Consumers’ reliance on e-commerce purchases has been increasing due to its convenience, wide product selection, competitive pricing and discounts, etc. Statista has found that the number of e-commerce users is now 3.68 million and is estimated to rise to 4.33% by 2027.


Number of users of E-commerce in Singapore from 2018 to 2027 (in millions)


Source: Statista


Recognising the importance of being where the customers are, businesses have leveraged social media platforms and established e-commerce websites to increase engagement with their target audience.


However, in a highly competitive e-commerce landscape, attracting customers to your website can be challenging. The only way to stand out is to elevate your digital marketing strategies.


Through this blog, you will learn effective digital marketing strategies to implement on your e-commerce website that can help drive conversions.



15 Effective Digital Marketing Strategies To Implement On Your E-commerce Website That Drive Conversions



15 Effective Digital Marketing Strategies To Implement On Your E-commerce Website That Drive Conversions


Use Google
Shopping Ads


Augmented Reality (AR)


Remarketing Display Ads Campaign


Leverage Wishlists


Social Commerce


Enhance Promotion And Campaigns With Pop-Ups


Gain New Customers With A Referral Marketing Programme


Set Up An Affiliate Programme


Instil Trust Through Customer Reviews


Implement A Loyalty Programme


Flexible Delivery Options


Optimise Voice Search


Optimise E-Commerce Website Loading Speed


Write Blog Posts For SEO


Engage With Customers Through Live Chats


1. Use Google Shopping Ads


Among all the search engine platforms, Google is the most popular. Considering Google processes more than 8.5 billion searches every day, with Google Shopping Ads, you will be able to reach a bigger group of audience.


Google Shopping Ads is one of Google’s search engine results pages (SERPs) that users can browse when searching for a product online. They will find images and product descriptions, including how much it costs.


ALSO READ: How To Utilise Google Shopping Ads For Your Ecommerce Store?


For example, in this image, the user is searching for “a wooden bed storage”, which prompts Google to automatically generate ads (brands that use Google Shopping ads) that are relevant to the user’s search intent. In this case, Google provides several results so the user will have more options to choose from, which smoothes their shopping experience.



Example Of Google Shopping Ads


Using this digital marketing strategy helps drive conversions on your e-commerce website since potential customers will have higher exposure to your product when using Google Shopping Ads.


2. Augmented Reality (AR)


While product images remain effective in grabbing customers’ interest, they alone are insufficient in persuading them to make a purchase. It is not surprising that buying products online before trying can be challenging.


One way to solve this problem is to boost your products’ visualisation. Besides allowing your customers to zoom in on images of your products, let them try the product using augmented reality (AR). They will get a 360° perspective of the product that can help them with their purchase decision making.


AR is one of the immense learning technologies that businesses include to boost product visualisation. It works by allowing customers to wear a 3D version of the product they want, so having an AR feature on your e-commerce website helps customers with their online purchase journey.


3. Remarketing Display Ads Campaign


Another effective digital marketing strategy to implement on your e-commerce website is remarketing your campaigns with Display Ads.


Remarketing is a digital marketing strategy that allows you to reach out to people who have interacted with your business. For example, customers who have visited your e-commerce website by tracking their internet journey using web cookies.


The screenshot below shows two examples of Display Ads. The user previously looked for a laptop and leadership coaching classes online, but they did not take action, and that is where the remarketing campaign would come in. These Display Ads serve as a reminder so the user would consider getting both or either one of them.


Two Examples Of Display Ads


LEARN MORE: How To Create A Successful Remarketing Campaign?


The web cookies of your e-commerce website will relay the data gathered to Google ad management to generate Display Ads wherever they go after they have viewed your products or added some to their shopping cart but did not make a purchase.


4. Leverage Wishlists


Having a wishlist on your e-commerce website allows customers to window shop items that capture their interest. Window shopping is a method consumers use for the products they intend to purchase later.


The problem, however, is that some customers might have forgotten the items they added to their wishlist. To nudge customers to purchase, leverage the wishlist of your e-commerce website by sending them a reminder. You can also add in discount mechanics such as free shipping for orders purchased by [Date]. It will create a feeling of urgency if you send customers a reminder email or push notification about a wishlist with limited time promotion.


One approach for e-commerce businesses like Mega Furniture, an online furniture shop, is to incorporate a pop-up box that prompts users to sign up with their email addresses. This serves the dual purpose of gathering customers’ details to follow up with other remarketing campaigns.


Mega Furniture Wishlist Feature


Users can share their purchases, leave reviews, and engage with the community, creating a dynamic social shopping experience that helps businesses attract customers and drive sales.


5. Social Commerce


Online shopping is no longer limited to e-commerce websites. When social media platforms like TikTok added a marketplace to their ecosystem, it gave birth to social commerce, providing more opportunities for businesses to attract customers and increase conversions.


