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    What Is On-Page SEO?

    On-page SEO or on-site SEO as its name suggests, refers to the practice of optimising elements on a website, including content to boost search engine rankings and achieve more relevant traffic. Apart from allowing search engines to understand a website’s content, on-page SEO also empowers a more intuitive and seamless user experience.

     

    Since on-page SEO is heavily reliant on a website’s content, keywords are an important component here. Keywords are a phrase or phrases users type into their search engines. Should any online content incorporate the same or similar keywords to what is being searched, then that page is deemed as relevant and will appear higher on search engines. This is where on-page SEO comes in handy, ensuring that proper keywords are inserted and content is of high quality to enhance rankings. With the help of an SEO agency in Singapore, your on-page SEO can be efficiently and effectively managed.

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      Importance of On-Page SEO

      The importance of on-page SEO cannot be understated and no SEO strategy would be complete without it. To achieve better rankings on search engines, several aspects such as improving a website’s expertise, authoritativeness and trustworthiness, enhancing its structure and more are involved. With proper on-site optimisation, all of these factors can be addressed and maximised.

      Search Engines Understand your Content

      As on-page SEO optimises your content, search engines have an easier time understanding what is being conveyed in your website. This enables relevant web pages to be delivered to users, thus, increasing organic traffic.

      Improve Click-through Rates

      As search engines can better understand your website content with proper on-page SEO, the most relevant pages are recommended to the most relevant users, which means improved click-through rates to your website.

      Improve Expertise, Authoritativeness and Trustworthiness

      Expertise, authoritativeness and trustworthiness (E-A-T) are three key elements Google deems necessary for better rankings. On-page SEO ensures a website’s E-A-T are at optimal levels.

      Improve Search Query Relevance

      As on-page SEO takes keywords into consideration, it provides insight for keywords that most complement popular query searches. When your content incorporates keywords related to user searches, ranking increases.

      Improve Website Structure

      Website structure refers to how your website’s content is organised. With on-site optimisation, your web pages are appropriately grouped and presented. This allows both search engines and users to comprehend your content.

      Our On-Page SEO Process

      At OOm, we pride ourselves on delivering quality service with excellent output. Our on-page SEO methodology has helped many clients achieve their desired results. Though the on-page SEO process can be challenging for those new to it, our years of experience allows us to execute each step seamlessly and effectively.

      1

      Auditing of Website

      Before recommending solutions, we will first need to audit your existing website to find gaps and potentiality for improvement. This includes looking into your website’s keyword optimisation, site structure and more

      2

      Gather Critical On-page SEO Issues

      After reviewing your website, we will identify the on-page SEO issues that require rectification. This may involve a lack of keywords, low E-A-T score, poor website structure and more

      3

      Provide Recommendations to Rectify Issues

      We will share our recommendations with you, explaining how different solutions combat specific issues. During this stage, we also welcome any queries or suggestions you may have as we believe in close collaboration to accomplish the best results.

      4

      Optimisation of On-Page SEO

      Upon agreement of our recommendations, we start implementing what we have suggested. You will be regularly updated on your on-page SEO performance and how well the implementations are working. We believe in a transparent and open relationship with our clients.

      On-Page SEO Essential Factors

      On-page SEO consists of several essential factors, from your title tags to keywords and images. Below are some of the on-page SEO elements  every business owner should always consider.

      Title Tag

      A HTML code tag that enables you to title your webpage. They are important as they provide search engines and users with context of your content.

      URL

      The address of a webpage users type into their browsers. With a logical, easy to remember, intuitively structured and brand-related URL, users are instinctively aware of what content your brand or web page consists of.

      Meta Description

      A summary of a particular webpage, allowing users to have a quick overview from the search engine results page (SERPs) before clicking into the page. The optimal on-page SEO practice is to have meta descriptions between 150 to 160 characters.

      Alt Tags/ Alt Texts

      For optimal on-site SEO, images should be accompanied with a written copy. The copy appears if the image fails to load and allows visually impaired readers to understand images with screen reading tools.

      Keywords

      Phrases that users type into their search engines to get more information on certain subjects and topics.

      Content

      What users see on a webpage including texts, images, videos and more. All content should be optimised according to on-page SEO best practices.

      Internal Linking

      Any link from one webpage to another within your own website. This enables Google to understand and index all pages on your website.

