E-commerce is making huge waves this 2020, with online shopping becoming more popular due to COVID-19 that is urging people to stay at home. While the timing is rather unfortunate, it proves how e-commerce is a benefit for both consumers and businesses.
However, running an e-commerce business is harder than it looks. You will encounter a lot of problems with your online store, and it is up to you on how you can come up with a viable solution.
The good news is that there are many e-commerce platforms you can try out for your website. These platforms consist of quality features that you can use to maximise the potential of your e-commerce business. Utilising them for your online store is crucial for improving your site’s search engine optimisation (SEO) rankings and performance.
Launching an e-commerce website will do wonders for your business, but only if you know how to handle one in the long run. Fortunately, we can help you get acquainted with the basics of e-commerce so you can start building your online business in no time.
5 Tips For E-Commerce Marketing
1. Build An Email List
Email marketing is an efficient SEO method of engaging with customers and attracting prospects. Many people think that emails are a thing of the past. In reality, emails are an integral part of marketing, especially for e-commerce websites. An efficient email marketing campaign can help your business grow its customer base if you send emails to the right audience.
Your email list is essential for increasing your customer base. Without a list of existing and potential subscribers, it will be hard to define your target market and connect with customers. An email marketing campaign should serve as the bridge between you and your customers. Create quality content for your emails, and you could earn your customers’ trust and loyalty as a result.
2. Encourage Customer Feedback
Popular online stores like Lazada and Carousell have one thing in common: they encourage customer feedback. Perhaps you should do the same for your e-commerce website. It’s a brilliant way to showcase the transparency of your business since visitors can check out reviews from other customers.
Generate product reviews to increase conversion rates. Not only will it prove that your website is trustworthy, but you can gain trust and loyalty from both existing and potential customers. Also, a study says that more than half of customers are more likely to buy a product from a website which has customer reviews.
Encourage your customers to provide feedback by giving rewards or loyalty programs for doing so. Some online stores offer users points for rating a product with even better rewards if there is a photo included.
3. Consider Adding A Live Chat Feature
Besides displaying customer reviews, a live chat feature could website by providing users with the option to communicate with you or a customer service representative. Whenever a customer wants to ask questions, he or she can use your live chat feature to engage in a conversation. As a result, your customers can talk to you anytime, anywhere.
What if you don’t have enough time to talk to your customers? If that’s the case, then maybe you can use a chatbot instead. Your chatbot will do all the talking for you while you’re away. Customise the chatbot to answer commonly asked questions with accurate information based on the user’s query.
4. Use Pop-up Offers
The goal of launching an e-commerce website is to convert prospects into customers. Aside from building an email list, you could use pop-up offers to encourage your visitors to sign up for your site and create an account.
Your ads will pop-up on a user’s screen whenever they visit your website. A creative pop-up offer should hook your visitors into signing up for your online store. To do so, you can provide them with loyalty rewards or points if they create an account. Enhance your ads with improved SEO content to reach more visitors.
5. Improve Your Site’s Performance
Your website speed plays a significant role in enhancing user experience. If your site is taking too long to load, you might lose a lot of customers. For that reason, you should improve your site’s performance.
Optimise your content for SEO and remove any unnecessary plugins to boost your website speed. In the end, your site will perform better than ever before, which can help you gain more organic traffic and customers.
Managing an e-commerce business nowadays may be challenging due to the number of competitors on the market, but the rewards are worth the hard work. Create an efficient SEO and content marketing strategy, and you are good to go!
For more topics about digital marketing, visit our blog. Better yet, contact our SEO company in Singapore at 6391-0930 to see how we can help you out!