The COVID-19 pandemic impacted Singapore on a massive scale in 2020. Until now, we are still facing the long-term consequences of a life-threatening virus.
On the bright side, Singapore’s economy is looking more optimistic in 2021. Even though it is impossible to predict when Singapore will return to a pre-COVID economic state, many industries have gradually regained their footing, especially the SEO industry.
Despite the many unfortunate changes, 2020 was a crucial year for SEO. The economic changes brought by the pandemic has shed light on the importance of SEO services in Singapore. As a result, many business owners decided to include search engine optimization as part of their marketing strategies.
This 2021, expect search engine optimization to be a game-changer. The number of active internet users will continue to rise, thus making it a valid reason to invest in SEO services. You can reach your target audience online by optimizing your website for search engines like Google and Bing.
The Importance Of SEO Services
Almost any business can benefit from search engine optimization. You can achieve higher rankings by creating high-quality content for your website and distributing relevant content on various digital channels.
To improve your web visibility for search engines even further, you need to watch out for the latest trends and updates in the SEO industry.
Take Google, for example. Most SEO services in Singapore revolve around Google, which is why you should optimize your website for Google to obtain higher rankings.
Last year, Google went through significant changes by updating its core algorithms. Google’s core algorithms refer to a complex system used for gathering data and delivering accurate search results. Because of this, website owners had to focus on search engine optimization to rank higher on Google.
How do these core updates affect your website? Google’s updates can significantly make a huge difference in the amount of traffic your website is receiving. These search engine improvements can change your website for better or for worse.
For example, your website will rank higher if it contains relevant information and high-quality content. On the other hand, your SEO rankings could drop if you fail to optimize your website regularly.
The constant search engine updates make it even more necessary to optimize your website for SEO. Besides Google’s core updates, the search engine also goes through unnoticed changes from time to time. You need to watch out for these updates and create SEO-friendly content based on the ongoing search engine changes.
SEO Statistics In 2021
Google’s core updates are not the only reason why SEO is a vital part of digital marketing. The world is changing every day, including the way we do marketing and advertising. More people are investing their time on the Internet, thus allowing businesses to connect with consumers.
Learn more about the current state of search engine optimization by checking out these statistics in 2021.
Part 1: Everything You Need To Know About SEO
SEO is all about gaining online exposure for your business. By improving the quantity and quality of organic traffic to your website, you can reach more potential customers online through search engines like Google and Bing.
Your website is your most powerful marketing asset; use it to your advantage by creating quality content for consumers and search engines. Try using a handful of tools to analyze your performance and discover relevant keywords for your content.
The key to success with search engine optimization is understanding how you can attract potential customers to your website. Fortunately, there are many types of SEO services that you could implement in your marketing campaign.
5 Different Types Of SEO Services
1. Technical SEO
As mentioned earlier, your website is a powerful marketing asset. Maximize its potential to attract hundreds and thousands of visitors so you could convert them into customers. In that case, your digital marketing efforts should focus on your website’s technical SEO.
Technical SEO is an aspect of search engine optimization that revolves around the infrastructure of a website. The goal of technical SEO services is to analyze and improve specific elements of your website to increase its rankings.
When it comes to technical search engine optimization, the relevance and quality of your content should be the least of your worries. Focus on other essential elements of your website, such as:
- HTTPS status codes
- Speed and loading times
- Mobile responsiveness
All of these website elements affect your search engine rankings. Ignoring these technical SEO elements will put your website at risk of getting lower search engine rankings. You have to monitor your website’s technical performance to discover any potential errors.
Also, since Google’s core algorithms are continuously changing, you need to ensure your website meets the requirements based on the latest search engine updates. Optimize your website and monitor its performance from time to time, so you can rest assured that your SEO rankings will always stay on top.
2. On-page SEO
On-page search engine optimization refers to optimizing individual webpages to improve a website’s search engine rankings. Unlike technical SEO services, the purpose of on-page search engine optimization is to create high-quality content for search engines and users.
Also, on-page SEO covers everything related to the content of a single webpage, including its relevance to search queries. When it comes to analyzing your webpages for on-page SEO, you have to consider the following factors:
- Title tag
- Meta description
- Content quality
- Google E-A-T
Each on-page element plays a vital role in helping your website rank higher on Google. For instance, you can include relevant keywords in your headlines, title tags, and meta descriptions to improve your website’s online presence.
Another essential factor to consider is Google E-A-T, a ranking factor introduced by Google in 2014. Also known as Google EAT, the acronym stands for Expertise, Authoritativeness, and Trustworthiness. How does Google E-A-T affect your SEO rankings?
Know More: Google EAT: Everything You Need To Know
The three letters of E-A-T represent the overall quality and reliability of your website. By creating quality content that qualifies under E-A-T, Google can give you a high rating based on its evaluation of your website.
