Remarketing is one of the most effective strategies you can implement on various digital marketing platforms. The best part is that it is quite easy to do, both for beginners and veteran marketers alike! All you have to do is understand the ins and outs of remarketing, and you are good to go.
Before you dive straight into the action, you should learn more about remarketing and how it can benefit your business. What exactly is remarketing anyway?
What is Remarketing?
Remarketing, also known as behavioural retargeting, is a marketing strategy that refers to targeting existing customers or people who have already visited your website. You will use web cookies to track down users based on their engagement with your website. Afterwards, the cookies will relay a message to your remarketing platform to display ads.
Remarketing is an effective digital marketing strategy for e-commerce sites since it caters existing customers, which in this case, are online shoppers. Nonetheless, an effective remarketing campaign can benefit all kinds of businesses as well, especially if you want to capitalise on your search engine optimisation (SEO).
If your website is receiving a high amount of traffic, then you should conduct a remarketing campaign. It is the perfect strategy for engaging with customers and increasing sales. However, before you start creating a remarketing campaign, there are many types of remarketing to consider.
4 Types of Remarketing
1. Standard Remarketing
Standard remarketing is the most basic type of remarketing that you can try if it is your first time. The purpose of standard remarketing is to send ads to people who have visited your website.
2. Dynamic Remarketing
Dynamic remarketing is similar to standard remarketing, but the difference is that you can personalise your advertisements based on the products the visitor is searching for on your website. Use this type of remarketing strategy to provide your existing customers with personalised ads.
3. Video Remarketing
As the name suggests, video marketing aims to target people who have recently watched your videos. If you have a YouTube channel, this is the perfect digital marketing strategy for you. Your ads will show up on a video while as your targeted user is currently watching.
4. Email Remarketing
If a visitor signs up for your website and exits with no apparent reason, you can send them an email to find out why. Email remarketing is an opportunity to connect with potential customers and know more about your target audience. Send an email at the right time, and they could provide you with valuable information regarding your website.
How To Make A Remarketing Campaign?
The best platform for kickstarting a remarketing campaign is Google Ads. Launching a Google Ads remarketing campaign will benefit your business in the long run, but only if you know how to do it properly.
Fortunately, we’re here to help you create a successful remarketing campaign! Here is the step-by-step process of making a remarketing campaign.
1. Define Your Goals
There are three possible ways to define your goals. First is to target all visitors on your website. This goal is ideal for covering a broad audience.
Second, you can target specific visitors on your website. Follow this strategy if you wish to personalise your ads and send them to targeted visitors who are valuable for your business
Last but not least, you could target visitors who have exited your website before making an action. Discover the reasons why your visitors are leaving your website to find out any errors and shortcomings on your part.
In the end, you can compile all of the mentioned goals to get the best possible results out of your remarketing campaign.
2. Make A Remarketing List
Your remarketing list will consist of targeted users who will receive your ads. After defining your goals, consider the people who will be the target of your campaign. Fortunately, Google offers a wide range of options for creating a list of users for your remarketing campaign.
You can select from a variety of users, such as:
- Website visitors
- App users
- YouTube users
- Customer list
Once you select an option, Google will let you narrow down your list even further. Be careful when customising your list and consider making several remarketing lists so you can target a wide range of users.
3. Set Up Your Campaign
Lastly, setting up your campaign should bring you one step closer to success. You can set up several campaigns to expand your reach, maximise the potential of your ads, and improve your SEO rankings.
Start by creating a name for every campaign, customise the settings and budget range for each one. Editing the settings is vital since it lets you boost your remarketing campaign. Also, when selecting a bid strategy, remember to choose one based on your goals to increase your chances of success.
For a more in-depth guide, check out Google’s instructions on how to create a remarketing campaign on Google Ads. To enhance the quality of your campaign, consider working with a digital marketing agency in Singapore that will provide you with the necessary tools and resources!
Contact our SEO company in Singapore if you want to know more about digital marketing!