Winning Digital Marketing Strategies for Aesthetic Clinics
The aesthetics industry in Singapore is thriving but fiercely competitive. With a multitude of clinics offering similar services, standing out in today’s digital age requires more than just exceptional treatments—it demands strategic digital marketing. Effective strategies can greatly enhance your clinic’s visibility and attract a steady stream of patients. At OOm, we’ve worked with a […]
Top 10 Instagram Marketing Trends To Watch Out In 2023
With billions of users worldwide, Instagram has become a popular platform for social media marketing. To enhance your social media marketing efforts in Singapore, it is crucial to leverage Instagram and capitalise on its advantages. Discover the latest Instagram marketing trends to keep an eye on in 2023: 1) Instagram Shopping; 2) Cross-Platform Content; 3) Simplified Content, 4) Augmented Reality (AR); 5) Multiple Links In Your Bio; 6) The Power Of IG Reels; 7) Community Engagement Features; 8) The Availability Of Story Links For Everyone; 9) Boosted Content, and 10) Micro-Influencers Collaboration.
How to Raise Brand Awareness: 10 Effective Local SEO Strategies In Singapore
Local SEO can leverage startups and SMEs by improving their local visibility for brand awareness and organic traffic. Uncover the difference in how local SEO works, how it differs from organic SEO and the ten effective local SEO strategies to implement in your business in 2023.
What is Social Media Optimisation (SMO)?
Understanding what social media optimisation (SMO) in Singapore means for today’s businesses bears significant relevance to your brand’s success online. Knowing the fundamentals of how SMO works, its core optimisation, determining your SMO goals and making it work with other digital channels is the best way to make full use of it in 2023.
SMM And SEM: What Is The Difference That You Need To Know?
SMM and SEM are some of the digital marketing acronyms you will encounter when promoting your products or services online, which stands for social media marketing and search engine marketing. Both go hand in hand that allows a business to raise its brand awareness and online presence. In this article, you will learn the difference between SMM and SEM, including their pros and cons.
