Engaging in healthy competition is great for your business. It prevents you from being complacent by encouraging you to innovate and create something new. Without a few rivals to challenge your services or merchandise, you could run out of ideas that should keep your customers interested in your business.
Competition is a part of every industry, and SEO is no different. With SEO, also known as search engine optimisation, you need to achieve high rankings so users can reach your website on Google or Bing. The problem is that SEO involves businesses from all over the world, making the competition a whole new landscape.
The idea of having to compete against countless competitors online seems like an impossible task. But, in reality, it is not that hard as long as you have a clear idea of your competition. You have access to countless digital marketing tools that will let you analyse your competitors, which makes it easier for you to come up with efficient SEO strategies.
The Importance Of Analysing Your Competition
Analysing your competition is essential when it comes to SEO. It allows you to look for flaws in your SEO strategies, as well as give you the chance to capitalise on your competitors’ weaknesses.
Also, knowing your competitors is part of identifying the best keywords for your SEO strategy. You can use specific keywords that could give you an advantage over your competitors.
The fun part of competing against your rivals is that you get to turn their best strategies against them. Once you drive traffic to your website and earn more clicks than your competitors, the same thing could happen to you. It is a back and forth dilemma that benefits both sides, so no harm is done, and everyone is happy in the end.
For now, let us see how you can rank higher than your competitors, starting with keyword competition.
Understand Keyword Competition
The Internet is rich in SEO tools for researching keywords to benefit your website and content. However, many people are using such tools strictly for identifying specific keywords, and not for analysing keyword competition.
Keyword competition refers to the level difficulty of a specific keyword. You can discover the level of difficulty for keywords that you could use for your SEO strategy. In doing so, you will find out the number of web pages you have to beat to rank higher.
Many factors affect a keyword’s competitiveness—like popularity, for instance. You can use popular keywords that most people search on Google, but you also will find it challenging to rank higher than your competitors since others will do the same for their website.
Another factor that affects keyword competition is the level of competitiveness in a specific industry. For example, you can use niche long-tail keywords that are not as popular as other high-value keywords, but they can help you reach a niche audience.
Understanding keyword competition is vital for your SEO strategy, as it allows you to dive deeper into the value of specific keywords. More importantly, you can discover how your competitors are utilising relevant keywords for their websites. Doing so will give you a better overview of your competition, thus helping you come up with better SEO strategies.
Know Your Rivals
As Sun Tzu said, “To know your enemy, you must become your enemy.” This statement refers to winning wars, but you can also apply the same strategy for SEO. After all, knowing your enemy is half the battle. Once you understand the competition, you can enhance your SEO strategies based on your findings.
The Internet may be vast, but that does not mean your competition is limitless. Research your industry and take a look at your main competitors. Examine each one to see why they are ranking higher than you.
However, also consider competitors outside of your niche that rank on top of search engines. Remember, your competitors are those who have a high ranking on search engine results pages (SERPs), regardless of their industry or niche. You need to compete with them as well if you want to boost your SEO rankings and improve your online presence.
Analyse Your On-page SEO
Knowing your rivals may be the easiest part of your SEO strategy. The next challenge is to use your newfound knowledge about your competitors and apply better practices to your on-page SEO.
Know More: On-Page SEO: Essential Factors To Consider
After researching your competitors, analyse your on-page SEO to see where your content falters. For instance, check out these on-page SEO factors that affect your ranking:
- Number of words per web page
- Length of your videos
- Relevance of topics
- Types of media for your content
These factors play a significant role in improving your SEO. Analyse these on-page SEO elements based on your findings so you can rank higher than your competitors.
SEO is an ongoing process that requires long-term growth. It may take a while before you see significant results, but the rewards are worth it once you establish a reputable online presence.
For more tips and tricks, contact our SEO company in Singapore at 6391-0930.