Search engine optimisation has become a vital part of businesses since it can help raise brand awareness and strengthen online presence. Besides technical and off-page SEO, you should also make sure you are implementing proper on-page SEO strategies to help increase and maintain your website’s search engine rankings. In this article, you will learn how to improve the search engine rankings of your website in 6 different ways: 1) Improve Your Website Speed; 2) Use Your Main Keywords In The First 100 Words Of Your Content, 3) Write SEO-Friendly Meta Titles And Descriptions; 4) Create Readable Content For Your Target Audience; 5) Use Headings In A Hierarchical Model and 6). Keep The URL Short And Descriptive.
When it comes to search engine optimisation, you have to implement various strategies to maintain high rankings in the long run. Besides technical and off-page SEO, implement on-page SEO strategies to achieve higher rankings.
With a combination of technical, off-page, and on-page SEO strategies, improving your search engine rankings is much more manageable than just sticking to one aspect of your SEO capabilities. However, today we will discuss the importance of on-page SEO and why it should be your priority for ranking higher on search engines.
Most off-page SEO strategies, including link building and social media marketing, are now receiving more attention than on-page SEO. It is not surprising given how well these SEO tactics work in raising your website ranking position on search engine results pages (SERPs). When it comes to SEO an Effective on-page SEO techniques is crucial.
Let us see how you can increase your website’s rankings on search engines with the help of on-page SEO.
6 On-Page SEO Tips For Improving Your Website’s Search Engine Rankings
1. Improve Your Website Speed
Have you tried visiting a page that is taking too long to load that leads you to leave the page? You might also have a poor first impression of the website. After all, no one likes to visit a website that takes ages for the content to appear. However, did you know that slow loading times also affect a site’s ranking?
If your website takes more than three seconds to load, you should upgrade its performance as soon as possible. Website speed has been one of the ranking factor since 2010! Users find websites with Slow loading times frustrating. Google will also penalise your website by giveing you a lower ranking if your website speed is not up to par.
Here are some tools that you can use to check your website’s speed and see if its performance is running at an optimal level.
To improve your website speed, you can try the following web design methods listed below:
- Enable web caching
- Compress images
- Minimise HTTP requests
- Remove unnecessary plugins
2. Use Your Main Keywords In The First 100 Words Of Your Content
When creating content for your website, try to make it a habit to use your main keywords in the first 100 to 150 words. This old fashioned on-page SEO strategy has stood the test of time, and it still provides marketers with positive results up to this day.
For example, let us say your main keywords are ‘local SEO’, ‘SEO agency’, and ‘SEO services’. Here is how you can use these keywords in the first three sentences of your content.
Notice how the main keywords, highlighted in bold, were able to show up in just three sentences. Of course, this is just a brief example. If your content has a bigger word count, distribute the keywords apart from each other, and make sure they appear in the first 100 to 150 words.
Ideally, if you are writing a 1000-word article, spread 7 to 10 primary keywords throughout the content. There should be some in the introduction, body, and conclusion.
To know which primary keywords you should use for an article, conduct proper keyword research. It is a process of searching the most searched and popular terms that people are typing into a search engine like Google to find answers to their inquiries.
3. Write SEO-Friendly Meta Titles And Descriptions
Meta titles and descriptions are essential parts of SEO. These are the very words that will show up on your links on search engine results pages (SERPs), so you need to optimise your meta titles and descriptions for SEO at all costs.
Here is an example of an SEO-friendly meta title and meta description from Château de Sable, a children’s clothing store in Singapore.
Writing high-quality meta titles and descriptions is a must. Include relevant keywords that can improve your search engine rankings. Meta titles should be clear and concise, so try to use at least one keyword that will fit within the range of 50 to 60 characters (including spaces).
For meta descriptions, the character limit is around 150 to 160 characters. Insert relevant keywords in your meta description, and describe the gist of your content in one or two sentences.
Writing high-quality meta titles and descriptions may not seem helpful at first, but optimising them for SEO is a good strategy in the long run. Remember to use relevant keywords and write brief but concise content for your meta titles and descriptions.
4. Create Readable Content For Your Target Audience
The purpose of developing a high-quality website is to introduce your brand to potential customers. By doing so, you can attract more customers, boost sales, and set a positive first impression of your business. How is this achievable anyway?
Start by creating readable content for your target audience. There is no need to write essays and descriptions that only experts will understand. When creating content for your target audience, make sure most people can comprehend your writings.
Here are some tips for creating quality content for your target audience:
- Write in simple sentences that are precise and clear
- Insert relevant keywords
- Provide your readers with valuable information
- Focus on helping readers, not only to sell your brand
- Add infographics to illustrate your content visually
5. Use Headings In A Hierarchical Model
Another essential component of on-page SEO is the service page or article headings. You should know that headings are an HTML element, which appears as h1>, h2>, and h3>. You may have also heard them referred to as headers or body tags.
The infographic below is an example of how headings are used in a hierarchical model.
Readers can quickly find the information they need with the help of tags added to your blog or service pages. Following the search intent, heading tags such as H1, H2, and H3 makes it easy for Google crawlers to read the web page. You can also use the heading tags to section the page. It will be easier if you create the table of contents when sectioning each blog article.
6. Keep The URL Short And Descriptive
The URL of a web page might not seem important, but users and search engines read them to determine where they are on a website. If your URL is too long, Google will trim it, so it would be best to keep it as short but descriptive as you can.
As you add more internal pages, such as subcategories and blog entries, URLs also maintain the hierarchy of your website. Therefore, your URLs must include the precise route to each page.
Just make sure not to have too many layers so it would be easier for Google crawlers to crawl and index them. Doing so will also make your sitemap less complicated. A sitemap refers to a website’s architectural design and format.
Here is a good example of a short and descriptive URL. The page path here refers to the exact location where the user is currently on a website.
With a sitemap, you can plan the architecture of your website. Readers and search engine bots will know which subcategory the web page they are reading is in.
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Implementing on-page SEO strategies can be complicated. If you require assistance with on-page SEO for your website, think about collaborating with an SEO agency in Singapore with a team for content creation from SEO copywriter to designers and video production team that can help you achieve your objectives.
For more SEO tips and tricks, contact OOm at +65 6690 4049 or leave a message on our website, and one from our SEO team will get in touch with you soon!