For almost six years, Accelerated Mobile Pages (AMP) has remained a crucial part of SEO. AMP launched in 2015, and it has affected SEO in many significant ways.
However, despite being beneficial for SEO, the effects of AMP are sometimes barely noticeable. Its promises of better web visibility and faster loading times have left people wondering if AMP can improve SEO rankings.
Here’s what you need to know about AMP and its effect on SEO services.
WHAT IS AMP?
Google released AMP on October 7, 2015, to compete against Facebook Instant Articles and Apple News. The purpose of this open-source HTML framework is to help webpages load faster, specifically on mobile devices.
AMP pages are usually lightning fast on mobile devices to give users a more engaging experience. To develop an AMP page, you need to strip down existing HTML page content. You can create an AMP page by Content Management System (CMS) with a CMS plugin like WordPress or Drupal.
WHAT ARE THE BENEFITS OF AMP FOR SEO?
When it comes to search engine optimization in Singapore, AMP is a must for websites focused on acquiring mobile traffic. By optimizing your website for AMP, you can improve your loading times and provide mobile users with an excellent web experience.
AMP is not a ranking factor, but it helps improve technical aspects of your website that affect search engine algorithms. While it may not be the only way to boost your SEO rankings, integrating AMP into your website can leave a tremendous impact on your web visibility.
Here are the benefits of AMP for search engine optimization.
1. ENGAGE WITH MOBILE USERS
Mobile users with unstable internet connections usually experience slow loading times when visiting websites. The good news is that with AMP, you can engage with mobile users more effectively, especially those with poor internet connectivity. The decrease in loading times will increase the chances of more visitors staying on your website for long periods.
2. IMPROVE YOUR RANKINGS
Page speed is one of the many crucial website elements that affect SEO. If you want to improve your website’s rankings, try optimizing it for AMP. Ultimately, websites with lightning-fast loading times will rank higher than those running at a snail-paced speed.
3. ENHANCE YOUR WEBSITE’S USER EXPERIENCE (UX)
Even if you manage to create high-quality content for your website, it will do you no good if it lacks an engaging UX. Quality content is essential, but so is UX. In that case, try incorporating AMP into your website to enhance its UX. Doing so should make your content more accessible to visitors.
4. INCREASE YOUR CLICK-THROUGH RATE (CTR)
Google’s mobile search engine results page (SERP) is an example of how Google prioritizes mobile search queries the most. By incorporating AMP with SEO services, Google can showcase your website in a mobile SERP, resulting in a higher CTR.
Although the drawbacks include sacrificing many UX elements, using AMP for your website can improve its SEO rankings. If your priority is to provide mobile users with faster loading times and more accessible content, then incorporating AMP with digital marketing is a brilliant idea.
AMP is beneficial for SEO, especially considering the high number of mobile users nowadays. Use AMP for your website today! For more digital marketing tips, get in touch with an SEO company.
Contact OOm at 6391-0930 for more tips and tricks.