Words are powerful in influencing readers, which is why writing and publishing a blog article on an e-commerce website can go a long way. Good copywriting can help persuade readers and eventually drive conversions.
Today, website blogging changed from when it once used to be the platform to express an individual’s opinions to businesses using blogs to help them grow and expand their reach.
HubSpot even mentioned that 56% of businesses that prioritised website blogging had generated a massive return on investment (ROI). To likely see the same positive result, you need to have a blog page on your e-commerce website. Regularly publishing quality blog articles can help your business grow.
To further convince you that website blogging is worth the effort, the following reasons might change your mind and make you set up a blog page on your e-commerce website.
5 Reasons Why Blogging Is A Must For E-commerce Websites
1. Better Search Engine Ranking
Website blogging is crucial for search engine optimisation (SEO) to get your content crawled by search engine crawlers like Googlebot, Bingbot, or Yahoo! Slurp.
In case you are not familiar with search engine crawlers, they are the ones who index web pages as they crawl through a website. Once done, they will respond to users by providing relevant and related information to their search intent. Having relevant keywords in the blog articles will allow search engine crawlers like Googlebot to crawl to the pages and show them on the search engine result pages (SERPs) for the searchers. Hence, the higher relevancy, the higher their search engine ranking will be.
You can expect that the more users click on the blog article web page of an e-commerce website, the higher its ranking will be on search engines, and it will eventually appear at the top of SERPs.
Besides posting content on the blog page of your e-commerce website, you can also publish on other credible websites to direct a backlink back to your website domain. That is where off-page SEO comes in. This SEO strategy can help an e-commerce website improve its authority, credibility, and relevance online.
LEARN MORE: On-Page & Off-Page SEO: How Can They Help You Rank On SERPs?
2. Provide Answers To Consumers
Whether the consumers belong to millennials, Gen Z, the boomer or the much older generation, all of them are looking for answers when shopping, either in person or online.
As an e-commerce business owner, you have some of the answers they are looking for. The only way to respond without being blatant is to have a blog page. With billions of searches that people are searching on the internet every day, your blog articles might be the ones to resolve their problems, help complete their tasks, or nudge them to take action.
Sales will inevitably follow as blogs nurture traffic and lead over time, and it all starts with having answers on your blog page. That is why you should include website blogging on your e-commerce website to attract the attention of consumers searching online.
ALSO READ: Blogging 101: How To Write For Your Target Audience?
3. Establish As An Industry Expert
Consumers nowadays are looking for more than just a convenient online shopping experience. Before they can purchase from your e-commerce website, you must first gain their trust. Website blogging can help you with that by writing articles about your business.
Letting consumers know about the production process and taking on current trends can help you earn their trust and build credibility for your e-commerce website. Most importantly, you will have loyal subscribers to your blog page if you upload and share interesting and relevant content.
ALSO READ: 6 Blog Content Ideas That Generate Traffic To Your Website
4. Build Online Community
Another reason website blogging has importance on an e-commerce website is to acquire a loyal online readership. You can expect your loyal readers to like, comment, and share it on social media or even with their family and friends via chat once they find your blog post interesting.
When building an online community through website blogging, you should learn how to respond. If one of your readers leaves a comment on your blog post, consider responding to the comment.
Your simple response can go a long way, and your readers will deem your e-commerce website friendly. They might even consider sharing your delightful reply on their news feed, and that forges user-generated content (UGC) marketing.
5. Consumers Read Blogs Before Purchase
Apart from reading online reviews from previous buyers, consumers also read blog posts written and published by an e-commerce website. Every piece of information that consumers have read will help them make an informed purchase decision.
According to a 2014 study conducted by Research Now, 84% of consumers make a purchase considering the blog post they have read. That percentage alone is more than enough why your e-commerce website should have a blog page.
Since most people only skim blog articles, consider including an infographic, Doing so helps to increase customer engagement and influence consumers to purchase.
ALSO READ: A Guide To Making Creative Infographics For Your Blog
Start Writing Now!
Now that you know the importance of blogging, it is time to get started. Start writing now and guarantee to share your blog post across your social media platforms to drive traffic, leads, and sales to your e-commerce website.
If you need help with website blogging, our SEO agency can help you write and share quality content that you share and use as a promotion campaign online. Contact OOm at 6690 4049 or leave a message on our website.
