The goal of every SEO and marketing strategy is to connect with consumers. To bridge the gap between you and your target audience, incorporate mobile advertising.
Today, around 5.22 billion people use mobile phones, accounting for more than half of the global population. By promoting your business specifically on mobile devices, you have a greater chance of successfully raising brand awareness and boosting sales.
LEARN MORE: Mobile SEO: A Guide To Optimizing Your Website For Mobile Phones
Since most of your target audience is using mobile devices, it might be a good idea to set your sights on mobile advertising. What exactly is mobile advertising, anyway?
WHAT IS MOBILE ADVERTISING?
Mobile advertising is any form of advertising that occurs on mobile devices, such as mobile phones, smartphones, and tablets. You can promote your business through text ads or banner advertisements.
Thanks to the cost and ease of using smartphones and tablets, many people spend a lot of their time on mobile devices. It is the main reason why mobile advertising is essential for businesses.
Mobile advertising works by using data-matching and geo-targeting to essential customer data, including location and interests. By collecting the right pieces of information, you can personalize your ads to create content for a specific audience.
Around 3.8 billion people worldwide have smartphones, which shows how mobile advertising is becoming increasingly vital for businesses. You can use mobile advertising to raise brand awareness and attract more customers.
When it comes to mobile SEO and advertising, there are several ways to reach your target audience. Here are the different types of mobile advertising.
TYPES OF MOBILE ADVERTISING
1. NATIVE ADVERTISING
Native advertising for mobile is similar to desktop, in which ads consist of sponsored content. Native ads blend in well with the organic environment of mobile devices, appearing less intrusive and usually resulting in a higher click-through rate (CTR).
The only problem with native advertising is that it can be hard to scale your ads. Mobile devices come in many shapes and sizes, so you have to design your ad for each platform.
2. SMS ADVERTISING
With SMS advertising, all you have to do is send text messages to a specific audience. You can encourage existing customers to purchase your products. The best part is that your SMS text messages are suitable for any mobile device.
However, a poorly written message could discourage potential customers from trusting your brand. Focus on writing texts specifically for existing customers since they are already familiar with your business. For new customers, try sending a welcome message to know if they want to obtain exclusive offers.
3. BANNER ADVERTISING
Like SMS text messaging, banner advertising is one of the oldest forms of mobile advertising. A typical banner ad appears on a website or app, either on the top or bottom of a mobile device’s screen. The reason for putting a banner ad on the top or bottom is to prevent accidental clicks.
The key to successful mobile banner advertising is by using visually appealing graphics and designs. You could also use animated banners to make your ad stand out and improve the user experience.
4. INTERSTITIAL ADVERTISING
Interstitial advertising uses full-screen ads whenever a mobile user performs a particular task on a website or app. This type of mobile ad is perfect for getting the mobile user’s full attention.
When creating interstitial ads, remember to scale your ads properly for various mobile devices, the same way you should do with native ads. Also, make sure your ads appear sparingly to ensure they do not interfere with the mobile user’s activity and experience.
5. VIDEO ADVERTISING
A successful video advertising campaign can help you grow an audience quickly. However the potential issue with video advertising for mobile could be your budget, which is not surprising since video advertising can be expensive.
Nonetheless, with video advertising, you can create interactive and engaging content for specific audiences that only high-quality videos could attain. Keep your videos short and simple to achieve a higher level of engagement with your target audience.
FINAL REMARKS
Mobile optimization and advertising are a must for marketers in this day and age. If you decide to incorporate mobile advertising with your marketing strategy, check out some of these effective platforms:
- Google Ads
- Social media (Facebook, Instagram, etc.)
- Mobile apps
- Bing
If you need help, feel free to get in touch with a top SEO agency in Singapore like OOm.
To learn more about search engine optimization in Singapore, contact OOm at 6391-0930.
