Search Engines Understand your Content
As on-page SEO optimises your content, search engines have an easier time understanding what is being conveyed in your website. This enables relevant web pages to be delivered to users, thus, increasing organic traffic.
Improve Click-through Rates
As search engines can better understand your website content with proper on-page SEO, the most relevant pages are recommended to the most relevant users, which means improved click-through rates to your website.
Improve Expertise, Authoritativeness and Trustworthiness
Expertise, authoritativeness and trustworthiness (E-A-T) are three key elements Google deems necessary for better rankings. On-page SEO ensures a website’s E-A-T are at optimal levels.
Improve Search Query Relevance
As on-page SEO takes keywords into consideration, it provides insight for keywords that most complement popular query searches. When your content incorporates keywords related to user searches, ranking increases.
Improve Website Structure
Website structure refers to how your website’s content is organised. With on-site optimisation, your web pages are appropriately grouped and presented. This allows both search engines and users to comprehend your content.