When it comes to SEO, you will need all the tools available to improve your rankings. The good news is that Google offers a wide array of tools that you can use to analyse certain technical aspects of your website.
One of the most widely used SEO tools in Singapore is Google Search Console, formerly known as Google Webmaster Tools. Google Search Console is a web service that lets users optimise their websites. People use Google Search Console for on-page SEO improvements and monitoring a website’s performance.
As mentioned in a previous blog post, Google Search Console offers features for optimising your web visibility. You can check your site floor for security issues and study how Google indexes websites.
Thanks to Google Search Console, you can improve your SEO rankings and monitor your website’s performance. But how exactly can it help you improve your SEO?
4 Ways Google Search Console Can Improve Your SEO
1. Evaluate Your Keywords
Keywords are the lifeblood of your SEO strategy. Whenever you are adding new content to your website, using relevant keywords is a must. Doing so should improve your website’s significance on search results, depending on your keyword usage and the density of relevant keywords.
In that case, try using Google Search Console to understand how Google perceives your content based on keyword usage and density. It will help you determine whether you need to create content revolving around specific keywords to improve your rankings.
2. Identify Existing Technical Issues
Creating quality content is crucial to success, and it applies to title tags and meta descriptions. You need to ensure that your title tags and meta descriptions are SEO-friendly.
Let Google Search Console identify any issues with your website. You can use Google Search Console to notify you if a problem appears. Google Search Console will show a detailed report of all the existing issues with your title tags and meta descriptions.
Besides your website’s title tags and meta descriptions, Google Search Console can detect any technical errors, such as broken links, 404s, missing sitemaps, and many more. Use this opportunity to analyse your website and identify issues affecting your SEO rankings.
3. Detect (And Resolve) Website Hacks
Google leaves a “this site may be hacked” message for compromised websites as a warning for users. Avoid this at all costs by checking your website for signs of hacking.
While it is uncommon for an ordinary website to get hacked out of the blue, it is still a possible scenario that could happen to anyone, including you. If someone is purposely hacking your website to harm your SEO rankings, use Google Search Console to detect security breaches.
4. Understand How Google Perceives Your Website
SEO services are all about creating content and optimising websites for Google Search. Google’s search engine algorithms are rapidly changing, which is why you need to understand how Google views your website.
Fortunately, Google Search Console can help you understand Google’s perception of your website. Google Search Console can tell you which of your web pages obtain the most amount of organic traffic. Apart from that, you can even monitor the performance of your website on mobile devices.
Google Search Console is a must for conducting SEO services in Singapore. You can improve your SEO rankings by monitoring your website and identifying any issues that need urgent fixing. Try using Google Google Search Console today to get the upper hand over your competitors.
Get in touch with an SEO company in Singapore like OOm if you need help managing your marketing campaign. Contact OOm at 6391-0930 for more information about SEO.