      Mobile-Friendliness

      Refers to how well your website content is displayed on mobile devices. Google prioritises websites with high mobile-friendliness.

      Benefits Of On-Page SEO

      From increasing conversion rates to boosting organic traffic, ensuring proper on-page optimisation can bring with it many benefits that will take your digital marketing strategies and campaign to the next level.

      Rank Higher on SERPs
      As Google takes on-page SEO as a ranking factor, having a good SEO website increases ranking on SERPs.
      Boost Organic Traffic
      A better ranking on search engines and optimal user experience through on-page SEO results in more visits to your website.
      Increase Brand Awareness
      With the right on-page SEO practices, Google will rank your website better, which means more visibility for your brand for greater brand awareness.
      Increase Dwell Time
      Dwell time refers to the time a user spends on your website. On-page SEO leads to a well-functioning site with relevant content that increases a user’s dwell time.
      Improved Click-through Rate
      Better rankings translate to more clicks to your website as online users tend to trust websites with higher rankings, perceived to be of quality by Google.
      Increase Conversion Rate
      As on-page SEO ensures optimal content, the user experience is enhanced, giving your brand the credibility it requires for customers to trust you. Call to action buttons are also strategically placed to encourage engagement and drive conversions.
      image circle
      • Rank Higher on SERPs
        As Google takes on-page SEO as a ranking factor, having a good SEO website increases ranking on SERPs.
      • Boost Organic Traffic
        A better ranking on search engines and optimal user experience through on-page SEO results in more visits to your website.
      • Increase Brand Awareness
        With the right on-page SEO practices, Google will rank your website better, which means more visibility for your brand for greater brand awareness.
      • Increase Dwell Time
        Dwell time refers to the time a user spends on your website. On-page SEO leads to a well-functioning site with relevant content that increases a user’s dwell time.
      • Improved Click-through Rate
        Better rankings translate to more clicks to your website as online users tend to trust websites with higher rankings, perceived to be of quality by Google.
      • Increase Conversion Rate
        As on-page SEO ensures optimal content, the user experience is enhanced, giving your brand the credibility it requires for customers to trust you. Call to action buttons are also strategically placed to encourage engagement and drive conversions.

      On-Page SEO Techniques

      On-page SEO techniques look at how on-page SEO is executed. There are several techniques involved that require careful attention and optimisation to ensure that on-page SEO is done well.

      Content Planning & Enhancement

      This involves thinking about what type of content your website should have – text, images, videos or a mixture – and improving them by weaving in keywords to increase relevance with online searches.

      Website Enhancement

      Looks at how your website can be on-page SEO friendly, be it updating the content, using internal links, tweaking title and meta tags and more. The UI and UX aspect is key as well, incorporating aesthetic, intuitive designs and navigational elements.

      Image Alt Optimisation

      Ensures proper optimisation such as alt text that is specific, describes the image well and is kept below 125 characters.

      Optimise Metadata

      Keeping metadata to the ideal character limit with 50-60 characters for the meta title and 150 160 characters for the meta description.

      Usage of Internal Links

      Weaving in relevant internal links to your content for Google to better index your web pages and increase user dwell time.

      Optimise URL

      Ensures URL reflects the brand, is easy to remember and intuitive for the best on-page SEO practice.

      Improve Site Load Time

      Site load time can be improved with proper on-page SEO techniques such as compressed images.

      Responsive Design

      Where website content can be viewed across multiple devices from smartphones to tablets without any issues.

      Technical Audit

      Evaluating and assessing the technical aspect of the website, including page speed, mobile responsiveness and more, which creates a better on-page experience for website visitors.

      Choosing OOm As Your SEO Agency In Singapore

      OOm has been assisting SMEs and enterprises with their SEO endeavours since 2006. As one of the pioneers in digital marketing and SEO in Singapore, the agency’s years of experience places it in the perfect position to help your business triumph over the SEO online landscape. Leverage our on-page SEO expertise and outsource any of your SEO projects to our SEO consultants in Singapore for seamless and effective digital marketing campaigns.

      In-House SEO Team To Work On Your SEO

      With an in-house SEO team, every part of the SEO process can be well-optimised by us for unparalleled quality and excellent output. Our highly-skilled and competent SEO consultant team in Singapore will collaborate closely with you for deeper insight on what works and your preferences. Hiring OOm means getting greater peace of mind that your SEO campaigns are managed by a reliable and experienced SEO agency in Singapore.

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