or reach a new audience?
A clearly defined objective makes it easier to assess whether a proposed solution is suitable.
2. Scope of Work
Understand exactly what the vendor will undertake.
For example, does an SEO package cover technical improvements, content optimisation and off-page activities? Does a social media package include creative production and account management?
Do not assume that similarly named packages include the same activities.
3. Deliverables
Ask what you will actually receive throughout the project.
This could include optimised website content, campaign management, creative assets, reports or other approved deliverables.
The proposed scope should be clear before the business commits.
4. Performance Measurement
Understand how the vendor will assess progress.
Different marketing activities require different performance indicators.
For example:
| Marketing activity | Potential performance indicators |
|---|---|
| SEO | Organic visibility, keyword performance and organic enquiries |
| GEO | Brand mentions, citations and visibility across selected AI platforms |
| SEM | Clicks, conversions, cost per enquiry and campaign performance |
| Social Media | Reach, engagement and relevant business outcomes |
| Content Marketing | Content performance, search visibility and engagement |
Not every metric directly translates into revenue. Businesses should understand what each indicator measures and how it relates to their objectives.
5. What Happens After the Project?
Digital marketing is not necessarily a one-off activity.
Search visibility, campaign performance and customer behaviour can change over time. Businesses should understand what happens after the approved project period ends and whether additional work or investment may be required.
For example, will the business need to continue content production, maintain its website, manage advertising campaigns or review its SEO and GEO performance?
Understanding this upfront helps businesses plan beyond the initial funding period.
What Should You Check Before Selecting an EDGE Vendor?
Funding eligibility is only one part of the decision. Businesses should also carry out their own due diligence when selecting a vendor.
Here are five questions worth asking:
| Question | Why it matters |
|---|---|
| Is the vendor approved or qualified for the selected activity? | Some EDGE activities require businesses to select from an approved vendor list. |
| What exactly is included in the package? | Helps prevent misunderstandings about the scope and deliverables. |
| How will the project be measured? | Establishes how progress and outcomes will be assessed. |
| Who will manage the project? | Clarifies responsibilities and communication arrangements. |
| What happens after the project ends? | Helps the business plan for ongoing requirements. |
Not all EDGE activities require pre-approved vendors. The requirements depend on the selected activity, so businesses should check the applicable rules before engaging a supplier.
OOm’s Pre-Approved Digital Marketing Solutions Under EDGE
For businesses looking to strengthen their digital presence, OOm offers pre-approved digital marketing solutions under the EDGE framework.
As a digital marketing agency, OOm helps businesses improve their search visibility, reach relevant audiences and develop their online marketing capabilities.
Our digital marketing solutions cover the applicable approved scope across areas such as search marketing, performance marketing, social media and content.
SEO and GEO
OOm combines Search Engine Optimisation (SEO) and Generative Engine Optimisation (GEO) to help businesses strengthen their visibility across traditional search engines and AI-powered search experiences.
The strategy considers how potential customers discover businesses, what questions they ask and how brands are represented across different search environments.
Performance Marketing
For businesses looking to reach relevant audiences through paid advertising, OOm offers performance marketing solutions covering the applicable approved activities.
Campaign management focuses on audience relevance, advertising performance, conversion tracking and ongoing optimisation.
Social Media Marketing
OOm’s social media solutions help businesses plan and manage their presence across relevant social platforms through content strategy, creative development and activities within the approved package scope.
Content Marketing
Content supports the wider digital marketing strategy by providing useful information that addresses customer needs.
OOm’s content services help businesses develop relevant website and marketing content that communicates their offerings and supports their digital visibility.
The exact services and deliverables available under each EDGE package are determined by its approved scope.
For more information, explore:
How to Apply for the EDGE Grant
The application process depends on the activity and solution selected.
For businesses considering OOm’s pre-approved digital marketing solutions, the general process is as follows.
Step 1: Check Your Business Eligibility
Review the general EDGE requirements and the specific eligibility conditions of the activity you intend to apply for.
You can refer to Enterprise Singapore’s EDGE Grant page and the BizSG portal to identify suitable support.
Step 2: Identify a Suitable Solution
Determine what your business needs to improve and identify the relevant approved solution or activity.
For OOm’s digital marketing offerings, you can speak with our consultants to understand the available packages and their approved scope.
Step 3: Obtain a Quotation and Supporting Documents
Request a quotation and the relevant supporting information from the selected vendor.
Review the scope, deliverables and applicable requirements before proceeding.
Step 4: Submit Your Application
Submit your application through the Business Grants Portal using your company’s Corppass.
The application must be submitted before starting work or making any payment or deposit to the vendor.
