Difference Between SEO and SEM and How They Work Great Together

If you are marketing your business online, you surely have encountered the terms SEO (Search Engine Optimization) and SEM (Search Engine Marketing). Some businesses might want to go just for one of these, but that would beat the purpose of building your brand for the long term. SEO and SEM essentially work hand in hand […]

Relationship Science: Retaining SEO Clients With TLC

There is always a certain degree of effort when it comes to strengthening and retaining any sort of relationship. Keeping a relationship afloat and having all the necessary skills to do so becomes more apparent the older we get. (Mostly right after our 20’s I’d say.) This holds true as well when we’re talking about […]

Search Engine Optimization The Right Way: The Best Christmas Gift Ever

All year long, you may have been seeing, hearing or reading recommendations telling you to add in more things on your website to “improve” it’s overall performance online. If you have indeed been hearing about these repetitive recommendations to add in content, fixing user experience, adding in call to actions and all that online jazz, […]

Penguin 3.0 And The Things You Should Realize by Now as an SEO

For the uninitiated, SEO may seem like one of those complicated internet jargon that only those in the know can actually explain. However, SEO is one of the best marketing tools in this day and age that can help both established businesses and small start-ups to increase their online presence, reach new customers, and eventually […]

SEO 2015: Diving Onto The Future

2014, in a few days will all be over. Another long year will come to pass. Time has once again given all things to age, change and evolution. And much like all the animals in an ever changing and developing environment, adaptation is the key for long term survival.   The world of online marketing […]