Content
Marketing
Top 10 Trends
This 2023
WHAT IS CONTENT MARKETING?
Content marketing is a marketing strategy where you create content to reach your target audience. You can post photos, videos, articles, and infographics to connect with your target audience. Aside from making your business known, you can educate and entertain people while leading them to your products or services.
Content marketing will improve your online visibility, make you engage with your target market, and drive website traffic. Stay ahead of the competition with these top 10 content marketing trends!
CONTENT MARKETING: TOP 10 TRENDS THIS 2023
TOP 10 CONTENT
MARKETING TRENDS 2023
1
Short-Form
Video Content
2
Data-Driven
Content
3
Interactive
Content
4
AI For
Content Creation
5
Content
Automation
6
Align Brand
Identity
With Audience
7
Omnichannel
Marketing
8
Strategic
SEO
9
Trend-Focused
Marketing
10
Repurposing
Content
Trends have been moving fast in the digital world, where the internet and social media keep people’s attention. Here are the top 10 content marketing trends your business should not miss checking to stay ahead:
1. SHORT-FORM VIDEO CONTENT
People are more engaged in watching one-minute videos. They want to consume content in just under a few seconds, saving time from watching long content that has the same message or idea in the end. You can use this content marketing trend to gain the attention of your target market. Take advantage of TikTok, Facebook and Instagram Reels, and YouTube Shorts to advertise your business, knowing that people engage more on social media.
Short-form video content is more common on YouTube advertisements. A lot of ads are getting shorter and shorter, ranging from 15 to 30 seconds.
Tips for creating a short-form video:
- Focus on what your business is about.
- Do not be late on trends and events.
- Know your target market.
- Be mindful of the time. Keep it within 15 to 60 seconds.
- Use different social media platforms to disseminate your content.
2. DATA-DRIVEN CONTENT
Data and statistics have been a part of content marketing. Statistics-driven content has a proven record that people engage more on a specific type of content, like videos, infographics, written content, and more. It also reflects on how many reviews, or recommendations a business received because those are from people who experienced the product or the service themselves.
To ensure that people see legitimate information online, a lot of content posts are focused on showcasing data and statistics. Use it in your business and see how many users are on the platform and how many are your target market.
Create data-driven content with these tips:
- Specify the objectives of your content.
- Identify your target market.
- Create content based on your business and its goals.
- Get inspiration from your competitor. You will not copy them, but you will get ideas on what to do or where to start and make yours better.
- Use different platforms to reach more people.
3. INTERACTIVE CONTENT
User participation is what best describes this content marketing trend. It applies to all digital marketing channels and social media platforms. The key strategy is to take advantage of different posting mechanics available on each platform to engage with the audience. You can make people engage more with your content, driving traffic to your website and social media channels, and converting them into sales. Use interactive and user-generated content to help boost engagement by planning your content.
Here are some interactive content examples you can also apply in your business:
- Suggestion comments
- Live voting
- Polls or quizzes
- Internal linking
- Newsletter subscription
- Downloadables on websites
With these mentioned, one of the goals is for your audience to develop user-generated content or UGC. Aside from interacting with your target market, they are also your brand advocates, the ones who create content that is relevant to your business. It improves the authenticity of your brand, giving people the idea that you are legitimate and that what you offer is something they should try based on reviews or content that’s in UGC. Your current customers will help attract new ones to your business, proving that you are a worthy visit.
You will see this when your customers post about your new products or the service they got. It can be in the form of photos, videos, blogs, comments or reviews, or Instagram stories. There is no need for long content because seeing their reaction is what others want to know.
ALSO READ: User-Generated Content: The Key To Successful SEO
4. USE OF AI FOR CONTENT CREATION
Artificial Intelligence (AI) has been getting the attention of more and more people. Take advantage of AI for content creation to generate ideas and write articles. The goal is to make creating content easy without losing the human touch.
When it comes to designing images, you might encounter Adobe and Canva. They boast AI image generators to help individuals and businesses create unique content.
Canva Image To Text
Adobe Firefly
@adobe For #AdobeFirefly ♬ original sound – Adobe
ChatGPT is one of the most popular tools. You can generate blog topic ideas, improve copywriting, and even give you results on competitor research. ChatGPT is a valuable tool that can help your brand for text content generation, providing fast solutions.
