Jul 29 2020
Sometimes, words are not enough to describe the thoughts in your head. To captivate your readers, you need to use other references besides words that will spice up your content.
Right now, we are going to talk about infographics and how they can enhance your blog. What makes infographics essential for blogging anyway?
We all know that blogging is a legitimate digital marketing strategy to provide readers with valuable information related to a specific industry or profession. The basis of a successful blog depends on the quality of writing. However, there is more to it than just taking down notes and coupling words with one another.
When creating content for your blog, remember to add a few infographics in the mix! You can enhance your content by inserting relevant graphics or images in your blog posts to make them more appealing to readers.
However, take note that any including just any infographics in your blog will not automatically improve the quality of your content. To give your blog an edge over your competitors, consider creating high-quality infographics that will make your content more engaging.
What Is An Infographic?
Numbers, statistics, data—all of these are readable when written in words. However, why should you stick with simple words when you could also utilise creative infographics? Not only will an infographic make your content easier to understand, but they can add a distinct style to your blog.
The purpose of using an infographic is to represent information or statistics. Doing so requires using texts, charts, or diagrams to visualise such information and make it more understandable to the reader.
Using an infographic for your article will allow you to summarise the gist of your content in one image. Since the average human brain can process pictures faster than texts, adding a few infographics in your blog posts could help your readers go through your content more quickly.
Also, did you know that adding infographics can benefit your search engine optimisation (SEO) ranking? A combination of relevant keywords and infographics will make your blog posts more SEO-friendly. Take advantage of infographics to enhance your blog with high-quality articles and content!
4 Tips For Making Creative Infographics
1. Simplicity Works Best
The point of making an infographic is to make your article more readable and engaging. If your infographic is hard to read at first glance, then that would only negate the entire purpose of making one in the first place.
Some statistics or figures can be too complicated to read in just one sitting. Fortunately, a creative infographic can make things easier for readers. Make a simple infographic to capture the attention of your readers and make the figures or numbers easier to comprehend.
Notice how the infographic is easily understandable, thanks to the simplicity of the layout and texts. (Source: Keeping your Business Afloat: The Dos And Don’ts Of Marketing During COVID-19)
To make simple infographics, try not to cram all the information in one image. Instead, create separate infographics to maximise the space and simplify the data for your readers.
2. Focus On Presenting The Data
Some graphic designers have the habit of placing too many visuals in one image without focusing on numbers, figures, or data presented. Remember, simplicity is the goal of creating infographics for your blog, which means showcase the data should be your focus.
Don’t just jumble the numbers or figures and call it a day! When making creative infographics, remember to highlight the importance of the presented information by focusing on the numbers or data. All the remaining elements should add visual support to enhance the attractiveness of your infographic.
3. Review Your Infographics
When it comes to cooking, writing, acting, and any other professional activity, you are your own worst critic. It is difficult, but not impossible, to review your own work, which is why most publications hire editors or proofreaders to evaluate their outputs. That is why when you are creating infographics, think of yourself as the reader and review your creation from another person’s perspective.
Better yet, you could ask someone else to review your infographics to see if they are appealing enough to be included in your blog posts. In the end, your work might impress you, but the same might not go for others.
4. Use Texts Wisely
Your infographics should consist of enough phrases or sentences that will support the presented data. Use texts wisely and include them in your infographics so you can make them more readable.
For instance, check out this infographic. Besides its aesthetically pleasing visuals, it is easily readable and provides you with enough information about the given statistics.
Making creative infographics will not only enhance the quality of your blog but also benefit your SEO in the most subtle way possible! Consider working with a digital marketing agency in Singapore that can help you create quality infographics.
For more digital marketing tips, contact our SEO company in Singapore.