Jun 22 2020
Is your website gaining enough traffic? If not, perhaps the reason behind it is your lack of off-page search engine optimization (SEO) tactics.
Off-page SEO refers to digital marketing factors that take place outside your website. The goal is to drive traffic to your website and improve SEO rankings by conducting various marketing strategies, such as link building and social media marketing. However, off-page SEO is more than just that.
In reality, there are endless possibilities when it comes to off-page SEO. You can define your target market, manage your resources, and come up with better SEO strategies. These are just some of the opportunities at your disposal if you take advantage of off-page SEO.
The Difference Between On-page and Off-page SEO
You’ll come across two terms related to SEO: on-page and off-page SEO.
As mentioned earlier, off-page SEO involves factors outside your website that affect your rankings. On the other hand, on-page SEO is the process of optimising your website to increase its rankings and online presence.
With on-page SEO, you must optimise your website by considering internal factors that affect your rankings, such as keywords, meta titles, meta descriptions, page performance, and alt texts, to name a few.
As for off-page SEO, the goal is to drive traffic to your website by promoting it on various digital channels, such as social media and other sites. Earning backlinks and social media marketing are some of the most effective off-page SEO strategies.
Incorporating both on-page and off-page SEO is the wisest choice. Leave no stone unturned, and exhaust your resources to get the most efficient results out of your SEO campaign. Once you get the hand of SEO, you’ll drive organic traffic to your website!
3 Off-page SEO Strategies For Driving Traffic And Raising Awareness
1. Link Building
When diving straight into the world of digital marketing, one of the first things you’ll encounter is link building. It’s arguably the most popular SEO technique, for many good reasons too.
First, the goal of link building is to get external websites to use links that will redirect users to your site, improving your SEO rankings along the way. Not to mention, it also helps in establishing your site’s authority.
For instance, if popular domains like Wikipedia are utilising your inbound links, your SEO rankings will benefit in the long run. Since Wikipedia is a high-authority website, Google will pay attention to your site even more if you continue to send inbound links to external sites.
To conduct a proper link building campaign, you need to create relevant content that your readers might mention or share on other websites. The worst-case scenario is that you could get little to no mentions at all. As such, focus on creating quality content that your target audience will find relatable and worth sharing.
2. Social Media Marketing
The simplest way to increase your customer base is social media marketing. Create a social media page to connect with countless followers, post quality content, and share blog posts. The best part about social media marketing is that you can establish your credibility to get more people to visit your blog.
As you get more users to visit your blog, your website obtains increased organic traffic. That’s why social media platforms like Facebook, Twitter, and LinkedIn are perfect starting points for off-page SEO marketing campaigns. You can connect to hundreds and thousands of social media users and attract as many visitors to your website as possible. As a result, you’ll drive traffic and increase your SEO rankings.
However, remember that managing your social media page is the priority. Aside from sharing blog posts and posting content, you should interact with your followers by responding to their queries. You could also create surveys or polls to interact with your followers and attract potential customers. Doing so should help you increase your customer base.
3. Guest Posting
Did you know that you can gain more readers and followers by posting articles on other people’s blogs or sites? Guest posting is one of the simplest and most effective ways to attract more visitors to your site. Besides your blog, you could publish articles on other websites to establish your credibility and reach your target audience.
Guest posting is also great for building relationships and increasing web visibility. Furthermore, if someone wishes to publish their article on your blog, don’t be afraid to accept their offer. Encouraging others to post on your blog is excellent for establishing long-term relationships.
Share your content on social media to let your audience know of your efforts. Doing so will also help the guest site’s SEO ranking, which in return could redirect more traffic to your website as well.
These are some of the most effective off-page SEO strategies that you should try out yourself. Consider working with a digital marketing agency to increase your chances of success and produce positive results.
For more expert advice, contact our SEO company in Singapore at 6391-0930.