The BERT Update: What You Need To Know About Google’s Latest Algorithm

In November 2019, every SEO company, not only in Singapore but also around the world, welcomed Google’s new update that goes by the name of “BERT”—and no, it’s not the character from Sesame Street. Pictured Above: Sesame Street. The BERT update is Google’s most significant change in recent years. It stands for “Bidirectional Encoder Representations […]

The Current State of SEO in Singapore: Reviews and Projections

Is SEO dead?  This is a question that is often asked among digital marketers in Singapore. But, the truth is, SEO is far from being dead. It only evolved through time and rather drastically that people thought it’s on the way out.  In fact, to say that SEO has changed a lot is an understatement […]

Domain Authority: Everything You Need to Know

Google uses more than 200 ranking factors in its algorithm. While it has revealed a few, it keeps others shrouded in mystery—and although there’s no way you can completely manipulate your website rankings, there’s a tool that will help measure how likely your website is to rank. Introducing Domain Authority.  If you are an SEO […]

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