Customer Reviews: How To Use Them In Your Marketing Campaigns

The truth is, most consumers find it hard to trust companies and advertisements anymore. In a world where false advertising is commonplace, it’s not surprising that many people are doubtful when it comes to trusting ads and commercials.


If that’s the case, then who should consumers trust? Other consumers, of course! It’s easier to trust someone who’s a buyer such as yourself, compared to a business that’s promoting its products or services. That’s why, as a marketer, you need to build your band’s reputation by encouraging your customers to provide feedback.


Customer reviews are some of the most overlooked aspects of marketing. Encouraging customer feedback helps in promoting transparency for your brand. As a result, you could earn your customers’ trust. After all, people appreciate an honest and transparent business, regardless of the quality of products or services.


However, there’s a trick to using customer reviews for marketing. It’s not as simple as posting every customer’s comments and suggestions.


First, you must encourage your customers to offer feedback regarding your products and services. In return, find ways to improve your products and services based on each customer review. Not to mention, you need to consider the search engine optimisation (SEO) aspect of your website.


Establish your credibility in the most effective ways possible! Here are some tips and tricks for utilising your customers’ reviews in your marketing campaign.



Tips for Using Customer Reviews for Marketing


1. Encourage Customer Feedback

Before everything else, encourage your customer to provide as much feedback as possible. That way, you’ll have enough data to compile and post on your website or social media page. However, there’s one problem: how should you get your customer to review your products or services in the first place?


Remember: not all of your customers are willing to review your business. Some of them will visit your website, purchase a product or service, and move on with their lives. To make sure your customers provide feedback, you must give something in return.


Loyalty rewards, discounts, promos—these are incentives that could motivate your customers to review your products or services. Try them out, and you’ll be surprised to see how many people are willing to talk about your brand!


2. Post Reviews on Prominent Pages

Your front page is the first thing your customers will see once they visit your website. Perhaps it’s best to post your reviews on your front page then?


The front page of your website is an excellent choice for posting customer reviews. Your customers will immediately see feedback from others, which makes them more likely to trust your brand as a result.


Besides your front page, what other prominent pages can you use to your advantage? Analyse your website and discover which page gains high SEO traffic. Depending on your website, your pricing, services, or landing page could have the most traffic. Results may differ, which is why you should evaluate each web page to find out which one is perfect for posting reviews.


3. Include Reviews In Your Ads

Advertisements with customer reviews are considered trustworthy—it’s a fact. Including customer reviews in your ads further enhances your content since they serve as proof of your quality of services.


Whenever you’re creating an ad, consider posting a few positive reviews as well. Doing so should help establish your credibility by letting your audience know that many of your customers are satisfied with your services. You’ll earn trust and gain loyalty in the long run, so continue to include reviews in your ads if you wish to build your reputation.


4. Optimise Your Testimonial Page

Every website needs to have a testimonial page. Without it, your website will lack credibility. If you don’t have a testimonial page yet, then make one as soon as possible, so your customers will find it easier to trust your brand.


However, building a testimonial page is just the beginning. The real challenge is optimising your page to get more views and traffic. Optimise your testimonial page to increase traffic, improve its online presence, and gain a higher search engine ranking.


To optimise your page for SEO, you must start with basic keyword research. Finding the right keywords for your website will allow you to enhance your content, resulting in improved organic SEO traffic.


Other methods of enhancing your SEO include:


  • Writing meta titles and descriptions
  • Using long-tail keywords
  • Choosing alt texts for photos
  • Sharing links on social media
  • Creating content rich in keywords


In the end, optimising your page will help your overall website gain more viewers, thanks to its improved online presence and web visibility.



Need Help? Call Us!

Improving your site’s SEO can be tricky, which is why you might need the services of a professional to help you out. Consider working with a digital marketing agency in Singapore to assist you in promoting your brand on various digital channels!


Contact our SEO company in Singapore at 6391-0930 if you wish to work with our professional team of marketers.