ALSO READ: What Should You Know About ChatGPT, And Why Does It Matter?
5. CONTENT AUTOMATION
Content automation helps marketers save time and cost in planning or suggesting content because it avoids repetitive processes. Content automation also applies to uploading your content towards content marketing, and one good example is scheduling the posting of your content. You will see this feature on Meta Business Suite Studio, suggesting active times when to post your campaign.
Here are tips for using content automation:
- Use the correct tools.
- Check your content.
- Review everything before posting.
6. ALIGN BRAND IDENTITY WITH AUDIENCE
This content marketing trend is defined by the connection between you and your customers. Your brand and content must align with the values of your customers to better advertise your products and services. You can do it by being consistent with your message. Also, know your customers, their wants, needs, and aspirations. Expect that you have active customers, so be precise and clear with them. And as a brand, you need to be specific about the types of customers you want to build in your community. It also reflects on the ambassadors or brand representatives you get.
Consumers would like to buy or be associated with a brand with the same goals as them, like helping farmers, animals, and the environment. One example for this is The Body Shop. They are a cosmetic product manufacturer that focuses on helping nature and different communities, fighting for social and environmental justice. With what they are fighting for, their sustainability commitments are what attract animal lovers, activists, and vegans to support their products.
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7. OMNICHANNEL MARKETING
Omnichannel marketing is the use of different marketing channels and platforms to reach and connect with your audience, especially in promoting your products and services. It makes the shopping experience easy because your customers will now be able to reach your business across multiple channels, including social media, online shops, and physical stores. Improve your digital presence through this content marketing trend because it helps you establish a clearer message and image to your audience, making you familiar to them.
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Omnichannel marketing tips:
- Improve your website and social media accounts. Be consistent with your posts, especially in engaging with your customers.
- You can also enter other platforms, like establishing a mobile application. People use mobile phones all the time, so it could be easy for them to reach you through the app.
- Answer the questions and resolve the concerns of your customers. Your channels must also help users understand your business, not just use it to promote your brand.
- Be consistent with your message and voice. Your customers will know if you use a different approach on your channels. Also, be mindful of boilerplate content to avoid duplication.
- Always have a call-to-action. It makes users know what to do or how to interact with your brand. But, make one that is appropriate on what device they use.
8. STRATEGIC SEO
Improve your visibility and appear on search results with SEO. But in this trend, it is more than just stuffing keywords in your content. Strategic SEO must help your brand find a niche in the industry. Help your business attain organic traffic and appear on the top results.
Strategic SEO tips to apply to your business:
- Be precise about the topic and message you want to convey.
- Write a blog with high-quality content.
- Know the keywords you want to appear on the search results.
- Post your blogs in a consistent schedule.
- Get updates on SEO trends and updates.
9. TREND-FOCUSED MARKETING
People are jumping on trends, and you can take advantage of those by relating your content with the latest events. Search for influencers or social media sensations where you can connect your business. You may create a meme to catch the attention of your target market. Not only that, you can also add traffic and visitors on your social channels.
To know the trending topics, do not forget to check the hashtags on any social media platforms. You may also use them on captions, making your post visible to many.
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View this post on Instagram
View this post on Instagram
10. REPURPOSING CONTENT
Since people are interested in watching short videos, you can repurpose your content and make it more interesting to viewers. In this content marketing trend, start by filming long videos, depending on the topic, and edit it to 15 or 30 seconds. You may also filter out some portions and reuse them on your next video.
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Whitepaper is an example of repurposing content. Here, OOm released a whitepaper about social media marketing trends in 2022 to make the entire content more readable and easy to understand.
Content marketing trends this 2023 are something you should not overlook because they help attract more audiences and drive traffic to your page. Due to the fast moving trends, keep up with the changes and apply them to your business with the help of a content marketing agency proficient in these services.
CONCLUSION
Content marketing can make people interested in your brand, helping you drive sales, improve visibility, and build an image. These content marketing trends can be your brand’s guide to reach your target audience and create a connection with them using different formats and channels.
Discover how a content marketing agency in Singapore can help you by visiting OOm. Contact us at 6391-0930 to learn about content marketing trends, copywriting, and more!