3. Off-page SEO
Off-page SEO is the opposite of on-page SEO. Instead of optimizing individual webpages, the goal of off-page search engine optimization is to conduct activities outside your website that could indirectly boost its online presence.
Link building is one of the most effective strategies when it comes to off-page search engine optimization. You can earn quality backlinks from other websites to establish your authority and credibility. Acquire backlinks from authoritative websites so Google can identify your domain as reputable and trustworthy.
Another off-page factor that will affect your rankings is social media. You can launch a social media marketing campaign to drive more traffic to your website. In doing so, your website can gain more online exposure and attract potential customers.
4. Local SEO
If you are managing a small business, perhaps local SEO is the perfect marketing strategy for you. Local search engine optimization is the process of improving your website’s online presence locally. You will optimize your website based on the distance between your establishment and its customers.
Local SEO services are ideal for businesses targeting local or regional customers. By optimizing your website for local rankings, your website and business’s location can show up on Google Search and Google Maps.
5. Organic SEO
According to BrightEdge, 53% of website traffic comes from organic search. That means more than half of website visitors are the result of effective organic SEO.
Organic search engine optimization is vital for businesses reaching a broad audience, mainly one that consists of regional or nationwide customers. All organic search engine techniques utilize non-paid activities. Building your organic online presence is the best way to improve your rankings in the long run.
Effective organic SEO strategies include:
- Keyword research
- Content marketing
- Web design and development
These organic search engine optimization strategies are perfect for gaining long-term online exposure.
For example, keyword research is the process of identifying relevant terms and phrases for your website, while content marketing is the act of creating and distributing valuable information. As for web design and development, the goal is to enhance the quality of your website.
When combined, these SEO strategies can help you drive more organic traffic to your website. Improving the amount of organic website traffic is ideal for long-term success, especially if you plan to expand your online presence in the future.
Which Type Of SEO Is Perfect For Your Business?
All types of SEO services have unique pros and cons. The right SEO service for you shall depend on your goals, objectives, and needs.
For instance, consider the size, location, and demographics of your target audience. If your target audience consists of customers near your establishment, then local SEO is a good option for your campaign. On the other hand, if you want to target a wide range of customers throughout the country, perhaps organic SEO is the better choice.
The most vital factor to consider is your basic understanding of search engine optimization. That also includes being aware of the latest trends and most effective marketing techniques.
SEO Trends In 2021
Part of search engine optimization is knowing the latest updates in the digital marketing industry, including Google, social media, and other related news. SEO specialists and companies should be on the lookout for any search engine updates and improvements that could affect their rankings.
Watch out for some of the upcoming SEO trends in 2021 that will affect your online presence.
1. Search Intent
Search intent has always been a vital component of digital marketing, but what makes it even more relevant for marketers in 2021?
Search intent refers to the reason behind a person’s query on search engines. For example, if someone wants to know more about digital marketing, they can use Google Search to find out more information on that.
Aligning your content with your target audience’s search intent is crucial for your marketing campaign. By creating content based on your audience’s search intent, you can improve your online presence in many ways, such as:
- Raise brand awareness
- Reach more potential customers
- Improve your web visibility
- Convert leads to sales
2. Mobile SEO
Like search intent, mobile SEO is nothing new to digital marketing specialists. However, it is making a comeback once more this 2021.
Google will release the mobile-first indexing for websites in May 2021. That means you should optimize your website for mobile devices to improve your search engine rankings even further once May 2021 arrives.
Mobile SEO has always been an essential part of digital marketing. Ensure your website is mobile-friendly as of now so you can improve your online presence for mobile devices.
3. Google Core Web Vitals
Another significant update by Google will arrive in May 2021. As announced by Google last year, Core Web Vitals will become ranking signals for search results. The update revolves around several website factors, such as:
- Hypertext Transfer Protocol Secure (HTTPS)
- Safe browsing
- Non-existent intrusive interstitials
These mentioned factors will affect your website’s user experience (UX), making it a priority to optimize your website based on Core Web Vitals that will arrive in May 2021.
4. Long-tail Keywords
Compared to high-value keywords, long-tail keywords are less common. However, they can help you attract a specific audience. Try using long-tail keywords for your website to attract a niche audience.
Long-tail keywords can give you the edge you need to rank above your competitors on search engines. If short keywords are not benefitting your SEO rankings, try using longer terms and phrases to reach an audience with more accurate search intent.
Part 2: How To Choose The Right SEO Company?
Regardless of your preferred type of SEO, one thing is for sure: you should outsource to a digital marketing agency in Singapore. Your business can benefit from the knowledge and expertise of an experienced digital marketer. Not to mention, digital marketing agencies are home to many versatile marketing tools and assets that can give you an edge over your competitors.
