Online Marketing: Why Go For An SEM Campaign?

Have you been actively monitoring your site’s ranking performance and have constantly improving your search engine optimization (SEO) strategy but it still doesn’t pay off? How many times have you Googled your targeted keywords and still cannot find your company on the first page of Search Engine Results Page (SERPs)?   With the rampant SEO […]

Neuromarketing: How Knowing Customer Behaviour Will Help You With Marketing

Marketing is one of the cornerstones of a business. Without good marketing, you can expect that your business will have dwindling sales, small to completely no following, and a questioning “what’s that?” whenever you mention your brand.   Marketing is how you present your brand to the people: packaging, logo, design, product posters, jingles, brand […]

Is Love Enough?: This Talks About SEO

“Love”   A word that can be used for almost everything: work, relationships, passions, fame. It’s such a powerful word.   But is love enough when it comes to optimising websites for search engines? Is it enough to simply “love” Search Engine Optimisination (SEO)?   The short answer? NO.   Like what a wise friend […]

What Should You Do When You’re No Longer Number One?

Being “number one” in someone’s eyes is an intoxicating feeling: the attention you get, the priority you receive, the care and affection they give you. It’s hard to forget.   But a few months later—with a snap of a finger, a tap of a screen, a push of a button—you’re no longer their number one. […]

Why SEO & SEM Is Like Peanut Butter And Jelly

Peanut Butter and Jelly (universally abbreviate as PB&J) Is one of the most popular pairings – like, in the whole world. I have not seen anyone who has not heard of the PB&J paring.     Just like how PB&J is an inseparable paring for a really delicious sandwich, SEO and SEM are the same […]