For example, social commerce on TikTok Shop combines the power of social media and e-commerce, allowing businesses and creators to showcase their products through engaging video content.


TikTok users can discover products while browsing videos, and with a simple click, they can access the product details page within the app. The seamless checkout process enables users to make purchases without leaving TikTok, and businesses handle order fulfilment.


Here is an example of how potential buyers find what they want on TikTok Shop.


Example of social commerce From TikTok


Users can share their purchases, leave reviews, and engage with the community, creating a dynamic social shopping experience that helps businesses attract customers and drive sales.


6. Enhance Promotion And Campaigns With Pop-Ups

Enhancing promotions and campaigns with pop-ups is another digital marketing strategy you can implement on your e-commerce website that drives conversions.


Pop-ups are additional windows that temporarily take over the visitor’s screen when they land on an e-commerce website, providing them with new deals and the latest updates about your brand. Pop-ups can tempt or encourage them to use that discount offer when they purchase or grab their attention to sign up for your newsletter.


Here is an example of enhanced promotions and campaigns with a pop-up from Penshoppe. This clothing store includes a twist by using a wheel of fortune. Customers will have more chances to get a better discount offer by spinning the wheel, hoping they are lucky enough to win more.


Example Of Pop Ad


For newsletter pop-ups, here is a good example from MAPAMUNDI. This children’s clothing store entices parents to sign up to get better deals directly in their email inboxes.


Another Example Of Pop Up


7. Gain New Customers With A Referral Marketing Programme


You can also gain new customers with a referral marketing programme. This digital marketing strategy works by encouraging existing customers to refer someone they know to try your products, and in return, they will get something from you.


The reward you can give to your existing customers depends on the scheme of your referral marketing programme. For example, DropBox offers up to 16 GB of free space for those who can successfully invite friends to join and sign up for their platform.


Example Of Referral Programme From DropBox


8. Set Up An Affiliate Programme


Setting up an affiliate programme is a highly effective digital marketing strategy for e-commerce websites that can drive conversions and increase sales. Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for driving traffic to their website or generating sales.


Affiliates are individuals or entities who promote products or services on their own platforms, such as websites, blogs, or social media accounts. When a visitor or customer referred by an affiliate makes a purchase, the affiliate earns a commission based on a predetermined percentage or fixed amount.


In an affiliate program, businesses provide affiliates with unique tracking links or promo codes that they can use to promote products or services. These links or codes allow the business to track the traffic and sales generated by each affiliate accurately. This system benefits both parties involved: businesses can leverage the affiliates’ reach and influence to expand their customer base, while affiliates can earn passive income by promoting products or services that align with their audience and interests.


ALSO READ: Affiliate Marketing And SEO: 4 Myths Debunked


A good example of an affiliate programme would be Amazon Associates. Anyone can sign up and start sharing tons of available products on Amazon, and they can monetise money for any traffic made.


Amazon Associates Example Of An Affiliate Programme


To set up an affiliate program, businesses typically establish a program structure, determine commission rates, provide marketing materials to affiliates, and track performance using affiliate tracking software. By establishing partnerships with affiliates, businesses can tap into their existing audiences and benefit from their marketing efforts, ultimately driving conversions and increasing sales.


9. Instil Trust Through Customer Reviews


Implementing customer reviews and ratings prominently on e-commerce websites is an essential digital marketing strategy for driving conversions. By showcasing positive feedback and experiences, businesses can build trust and confidence among potential customers. Customer reviews serve as social proof, demonstrating the quality and reliability of products, and play a crucial role in influencing purchase decisions.


Sephora Customer Review 5 Stars Feature


Displaying customer reviews instils trust by providing valuable insights into product quality and customer satisfaction. This transparency helps alleviate doubts and concerns that may hinder conversions. By actively engaging with customers, encouraging reviews, and strategically positioning them throughout the website, businesses can maximise the impact of customer feedback and foster a sense of trust in their brand.


RELATED: E-Commerce Marketing: How To Build Customer Trust?


Sephora Customer Review Summary Feature


The inclusion of customer reviews as part of a digital marketing strategy demonstrates a commitment to transparency and customer satisfaction. It shows that businesses value and appreciate their customers’ opinions, further enhancing trust and loyalty. By leveraging customer reviews, e-commerce owners can increase conversions by showcasing positive experiences, addressing potential concerns, and ultimately convincing potential customers to make a purchase.


ALSO READ: Customer Reviews: How To Use Them In Your Marketing Campaigns


Sephora Customer Review Summary Feature


10. Implement A Loyalty Programme


Implementing a loyalty programme is a valuable digital marketing strategy for e-commerce owners looking to drive conversions on their websites. By rewarding loyal customers with exclusive discounts, special offers, or early access to new products, businesses can foster customer loyalty and encourage repeat purchases. This strategy helps to create a positive relationship with customers and incentivises them to continue shopping with the brand.