4 Benefits Of Outsourcing Your SEO Services
1. SEO Is Cost-effective
If you are concerned about your budget, then there is nothing to fear. Outsourcing your SEO services is a cost-effective way to improve your online presence without overspending your budget.
The cost of hiring an SEO agency in Singapore is reasonable, considering the long-term benefits of search engine optimization for your business. Also, you can outsource other types of marketing services, including:
- Web design
- Social media marketing (SMM)
- Search engine marketing (SEM)
- Pay-per-click (PPC) advertising
2. Gain Long-term Online Exposure
Doing search engine optimization by yourself is time-consuming and exhausting. Fortunately, you can hire a marketing agency to help you strategize effective long-term solutions for your business.
Search engine optimization is the perfect online marketing strategy for any business. With SEO, your goal is to boost your online presence by creating high-quality, SEO-friendly content. Not only is it cost-effective, but it can help your business grow as time progresses.
3. Understand The Basics Of SEO
Outsource your SEO services to learn more about search engine optimization. Try to gain some insights about digital marketing as a whole. Use the opportunity to understand SEO further so you can apply your newfound knowledge in your marketing efforts.
The best way to understand SEO is to experience it firsthand. By hiring a digital marketing agency, you can discover new and innovative ways to promote your business online. In doing so, you can gain valuable insights about search engine optimization, such as effective SEO techniques that you could apply to your business.
4. Manage Your Campaign Effectively
Most importantly, managing a campaign is challenging, especially if you do it by yourself. Consider hiring a digital marketing agency to assist you in conducting your SEO strategies. With an SEO specialist by your side, you can focus on other essential tasks for your business.
Factors To Consider When Hiring An SEO Agency
No doubt that hiring an SEO agency in Singapore has tons of benefits, but you also have to choose the right one for your business. Each marketing company has different strengths, weaknesses, and specialities. Hire one that is capable of meeting your requirements based on your goals and objectives.
Some of the factors you need to consider when hiring an SEO agency include:
- Range of services
Before hiring a third-party marketing agency, consider choosing one with enough experience and credibility to make your campaign successful. Furthermore, think about the agency’s range of services if you want to request other services beyond search engine optimization, such as social media marketing, search engine marketing, and many more.
Part 3: The Importance Of SEO For Your Business
Search engines like Google are becoming increasingly useful for businesses. By incorporating SEO services into your marketing campaign, you can achieve better web visibility to attract more customers. The best part is that you can hire an SEO agency to help you optimize your website.
However, choosing the right digital marketing agency for your business isn’t enough to make your marketing campaign succeed. Work together with your marketing agency to plan the most optimal strategies for your website.
4 Mistakes To Avoid When Outsourcing Your SEO Services
1. Expecting Quick Results
SEO relies on long-term planning and execution. You will not achieve instant success once you optimize your website for search engines. Instead, when cooperating with your SEO specialist, try to be patient and think of other effective strategies for your campaign.
Do not expect your search engine optimization campaign to generate results instantly. It might take a month or two before your website starts showing up on the radar.
If you want to gain leads immediately, try investing in SEM instead. SEM, also known as search engine marketing, is a digital marketing method that uses paid advertisements in driving traffic to a website. SEM is better for short-term marketing, but the good news is that you can attract customers more quickly than SEO.
2. Ignoring Other Aspects Of Marketing
There is nothing wrong with sticking to SEO services exclusively. However, you might be missing out on opportunities that could help boost your online presence more efficiently.
Marketing services such as social media marketing, PPC advertising, and SEM could also benefit your business. Think about these effective marketing strategies for a while, and determine whether or not they are worth your investment.
3. Not Checking On Your Campaign
When it comes to outsourcing your marketing services, a significant part of your campaign is still within your control. Your digital agency will take care of your SEO campaign (and most of the hard work), but you should monitor your SEO campaign from time to time to make sure that the results are aligned with your goals. Get in touch with your marketing agency frequently to ensure everything is going according to plan.
4. Neglecting Your Agency’s Advice
Trust is the foundation of every healthy relationship, including the relationship between you and your SEO agency. Have faith in the experts when it comes to search engine optimization. Whenever they share a piece of advice, hear them out so you can learn more about search engine optimization.
Your digital agency will analyze your marketing performance to determine the next best course of action. Communication is key to success, so contact your SEO specialists whenever you need assistance.
The best way to improve your search engine rankings is by utilizing different marketing strategies. Expand your reach by including a variety of SEO services as part of your campaign.
In the long run, outsourcing your online marketing services to a digital marketing company seems like the best choice. Get in touch with a marketing expert to learn more about the benefits of search engine optimization.
Contact OOm at 6391-0930 if you wish to request our services.