15 Effective Digital Marketing Strategies To Implement On Your E-commerce Website That Drive Conversions

With the ever-increasing reliance on online platforms, e-commerce owners should optimise their websites with latest digital marketing strategies to improve traffic, leads, and conversions. In this article, you will learn 15 effective digital marketing strategies to implement on your e-commerce website that can help drive conversions: 1) Use Google Shopping Ads, 2) Boost Product Visualisation, 3) Remarket Campaigns To Customers With Display Ads 4) Leverage Wishlists, 5) Turn Likes Into Sales, 6) Enhance Promotion And Campaigns With Pop-Ups, 7) Gain New Customers With A Referral Marketing Programme, 8) Set Up An Affiliate Programme, 9) Instil Trust Through Customer Reviews, 10) Implement A Loyalty Programme, 11) Flexible Delivery Options, 12) Optimise Voice Search, 13) Focus On E-commerce Website Speed, 14) Write Blog Posts For SEO and 15) Engage With Customers Through Live Chats.

20 Deadly Web Design Mistakes That Will Harm Your SEO

A great web design in Singapore can make a positive, lasting impression on customers, potential or existing and help you get high rankings on search engine results pages (SERPs), thus, resulting in more sales and organic traffic. If you want to achieve a good web design, avoid these twenty deadly web design mistakes: 1) Failing To Optimise Your On-Page SEO; 2) Poorly-Designed 404 Page; 3) Poor Website Layout; 4) Not Using Pop-Ups Strategically; 5) Looks Over Functionality; 6) Cluttered Web Page; 7) Not Optimised For Different Screen Sizes; 8) Ignoring Website Security; 9) Missing Heading And Metadata Tags; 10) No Contact Page; 11) Improper Use Of Fonts; 12) Wrong Colour Schemes; 13) Slow Loading Speed; 14) Overuse Of Animations And Flash; 15) Neglecting To Use A Sitemap; 16) Poor Navigation); 17) Not Incorporating Alt Texts To Images; 18) Lack Of Design Elements; 19) No Visual Hierarchy, and 20) Forgetting Call-To-Actions (CTAs).

The Future Of E-Commerce In Singapore

The future of e-commerce in Singapore looks bright, with the industry being an integral part of the country’s economy. In this article, you will learn the importance of e-commerce in Singapore, the emerging trends, and the factors that drive the future of e-commerce in Singapore.

A Complete Guide to 2023 E-Commerce SEO strategies in Singapore

  Despite the challenges that COVID-19 brought everyone over the past few years, Singapore is still one of the fastest countries to adopt online shopping. Statista even ran a forecast that Singapore’s e-commerce industry will reach US$6.59 billion this year and chances to increase to US$10.45 billion million by 2027.   With these figures, it […]

The Importance Of Owning A Website And Investing In Quality Website Design And Development For An E-Commerce Business In Singapore

Establishing an e-commerce brand website in Singapore is vital in the e-commerce landscape for the following reasons: the brand website industry has promising growth, it is more brand immersive, taps non-buyers and local markets, and it secures brand loyalty. Entrepreneurs can benefit from it through an increase in revenue, wider reach, better branding, easy to showcase best selling products, and personalised customers’ online experiences. But having a brand website is not enough. The website design matters as well, especially in the mobile-friendliness of the website, customer conversions, search engine rankings, leaving positive impressions, and sales increase.