Starbucks Reward Loyalty Programme


A loyalty programme also increases customer engagement by offering personalised promotions based on customer preferences and behaviours. This interaction strengthens the connection between the customer and the brand, leading to higher conversions. Moreover, satisfied customers who benefit from the programme are more likely to share their positive experiences, generating valuable word-of-mouth marketing.


Body Shop SG Loyalty Programme


ALSO READ: 4 Tips For Building Customer Loyalty


Implementing a loyalty program gives e-commerce businesses a competitive advantage by demonstrating a commitment to customer satisfaction. It sets the brand apart from competitors and positions the website as a preferred destination for shopping. Additionally, loyalty programmes allow businesses to collect valuable customer data, enabling personalised marketing campaigns and a more tailored shopping experience. This personalisation leads to increased customer satisfaction, higher engagement, and ultimately drives conversions.


11. Flexible Delivery Options


Another way to drive more conversions on your e-commerce website is to offer more flexible delivery options. According to Statista, 26% of online shoppers abandon their shopping cart if the estimated delivery time takes longer than expected.


To prevent that from happening, make sure to offer more delivery options like express shipping. Your customers who urgently need the product would love it since they no longer have to wait for days or weeks if they were to choose the express delivery service when they shop on your e-commerce website.


Brands like Nike can relate to that, which is why they offer two delivery options for their customers to choose from when they are going to buy something from their e-commerce website. With this, expedite the time when they can receive their orders online.


Nike Flexible Delivery Options



You can also drive more conversions if you optimise the voice search option on your e-commerce website. If done correctly, more of your potential customers can find it when they search for something related to your products or services using voice search. With 27% of the global online population using voice search on mobile phones, such a case is not surprising.


The image below shows how voice search works when potential customers search for something online. In this example, the end-user uses voice search with a voice assistant like Siri to find answers on the topic they are curious to know.


Optimise Voice Search


13. Optimise E-Commerce Website Loading Speed


The slower the loading speed of your e-commerce website, the more you will turn away any potential customers. If your e-commerce website takes more than 3 seconds to load, from texts to images, expect 53% of visitors to leave right away.


To avoid losing more than half of your website visitors, improve your website’s loading speed. Here are the things you need to do:


  • Optimise the plugins used
  • Optimise images
  • Cache web pages
  • Often assess your website’s loading speed


LEARN MORE: 7 Steps on Speeding up your Website’s Performance


Below are the tools that you can use to assess your website’s loading speed:



14. Write Blog Posts For SEO


To help your e-commerce business ranking higher on SERPs, write blog posts for search engine optimisation (SEO) that will lead potential customers to your e-commerce website. SEO is a digital marketing strategy that helps your web pages appear more often by adding keywords to the content related to your products or services.


Your written blogs will help consumers with their relevant search to find out more before finalising their purchases. When someone searches for terms related to your niche, they are likely to come across your optimised blog posts. If that intrigues them, they will click on that, which makes them land on your e-commerce website and read through your blogs as part of their research.


Sunjimise Blog Page


In that case, consider writing blog articles about the pros and cons, features, ways to use them, and many others, and make sure to relate them to your e-commerce business. Doing so will provide valuable information to your customers so they can make a more informed purchase decision.


Sunjimise Blog Appeared On SERP


In return, your e-commerce website will have a stronger web domain. In the long run, your web pages will rank higher on SERPs. It will allow more potential customers to be able to find you on search engines.


15. Engage With Customers Through Live Chats


Even though online shopping provides buyers some time alone to browse products or services, there will always be a time when they have questions in mind. These inquiries can be something that the FAQ page cannot provide answers to, which customers can only get by asking the questions to a salesperson.


ALSO READ: The Future Is Chatbot: How Business Can Use AI In Customer Service


Instead of emailing their inquiries and waiting for hours to days to get a response, engaging with your customers through live chats can help drive more conversions. With more personal-level and quick replies, consumers will feel valued, which can nudge them to purchase on your e-commerce website.


In the case of Samsung, they added a live chat bubble in the lower right corner of the screen so visitors can click on it whenever they are curious to know something about their niche. Then a live representative from Samsung will be there to answer questions from potential customers.


Live chat



Up Your Digital Marketing Strategies For Impressive E-commerce Growth

Elevating and implementing digital marketing strategies on your e-commerce website is a powerful way to drive conversions and nurture growth. Engaging with an award-winning digital marketing agency can help you elevate your digital marketing strategies and efficiently manage your e-commerce business.


Contact OOm at +65 6391 0930 or leave a message on our website if you need a hand to implement all of the mentioned digital marketing strategies.

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