Local SEO: Why Is It Essential For Your Business?


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The growth of local businesses starts from their local audiences and one of the ways to raise awareness and strengthen online presence locally is to implement local SEO. It is a digital marketing strategy that helps increase web visibility for a business for local search. In this article, you will learn the explanation why local SEO is essential for your business: 1) Direct Traffic And Boost Sales, 2) Establish Your Credibility, 3) Get Ahead Of Your Competition, 4) Establishing A Branding For Themselves, and 5) Less Advertising Costs.

Increasing your web visibility for local search is imperative when running a successful brick-and-mortar business. After all, local customers can generate significant website traffic and sales rates if you have a splendid local presence.  


Have a splendid local presence by implementing effective SEO strategies to improve your search engine ranking locally. Try to dominate your competitors with local SEO.


KNOW MORE: Raise Brand Awareness: 5 Effective Local SEO Strategies In Singapore


Local SEO is a variation of basic SEO that focuses on improving web visibility for local search. In doing so, your website has a higher chance of getting searched by people looking for keywords relevant to the location of your business.


For example, let us say you own a pizza restaurant in Singapore. Whenever someone looks for related businesses on Google, the location of your establishment, contact details, and other relevant information will appear on search engine results pages (SERPs).




The Importance Of Local SEO

Importance of Local SEOPhoto by Trifonov_Evgeniy on iStockPhoto


he purpose of doing SEO is to establish an online presence globally. ‘Globally’ refers to getting found across the world. For local SEO, the goal is slightly different; your goal is to improve your search engine rankings based on proximity, the location, region and country you are in.


Improving your local search engine ranking is an excellent way to attract potential customers near your business. You can increase your customer base and establish credibility quickly as your local community becomes more aware of your business. As you continue your SEO strategies, ultimately you will be able to expand your reach and attract more customers from locations even if they are not physically close to your shop.


Local SEO is vital for businesses, especially small-to-medium-sized enterprises and startups, as it helps them improve their web visibility for location-specific queries on search engines. Incorporating local SEO services into your digital marketing campaign is an excellent way to boost your rankings. 


READ MORE: 4 Ranking Factors That Affect Local SEO

Here are a few benefits of local SEO for businesses.

5 Benefits Of Local SEO

5 Benefits Of Local SEO


1. Direct Traffic And Boost Sales

Despite local SEO and organic SEO services being a bit different from one another, the goal remains the same: to direct traffic and boost sales. With local SEO, you can increase local organic traffic to generate leads, therefore allowing you to earn more profits.


KNOW MORE: SEO VS Local SEO: What’s The Difference?


Directing traffic to your website is just the beginning. To boost sales, you need to convert visitors into customers by creating high-quality content and providing enough information about your business, including its contact details and location address.


2. Establish Your Credibility

Managing a physical store is similar to doing the same for an online store. You still have to establish your credibility so you can reach more customers and earn their trust. 


ALSO READ: E-commerce Marketing: How To Build Customer Trust?

The good news is that building your reputation has become easier as you improve your web visibility for local searches. After all, research shows that 97% of customers based their purchase decision on what other customers said about the products or services.



This GIF showcases how powerful online customer reviews are when it comes to establishing credibility


Eventually, more people will notice your business as long as you have a respectable local search engine ranking. Customers near your business can discover its whereabouts and become more aware of your reputation.


3. Get Ahead Of Your Competition

The most challenging part of managing a small business is getting ahead of your competition. With other competitors trying to gain the top rankings of the SERP, gaining an edge over them might be frustrating without an effective local SEO strategy.


Get Ahead Of Your Competition


You can gain a competitive advantage over your rivals by conducting local SEO services to help your business rise in popularity locally. 


Since many businesses are trying to achieve higher search engine  rankings against one another, you should do the same, albeit differently, by focusing on local SEO. Doing so should improve your web visibility and direct organic traffic to your website over time, helping you get ahead of your competition.


4. Establishing A Branding For Themselves

Increasing the local visibility of your brick-and-mortar store also helps establish branding, which means building your business’s identity. That is how your customers can recognise your niche. 


Start establishing your business’s branding with the help of local SEO, and make sure to be consistent with your branding across all of your platforms. That way, more local customers can recognise your brand. With a strong local SEO, you will have a strong brand like Love Bonito, a local brand established and grown. 


Investing in local SEO services is one of the ways that can help you establish the branding of your brick-and-mortar store. Consider reaching out to an SEO agency if you need help creating compelling local SEO campaigns. 


5. Less Advertising Costs

The growth of local businesses highly depends on their local audiences. As a local business owner, instead of investing in various advertising channels handing out pamphlets to passersby on the streets, and producing TV commercials, you better promote your local business online through local SEO

You can reach out to more potential customers online as the number of internet users increases. In Singapore alone, approximately 4.8 million people have internet access.


Singapore Internet Users In 2022


Focusing on local SEO allows these netizens to become more aware of your brand without spending too much on your advertisement costs.



Local SEO is a perfect digital marketing strategy for businesses, especially for small-to-medium-sized enterprises(SMEs) and startups. Gain a considerable edge over your competitors by focusing on improving your web visibility for local search. 


Contact a local SEO agency in Singapore like OOm at +65 6690 4049 or leave a message on their website to know more about local SEO and efficient digital marketing strategies you can implement in your business.