Back in the old days of digital marketing, a high-quality website for computers is all you need to rank high on search engines. However, smartphones were not as popular back then as they are today. Also, not many phones were capable of browsing the Internet at an optimal level.
Fast forward to the present, mobile phones and tablets are all the rage. People are using smartphones for various purposes, the same with computers. As a result, search engines like Google are more particular when it comes to evaluating websites for search engine optimisation (SEO).
THE IMPORTANCE OF MOBILE SEO IN 2021
Nowadays, optimising your website for all devices, not just computers, is crucial for SEO. Considering how almost everyone—from kids to elderly adults—is using mobile phones, you need to optimise your web pages for SEO to rank high on search engines. Not to mention, Google will notice if your website is SEO-friendly or not. If not, then there is a high chance that your competitors will have a better SEO ranking than you.
Also, there are around 3.8 billion smartphone users worldwide. That translates to 48.33% of the global population, meaning almost half of the world uses smartphones. Because of this, there is no doubt that mobile SEO is essential for businesses in Singapore.
The goal of mobile SEO is to provide website visitors with an excellent user experience on mobile devices. Part of this SEO strategy is enhancing particular elements of your website, such as its site structure, speed, and web design. Not only will it improve your site’s user experience, but it should also help increase your search engine rankings.
LEARN MORE: Mobile and Desktop SEO: What’s The Difference?
Here are some noteworthy facts about mobile SEO that might interest you.
With almost half of consumers worldwide using mobile phones for transactions, a mobile-friendly website is a must. Rank higher in search engine results pages (SERPs) by optimising your website for mobile phones! Here’s a brief guide that will help you in doing so.
How To Optimise Your Website For Mobile Phones?
1. Improve Your Site’s Performance And Speed
If there is one thing we can all agree on, it’s that slow loading times are the worst. Slow loading times are a sign that a website is not well optimised for mobile SEO. In that case, you should ensure your site can run smoothly without any interruptions.
Optimising your site’s speed will not only improve its performance on mobile phones but other devices too, such as tablets and computers. The good news is that you have a variety of ways to optimise your site’s speed and performance.
Other than compressing files, you could also do the same for images by reducing their size without affecting the quality and graphics. Choosing the right format (JPEG, PNG, GIF) is also vital for your SEO services in Singapore. Pick one that will not affect your site speed to improve its performance on both mobile devices and computers.
Lastly, you could enable browser caching for users who have already visited your website. In doing so, previous visitors can access your site more quickly. The website will load all its assets without having to go through a lengthy process, allowing repeated visitors to enjoy a more user-friendly experience.
2. Implement Responsive Web Design
As mentioned earlier, optimising your website for mobile phones, tablets, and computers is vital for SEO. The problem is, your website needs to adapt to various devices, and there are a lot of them!
Fortunately, implementing responsive web design is the key for your website to run smoothly on both computers and mobile devices. Back in the old days, responsive web design was considered innovative. Nowadays, web designers must incorporate responsive web design elements so websites can perform at an optimal level on all devices.
For instance, you can integrate two versions of your website: mobile and desktop. The mobile version of your site is for smartphones, while the desktop version is for computers. Creating such adaptive versions of your site should allow it to work well on devices with various screen sizes.
3. Utilise Social Media Share Buttons
A lot of mobile users are also active on social media. In that case, try integrating social media share buttons on your website. Doing so will allow mobile users to share your website on social media without having to copy links from one page to another. After all, sharing links from other websites is much easier when using computers compared to mobiles.
Installing share buttons on your website will benefit your social media marketing campaign. You can boost your customer engagement for people who have travelled from your social media page to your website. That means you will get a bigger audience, helping Google recognise your website if you continue to boost your social media engagement in the long run.
No doubt that optimising your website for mobile phones is a must! Not only will you cater to mobile users, but you can expand your online presence to users on other devices as well, such as computers and tablets. Even Google will take notice if your website is mobile-friendly, so keep that in mind.
Trial and error is the foundation of your mobile optimization campaign. Test your website until it is optimal for mobile devices! Come up with better strategies so you can reach your goals and ensure your site is mobile-friendly.
Consider working with an SEO company in Singapore that has the knowledge and skills to help you reach your goals! Contact OOm at 6391-0930 for more information about our SEO services in Singapore.