You’ve probably heard of SEO by now, but what about technical SEO? What exactly is technical SEO, and why should you know more about it?
SEO is the process of improving the quality of your website to gain more traffic and web visibility for search engines. Technical SEO is pretty much the same thing, except you have to dive deeper into specific aspects of your website to boost your search engine rankings even further.
What Is Technical SEO?
Technical SEO is a part of on-page SEO that tackles intricate aspects of your website. The goal is to improve your rankings and web visibility, same with basic SEO. However, with technical SEO, you will focus on on-page factors to get higher rankings and better results.
Both off-page and technical SEO services are necessary for improving web visibility. While off-page SEO tactics such as link building and social media marketing allow you to expand your online presence, technical SEO focuses on providing users with a better web experience. Combine off-page and technical SEO, and you can gain higher organic rankings in the long run.
For long-term exposure and growth, optimising your website for technical SEO is a must. You need to provide users with a pleasant online experience whenever they visit your website.
A Guide To Technical SEO (For Beginners)
1. Make Sure Your Website Is Mobile Friendly
Over the years, Google has been more strict when it comes to evaluating algorithms and rankings. Google changed its search engine in many significant ways, including mobile SEO.
In 2015, Google discovered that most searches come from mobile phones over desktops. Not surprisingly, in 2018, Google decided to make mobile-friendly websites a must for users wanting to improve their SEO rankings.
Mobile phones are a big deal for search engines, and Google is becoming transparent with the whole ordeal. If you want to increase your SEO rankings, you need to optimise your website for mobile phones.
Part of technical SEO is optimising your website for mobile phones. To make sure your website is mobile-friendly, focus on a few factors that will affect your rankings, such as:
- Responsive web design
- User-friendly interface
- Fast loading times
When developing a website for mobile devices, design a layout that will fit phones of any sizes. Give your website a clean and accessible navigation menu, so mobile users have an easier time exploring each web page.
2. Avoid Creating Duplicate Content
Technical SEO is all about optimising your website, and a part of this is making sure it is free from duplicate content.
Duplicate content refers to copied content from other pages or websites. Unfortunately, having the same word-by-word content on two or more pages on your website is possible. Avoid this at all costs, so each page on your site can rank high on search engines.
Having two or more pages with the same content is not a deal-breaker, but Google will have a hard time evaluating your website. Fortunately, all you have to do is check your website for duplicate content with the help of an SEO tool. Avoid creating the same content to make sure each page on your website has a better chance of gaining higher rankings.
3. Reduce Loading Times For Mobiles And Desktops
As mentioned earlier, designing your website for mobile phones is essential for getting higher rankings. However, improving your website speed is not only vital for mobile phones but desktops as well.
Google knows if a website runs at an optimal level. Unfortunately, if your website is painstakingly slow, Google will know and probably give you a lower ranking. Not to mention, around 40% of visitors leave a website that is taking too long to load. In that case, make it a habit to reduce loading times by improving your website’s performance.
4. Remove Broken Links
The goal of technical SEO is to analyse your website and ensure it is free from any issues and errors, especially broken links and pages.
Including links to other reputable websites is a great way to enhance the quality of your content. It provides users with additional information outside your article or essay. However, make sure that the links you include in your content are still functional and relevant.
Some links are broken or unavailable due to changes brought by the owner of the websites. Check your site to see if it has any broken links to avoid redirecting users to non-existent web pages.
When it comes to SEO services, remember to analyse both on-page and off-page aspects of your website. Doing so will give you a better understanding of how you can improve your SEO rankings. Focus on technical SEO services to increase your rankings in no time!
For more tips and tricks, contact our SEO agency in Singapore at 6391-0930.