SEM Tips: How To win in Google AdWords Bidding?

Ah, AdWords. It’s one of the cornerstones of digital marketing, and probably the lifeblood of Google search engine marketing. If you’re new to digital marketing, chances are AdWords is foreign to you. So before we dive any deeper, here’s Google’s definition of AdWords: Google Ads is Google’s online advertising program. Through Google Ads, you can […]

How To Improve Your Local Search Rank

Competition in the online space is vicious: you could be on top of the search rankings one second, then drop down after a few minutes. This is because competition online isn’t just in the local scene – it’s worldwide. So if you’re doing business in Singapore and trying your hands on online marketing so the […]

Online Marketing: Why go for an SEM campaign?

Have you been actively monitoring your site’s ranking performance and have constantly improving your search engine optimization (SEO) strategy but it still doesn’t pay off? How many times have you Googled your targeted keywords and still cannot find your company on the first page of Search Engine Results Page (SERPs)? With the rampant SEO updates […]

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