Developing a middle ground: Client & Agency Understanding  

  Romantic relationships are like a combination of different potions. Sometimes certain elements blend well together, sometimes they don’t. When it comes to maintaining business relationships, there’s almost no difference. Both the client and firm should maintain “certain elements” so they can blend well together to reach a point of understanding. Sometimes it can be […]

Symptoms of a Dying Business

For businesses, there are only three phases that a business can be: expanding, sustaining, or death. Of course, every business wants to expand, but expansion is costly and requires a large sum of capital; sustainability then becomes a problem. When a business is in the phase of sustaining, the company is at a good position with adequate profit and […]

Stealing someone else’s business: Good or Bad?

The story of how a successful entrepreneur started his own business is always the most compelling marketing tool of all time. How a company started says a lot about the core values of the company and its business. People always dig a rags to riches type of a story.  But these types of marketing success […]

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