A Brief Guide To Mobile Advertising

The goal of every SEO and marketing strategy is to connect with consumers. To bridge the gap between you and your target audience, incorporate mobile advertising.   Today, around 5.22 billion people use mobile phones, accounting for more than half of the global population. By promoting your business specifically on mobile devices, you have a […]

Mobile SEO: A Guide To Optimising Your Website For Mobile Phones

Back in the old days of digital marketing, a high-quality website for computers is all you need to rank high on search engines. However, smartphones were not as popular back then as they are today. Also, not many phones were capable of browsing the Internet at an optimal level.   Fast forward to the present, […]

5 Digital Marketing Strategies To Generate Leads

Growth and expansion are the two primary objectives of a business. Luckily, there are different ways to reach taller heights towards success. One of those ways is the utilisation of search engine optimisation (SEO).   SEO is a leap forward when it comes to data gathering and acquisition. You can discover the needs and wants […]

4 Ways Accelerated Mobile Pages (AMP) Affect SEO

For almost six years, Accelerated Mobile Pages (AMP) has remained a crucial part of SEO. AMP launched in 2015, and it has affected SEO in many significant ways.   However, despite being beneficial for SEO, the effects of AMP are sometimes barely noticeable. Its promises of better web visibility and faster loading times have left […]

Mobile and Desktop SEO: What’s The Difference?

During the old days of SEO, the only thing you need to worry about is optimising your website for desktops or computers. Nowadays, mobile phones and devices have changed the landscape of digital marketing for the better, making it more rewarding to rank higher on search engines like Google and Bing.   However, since mobile […]