Being “number one” in someone’s eyes is an intoxicating feeling: the attention you get, the priority you receive, the care and affection they give you. It’s hard to forget.
But a few months later—with a snap of a finger, a tap of a screen, a push of a button—you’re no longer their number one.
You’ve been replaced. And the once happy moments you had were nothing to them anymore.
It’s a sad, sad feeling.
But it’s inevitable. No matter what you do, there will come a time where you’re no longer the apple of their eyes and they’ll go out looking for more excitement. Something you can’t give them until you do something about it.
But what can you do? What can you do when you’re no longer number one in Search Engine Result Pages (SERPs)? Continue to read below to know how you could win back (or move on) being number one in the rankings
1. Do Something Different
Often times, the reason you lose the number one spot (or any spot on the first page of SERPs) is because your website doesn’t get regular updates; meaning you rarely have anything new on it.
In the latest round of Google updates, they touch on the relevance and quality of content in websites as a metric for ranking; little to no content update could be dragging your ranking down faster than you could say “I love you”.
Just like in relationships, it’s important to add spice to your content to keep your viewers coming back. Mixing content – adding videos, gifs, and images to your articles – is also a good way to keep your viewership interested and coming back for more.
2. Check Your Keywords
Another possible reason why your website dipped in the search ranking could be the keywords you’re targeting.
As time goes by, people’s interest change and the keywords that were once popular in search engines are no longer being used. Remember: you’re dealing with people here, and sometimes they grow out of old interests and find new ones – just like how they fall out of love and go out to find new ones.
The best thing you can do is regularly update your keywords: use third-party programs to find keywords that rank high in search engines, or find what people are looking for in social media. Doing this will help bring your site back in front of your viewership.
3. Use Your Friends To Win Them Back
Just like friends, having backlinks into your site will help bring viewers back to your website and also help bump you back up to the number one spot. Sometimes, it pays to have friends; when you want to win back the love of your life, they come in handy.
Search engine crawlers look out for unique backlinks into your website when they crawl your site for indexing. These backlinks help build up your site’s credibility, so the more backlinks you have, the better the chances of getting a good rank in the index.
But not just any backlink will help your site, it must come from highly credible sources – just like how he/she would only listen to her best friend’s advice compared to someone they recently met. When getting backlinks, make sure it’s from really good sources so Google can loop you in with them.
4. Hit Them Up On Mobile
Smartphones have now become such a common device that almost everyone has one (some even have more than one!)
And can you guess what they do with it most of the time? Search the internet!
Anyone who has a smartphone and an internet connection can easily search anything on the go. And with Google’s Mobile-first index (MFI) in place, you can be sure that websites with a mobile-friendly counterpart will be given priority in the search ranking than those who don’t have.
So if you’re trying to get in touch with him/her but their friends are keeping him/her away from you, maybe it’s a good idea to hit them up on mobile.
You can still be number one… again
It’s normal to lose your spot as number one in search engine result pages, and when that happens, you’ll need to act fast or suffer the consequences of your inaction. Don’t let your pride come in the way of you and being number one in the search result pages.
Keeping your spot in SERPs is hard work, and it requires a lot of technical know-how to be able to execute a good plan properly. If you’re having a hard time improving or maintaining your rank, it would be wise to tap your local SEO Company to help you out.
Just learn how to trust and you can be number one again. After all, everyone deserves a second chance.