What is Social Media Optimisation (SMO)?

Understanding what social media optimisation (SMO) in Singapore means for today’s businesses bears significant relevance to your brand’s success online. Knowing the fundamentals of how SMO works, its core optimisation, determining your SMO goals and making it work with other digital channels is the best way to make full use of it in 2023.

Social Media Marketing Vs Email Marketing: Which Is Better?

Is social media the future of marketing in Singapore? Some people think so. After all, social media is evolving. For instance, there are 5.21 million new social media users in April 2021, indicating that more and more people will join social media in the years to come.   However, even though social media marketing seems […]