Google Ads Average Position: Survival Guide

In a previous post, we briefly talked about Google’s decision to phase out the average position—one of their oldest metrics that formed the foundation of most digital marketing strategies for almost the past two decades.  The search engine will officially bid goodbye to the average position on the 30th of September (EDIT: We first reported […]

The Relationship Between Digital Marketing Components: SEO & SEM

The beginning of the digital era significantly changed how everything works today, particularly in the business world. One of the ways to make sure that a business becomes successful is through good marketing strategies. These techniques help promote and sell products/services through traditional market research and advertising. In the eve of digitisation, these strategies were […]

Google Diversity Update

Over the years, many have criticised Google for sometimes showing too many listings from the same domain name in their top search results. As an SEM agency in Singapore, this is one of the challenges that we have to overcome because getting our clients on the top search results is our main goal. Fortunately, last […]

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