The applicant company must submit its own application through its authorised users. Vendors cannot submit applications on the company’s behalf.
Step 5: Receive the Grant Decision
Enterprise Singapore will assess the application against the applicable requirements.
If approved, the company will receive a Letter of Offer detailing the approved project, funding and conditions.
Businesses should understand the financial risk before making commitments after submission but before approval.
Step 6: Complete the Project and Submit Your Claim
Complete the approved project within the qualifying period.
After fulfilling the required deliverables and making full payment, submit the claim and supporting documents through the Business Grants Portal.
Grant disbursement is subject to the approved conditions and successful claim assessment.
What Happened to PSG, EDG and MRA?
From 30 September 2026, PSG, EDG and MRA ceased accepting new applications under their previous frameworks.
EDGE consolidated these three schemes into one grant framework.
However, applications submitted before 30 September 2026 and ongoing approved projects continue to be processed under their original scheme requirements.
Businesses with existing projects should follow the conditions stated in their respective Letters of Offer.
It is also important to note that EDGE is not supported under the SkillsFuture Enterprise Credit (SFEC).
For more information about the transition, refer to Enterprise Singapore’s EDGE Grant FAQs.
Frequently Asked Questions About the EDGE Grant
Is PSG still available in Singapore?
No. PSG ceased accepting new applications from 30 September 2026, when EDGE was introduced.
Applications submitted before the transition date and existing approved projects continue under their original scheme requirements.
Is EDGE the same as PSG?
No. EDGE is a consolidated grant framework that brings together the previous PSG, EDG and MRA schemes.
It covers a wider range of business activities, including digitalisation, business strategy, innovation and internationalisation.
How much funding can SMEs receive under EDGE?
SMEs can receive up to 50% support for standard eligible activities. Certain internationalisation and sustainability activities may receive up to 70%.
The actual support level depends on the selected activity and approval.
Is there a maximum EDGE Grant amount?
Yes. Each company can receive up to S$100,000 in annual grant support across eligible activities.
A S$30,000 sub-cap applies to specified single-function digital solutions, integrated enterprise systems and pre-scoped equipment within the overall annual cap.
Can a business apply for multiple EDGE activities?
Yes. Businesses can apply for different eligible activities based on their needs, subject to the annual grant cap and applicable requirements.
Each activity requires its own application.
Can a business that previously received PSG funding apply for EDGE?
Yes. Previous receipt of PSG, EDG or MRA funding does not automatically prevent a business from applying for EDGE.
However, businesses should not seek funding again for the same project or expenses that have already received grant support.
Can a business start work before receiving EDGE approval?
A business must submit its application before starting work or making any payment or deposit to the vendor.
Certain commitments made after application submission but before approval may be supported if the application is subsequently approved. However, the business assumes the risk if the application is unsuccessful.
Is EDGE funding paid upfront?
No. EDGE operates on a reimbursement basis.
Businesses must complete the approved project, pay eligible expenses in full and submit the required claim documents before receiving grant disbursement.
Can OOm help with the EDGE application?
OOm can help businesses understand its approved digital marketing solutions, explain the applicable package scope and provide the relevant quotation and supporting documents.
However, the applicant company must submit its own application through the Business Grants Portal. Grant approval remains subject to Enterprise Singapore's assessment.
Does OOm’s SEO and GEO solution qualify for EDGE support?
OOm offers an approved SEO and GEO solution under its EDGE digital marketing offering.
Eligibility depends on the specific approved package, project requirements and government approval. Businesses should confirm the applicable scope and requirements with OOm before applying.
Choose a Digital Marketing Solution That Supports Your Business Goals
The EDGE Grant creates opportunities for Singapore businesses to invest in digitalisation and business growth.
But the most important decision is not simply how much funding a business can receive.
It is whether the selected solution addresses a genuine business need and provides a suitable foundation for future growth.
A business looking to improve Google visibility may need a different approach from one trying to generate more qualified enquiries or strengthen its presence across AI-powered search.
Understanding these priorities before selecting a package helps businesses make more informed investment decisions.
At OOm, we work with businesses to understand their digital marketing needs and identify suitable solutions within our approved EDGE offerings.
Don't choose a package just because it qualifies for funding. Choose one because it addresses what your business needs to improve.
Speak with our team to explore OOm's digital marketing solutions under EDGE.
Explore OOm's Digital Marketing EDGE Grant
Explore OOm's E-Commerce EDGE Grant
All funding percentages, eligibility requirements, qualifying costs and application procedures are subject to prevailing government guidelines and approval by the relevant agency. OOm does not guarantee grant approval.
