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How Can Google Search Console (GSC) Improve Your SEO

How Can Google Search Console Improve Your SEO

Google Search Console (GSC), Google Analytics (GA) and Search Engine Optimisation (SEO)   In the world of digital marketing the terms Google Search Control, GA and SEO are commonly used. These tools are closely interlinked with digital marketing and play an important role in enhancing digital marketing campaigns. Equipped with its own functions and purposes, […]

Dynamic Remarketing: How Does It Work?

Dynamic Remarketing

Sometimes the best course of action for your digital marketing campaign is not to attract new customers but rather to focus on existing ones. If you plan to do so, then try creating high-quality dynamic remarketing ads.   The goal of a dynamic remarketing ad is to target users who have previously visited your website. […]

The Benefits Of Google Search Console For SEO

Benefits Of Google Search Console

In the SEO industry, you need all the tools you can get to improve your rankings. The good news is that Google has almost everything you need to kickstart your SEO campaign.   One of these tools is Google Search Console, formerly known as Google Webmasters Tool in 2015. Then, in 2018, Google gave it […]

Google Display Network (GDN): Everything You Need To Know About Responsive Ads

Responsive Ads On Google Display Network

Google continues to evolve up to this day, with countless updates over the years that have upgraded the search engine to offer user-friendly benefits. One of these changes includes responsive ads.   Responsive ads are what the name suggests: ads that can automatically adjust their size and appearance to accommodate available spaces. They can fit […]

Top Landing Pages (And What We Can Learn From Them)

Top Landing Pages What We Can Learn From Them

Search engine optimization (SEO) is all about making an excellent first impression of your brand name online. You can do so by creating high-quality content for your website, social media page, emails, and many more. Fortunately, one of the best ways to achieve higher SEO rankings is by creating a high-quality landing page.   With […]