Even though it does not hurt to type search inquiries online, fewer people are less likely to do this as time passes due to the convenience of voice assistants that find things using voice search on Google or other search engines.
As long as Alexa, Siri, Cortana, Bixby and other voice assistants are available on computers and mobile devices, searching for things online, whether personal or business use, has never been more effortless.
After all, a single tap on the voice search icon will do the trick to find things online and appear on search engine result pages (SERPs). For businesses, this ongoing trend in consumer behaviour is another opportunity that can help them draw traffic, gain leads, and make conversions.
Businesses, however, must understand how voice search will affect their search engine optimization (SEO) practices as search engines evaluate its impact. To learn more about voice search and what you need to do to optimize your website for voice search, read through this article.
4 Strategies To Optimize Your Website For Voice Search
1. Focus On Local And GPS Search
Most voice searches are location-oriented. That means people are searching for something with a particular place in mind, which is why focusing on local SEO and GPS search should be the first strategy to implement on your website.
When focusing on local SEO and GPS search, consider using locally related search inquiries like “Where can I discover a reliable SEO agency (insert keywords similar or connect with your business) near me?”. This kind of sentence or phrase is what locals often use when looking for things or businesses nearby.
2. Opt For Long Tail Keywords
Consumers use voice assistants as if they are conversing and asking an actual person, which is why voice searches are considerably longer than typed-text searches.
Instead of searching for:
- Weather today
Voice users would rather ask this question:
- “Hey, Google (or other virtual assistants), will it rain later?”
With long-tail keywords, you could get more traffic and leads for your website. You only need to make sure to use your long-tail keywords in conversational language.
3. Properly Structure Your FAQ Page
Websites with frequently asked questions (FAQ) are more likely to rank for keywords since voice search users commonly phrase their inquiries as questions.
You must, however, ensure that your FAQ page is helpful to consumers. Go over all of the questions you have received in the last one to three to six months and evaluate them. You can create a list of FAQs based on those inquiries, which will help increase your website’s user experience since visitors will know the answers to the questions they have in mind.
Because FAQ pages are naturally conversational, they perform well for voice searches, just like long-tail keywords.
PRO TIP: To make your FAQ pages more naturally conversational, answer questions with ‘Who,’ ‘What,’ ‘Where’, and ‘How’.
4. Pay Attention To Mobile
According to Adobe Analytics, mobile users are three times more likely to use voice search and with the continuous growth of mobile users, expect more people to use this method when searching for things online.
Since smartphones have built-in microphones, using voice search to find things online has become more effortless. Just say the magic words, “Hey, voice search assistants and your inquiries”, and they will read the result out loud.
Now that you know how to optimize your website for voice search, you better make sure to apply all of these strategies so your web pages will have more chances to appear more on SERPs once pulled into the featured snippet that voice assistants will read out loud.