During the old days of SEO, the only thing you need to worry about is optimising your website for desktops or computers. Nowadays, mobile phones and devices have changed the landscape of digital marketing for the better, making it more rewarding to rank higher on search engines like Google and Bing.
However, since mobile SEO came into existence, achieving higher SEO rankings turned out to be more challenging than ever. Today, you have to optimise your website for both mobiles and desktops if you want to rank higher than your competitors.
Mobile SEO: Why Is It Important?
The goal of SEO is to optimise your content and direct more traffic to your website. To do so, you need to perform keyword research, include relevant keywords in your content, and design an SEO-friendly website.
For mobile SEO, the same goal applies. The only difference is that you have to optimise your website for mobile devices such as smartphones and tablets. However, you also have to consider the difficulty of designing a website for mobile phones.
The most vital factor of a mobile-friendly website is its responsiveness and performance. You need to ensure that your website performs well on all mobile devices. Failure to do so will put your SEO rankings at risk, and could also set a poor first impression of your website to mobile users.
When optimising your website for mobile SEO, make sure it runs smoothly on smartphones and tablets of all sizes. Some people make the mistake of designing one version of a website for desktops only. Avoid this at all costs by building two versions of your website: one for computers and the other for mobile devices.
Why is mobile SEO vital for your business anyway? Here are four benefits of mobile SEO:
- Enhance the web experience for mobile users
- Increase the average time spent on your website
- Improve website speed
- Achiever higher SEO rankings
What About Desktop SEO?
Creating an effective SEO strategy for desktops is slightly different compared to mobile phones. For instance, for mobile SEO, you can optimise your website for voice search. As for desktop SEO, you need to focus on enhancing your on-page SEO capabilities, such as meta titles, meta descriptions, and keyword usage.
When it comes to optimising your website for desktop SEO, you have to consider factors that will affect your rankings, such as trach page speeds, compressed file sizes, and relevant content. All of these play a significant role in helping your website gain more organic traffic.
Of course, desktop SEO is just as vital as mobile SEO. However, the approach to optimising your website for desktops is different. Nonetheless, you have to focus on enhancing your site’s technical SEO elements to rank higher on search engines. Doing so will benefit your rankings for both desktop and mobile SEO.
Similarities And Differences
In the end, mobile and desktop SEO may look the same, but they are pretty much different. You have to engage with your users in separate ways, whether your focus is mobile or desktop SEO.
What exactly are the similarities between mobile and desktop SEO?
- User experience is the priority
- Speedy loading times are vital for SEO
- SEO-friendly meta titles and descriptions are a must
- Create high-quality content to connect with your audience
The fundamentals of technical SEO apply for mobiles and desktops. You need to optimise your website for on-page SEO to get better web visibility and achieve higher search engine rankings.
However, mobile and desktop SEO are vastly different, mainly with the approach towards each other’s goals. What are the differences between mobile and desktop SEO? Let’s find out in the list below:
- Mobile search uses distinct patterns and algorithms
- Mobile users are different compared to desktop users
- You can integrate voice search for mobile SEO
- Mobile search relies on varied quality signals
As you can see, doing SEO for mobile search is quite different. For example, compared to desktop users, mobile users are more likely to be less patient with scrolling down a website. Not to mention, designing a website for mobile phones is essential for providing mobile users with a high-quality web experience.
The approach to making effective strategies for both mobile and desktop SEO is different. However, in the end, technical SEO services matter the most when it comes to ranking high on search engines, regardless of mobile or desktop SEO.
You need to incorporate technical SEO into your marketing strategy if you wish to reach both mobile and desktop users. In doing so, you can drive traffic to your website and earn more clicks from users across all devices.
If you need help in creating effective SEO strategies, consider working with an SEO agency in Singapore. You can come up with fresh ideas that will spice up your marketing campaign for the better.
For more tips, contact our SEO company in Singapore at 6391-0930.