In the SEO industry, you need all the tools you can get to improve your rankings. The good news is that Google has almost everything you need to kickstart your SEO campaign.
One of these tools is Google Search Console, formerly known as Google Webmasters Tool in 2015. Then, in 2018, Google gave it a whole new makeover to provide marketers with convenient methods for optimising a website.
Google Search Console is a powerful tool for SEO services. Know more about it here to discover the many ways it can improve your SEO rankings.
What Is Google Search Console?
Google Search Console is a web service that lets you optimise the web visibility of your website. It offers a wide range of features that allows you to do the following:
- Discover pages accidentally blocked by a robots.txt file
- List internal and external links
- Receive notifications from Google regarding penalties
- Check your site floor security issues
- Understand how Google indexes websites
This list of features is just the tip of the iceberg. There are many other things you can do with Google Search Console. With such a powerful tool at your disposal, you can analyse your website even further to optimise it for local SEO and improve your rankings.
Also, Google Search Console is free and easy to use. All you have to do is sign in to Search Console using your Google account. Google will provide you with two options: domain and URL prefix.
For a total overview of your website and its properties, choose the “domain” option. However, if you want to restrict data to a specific URL path, select “URL prefix” instead.
3 Benefits Of Google Search Console For SEO
Thanks to Google Search Console, you can ensure your SEO campaign is successful. You should use Google Search Console for your digital marketing strategies to know if the results are beneficial to your website.
Here are some of the ways that Google Search Console can help your SEO services in Singapore.
1. Analyse The Appearance Of Your Website On Search Results
Google Search Console has Search Appearance reports displaying how your website appears on a search engine results page (SERP). These reports are crucial for your SEO campaign, so try using Google Search Console to monitor your website’s “structured data.”
Structured data is the process of sending information about the content of your website. It helps Google deliver more relevant search results for users. Implement your structured data so your web pages will achieve a better appearance on search results.
With structured data, you can discover any errors that need urgent attention. Even though structured data is not a direct ranking factor, you can provide your website visitors with a more user-friendly experience. As a result, fixing any errors plays a subtle part in improving your SEO rankings indirectly.
Other aspects of Search Appearance tools on Google Search Console include “rich cards” and “data highlighter”.
Rich cards help in producing better visuals for user engagement, resulting in boosted traffic and sales. On the other hand, the data highlighter allows you to improve your content by following Google’s instructions.
2. Gather Information On A Specific Url
SEO is all about driving traffic to your website. To do so, you have to understand how people perceive URLs and what encourages them to click on your links.
With Google Search Console, you can use the “performance report” to provide you with information about a specific URL. This report will give you additional data on a URL, allowing you to detect pages with low click-through rate and the number of clicks per keyword.
Google Search Console has an “internal links” report that gives you the option to improve your internal linking map and improve your link building strategy. Use these mentioned reports to drive more traffic and increase your SEO rankings.
3. Detect Your Site’s Performance On Mobile Devices
In 2015, Google made mobile-friendliness a significant ranking signal for websites. If your website is not suitable for mobile phones and devices, you may not reach your desired rankings as you hoped.
In that case, use Google Search Console and its “mobile usability” report. Utilise this section to detect any errors and issues visitors may be experiencing when they are on your website.
Fix any present problems to provide mobile users with a user-friendly experience whenever they visit your website.
SEO services sometimes rely on a trial-and-error process. You need to analyse the performance of your campaign all the time to make more effective SEO strategies.
Consider using Google Search Console to optimise your website more efficiently. If you need help, contact an agency that can help you improve your SEO rankings.
For more information about digital marketing, contact our SEO agency in Singapore at 6391-0930.