“People Also Ask”: The Rise of Related Questions

Google and other search engines today have been evolving. As much as they can, they already give you everything they could. Especially with Google, they are now geared towards becoming the destination, rather than just the stopover. This means that with their top-notch algorithm, they are now looking into providing you with the results and […]

Google Ads Average Position: Survival Guide

In a previous post, we briefly talked about Google’s decision to phase out the average position—one of their oldest metrics that formed the foundation of most digital marketing strategies for almost the past two decades.  The search engine will officially bid goodbye to the average position on the 30th of September (EDIT: We first reported […]

The Relationship Between Digital Marketing Components: SEO & SEM

The beginning of the digital era significantly changed how everything works today, particularly in the business world. One of the ways to make sure that a business becomes successful is through good marketing strategies. These techniques help promote and sell products/services through traditional market research and advertising. In the eve of digitisation, these strategies were […]

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